강의문의 : ryu@BLT.kr / 070-4100-0102

1. IP
BLT
2016.03.22.

2. BLT
• Business, Law & Technology patent and law firm
– 23 members (8 patent attorneys, 4 patent practice experts)
– Start-up oriented IP (Intellectual Property) strategy consulting
– Start-up Investing (Angel, Venture Capital)
– IP monetizing

3. RippleBuds on KICKSTARTER
https://goo.gl/DZ0Ucv

4. RippleBuds IP strategy
=
=

5. RippleBuds IP strategy
• 100 /
•
• IP

6. IP ?
• Intellectual Property = IP
• IP =
• =
• IP

7. IP ?
• IP ->
•
•
VS

8. IP
• 1) early stage investment
– Startup valuation = IP + manpower (esp. Tech based startup)
– compatible
• 2) copycat
– take down the copycats to defense the market share
• 3) overseas patent guarantee
– US is the most important
• 4) growth stage operation
– Patent priority is based on filing date
– Xiomi case (patent strategy should be steadily done)

9. Xiaomi

10. Xiaomi
?
1. &
2.
=>

11. Fitness management solution
• 10-1273528 CASE)
IP

12. IP ?
• 1
• IP
29 97%
28
1
BM
EEG
tDCS
BM
BM
)

13. IP

14. IP - 1.
•
•
•
•
•
•
• Value fit test ( )
•
•
•
•

15. IP - 1.
• ,
• IP
• BM
• BM IP
– BM
– BM
– IP
– IP
– BM
– IP

16. IP – 2.
• break down
1 2 3
4 5 6
1 2
3 4

17. IP – 2.
• IP 1
1 2 3
4 5 6
1 2
3 4
#1
#3
#2
#1 #4#2

18. IP – 2.
• IP 2
1 2 3
4 5 6
1 2
3 4
#1
#2
#3
#1

19. IP - 3.
• IP
•
• IP
•
IP
• ex. EV, fintech, connected car, AI =
IP

20. IP - 4.
• Lean startup = feedback
• feedback(=data)
• Data
– 1) BM
– 2) BM BM BM
– ex) Flitto
• :
• :
• ,
•
– ex) KaKaoTalk
• : SNS +
• : O2O
– ex)
• : O2O
• :
BM
= IP

21. IP – 5.
• IP
•
• IP
•
•
–
–
–
• ,

22. - IP ?
1.
2.
3. /VC
4. (?)
• BLT voucher
- IP
voucher
voucher 1000 ~5000
- Voucher
1%~3%
- Voucher BLT IP
Tech based Startup
:
#1.
#2. IP
#3. (?)

23. END OF DOC
BLT patent and law firm
Cheolhyun Yoo
ryu@blt.kr