This document provides information on a training program on IP Management to enhance intellectual capital. The objectives of the training are to improve IP Management skills and promote the role of Chief IP Officer in Malaysian companies, research institutes, and universities. The 1-week course covers IP fundamentals, protection strategies, transactions, tools, and a technology maturity assessment. It aims to help participants file higher quality patents and make better business decisions regarding IP.

1. TRAINING ON IP MANAGEMENT TO
ENHANCE INTELLECTUAL CAPITAL

2. IP & GOLF
 Bridgestone
- Multi-core tech for golf ball
 Spalding
- Top-Flite 3 part solid core ball

3. IP & GOLF
Titleist
- 60% of golf ball market
- Introduced Pro VI in 2000
- Case Bridgestone vs. Acushnet
- Settled – Oct 07’
- Damages est. $150M
- Royalty fee for every ball sold
Lesson
- Professional golfers look for an edge
- Companies who know how to use IP has the
advantage

4. ECO-SYSTEM BUILDING SERVICES
from TYNAX
-Main objective:
To enhance IP Management and Technology
Assessment Skills as a strategic component of
Innovation Eco-System of Malaysia
- Training on IP Management
- Technology Maturity Assessments (TMA)
- Training on TMA

5. TRAINING ON IP MANAGEMENT to
ENHANCE Intellectual Capital
 OBJECTIVES :
 Near term obj: To Take IP Management to the
Next Level
 Long term obj: To Create a new position “Chief
IP Officer” in Msian corps, RI's, Univ TTO's

6. TARGET AUDIENCE
- Patent engineers, patent analysts, patent
managers, CTO, CFO, CEO, and accountants in:
-Corporations,
-Govt Agencies promoting Innovations, and IP
-Research Institute
-University TTO
-Start-up companies, SME's.

7. Chief Editor of Course CONTENT
• Dr Matthew Ma
• Former Director of Patent
Strategy and Operations at
Allied Security Trust. ( A
patent Pooling Trust –
Defensive Portfolio)
• Former Director of IP at SRI
International (SV)
• Author of 'Fundamentals of
Patenting and Licensing for
Scientist and Engineers'

8. MAIN THEMES
• Better QUALITY patents when Scientist and
Engineers understands the patent filing,
patent prosecution and licensing aspects.
• Filing a PATENT is a BUSINESS DECISION
• Strength: Complex concepts made Easy to
understand

9. FUNDAMENTALS OF IP MANAGEMENT
COURSE OUTLINE ( 1-WEEK COURSE)
PART I : IP OVERVIEW
PART II : IP FUNDAMENTALS
PART III : IP PROTECTION AND STRATEGY
PART IV : ESSENTIALS OF IP TRANSACTION
PART V : IP TOOLS AND TYNAX TRADING PLATFORM
PART VI : TESTING AND CERTIFICATION

10. PART I: IP OVERVIEW
MODULE I : OVERVIEW
1-1 : THE EVOLUTION OF IP MARKETPLACE
1-2 : IP DEVELOPMENT IN ASIA
1-3 : THE IP GLOBAL MARKET : various players and business models
1-4 : PATENT SCORE CARD AND ANALYST
1-5: PATENT FILING STATISTICS STRATEGIES
1-6 : PATENT COMMERCIALIZATION TWO INTRODUCTORY CASE STUDIES

11. PART II: FUNDAMENTALS
MODULE 2 : PATENTS LAWS HIGHLIGHTS
2-1 : MALAYSIAN IP LAW IN NUTSHELL
2-2 : WHAT IS IP (patent, trademark, copyright, trade secret, etc.) ?
2-3 : WHAT IS PATENT AND WHAT RIGHTS DOES PATERN OWNER GET?
2-4 : WHY PATENTING?
2-5 : PATENT INVENTORSHIP vs. OWNERSHIP
2-6 : TRADE SECRET vs. PATENTING (decision making)
2-7 : BEST MODE vs. PROTECTION
2-8 : VARIOUS PATENT DATES AND THEIR EFFECTS
2-9 : WHAT ARE INTERNATIONAL PATENTS?

12. PART II: FUNDAMENTALS
MODULE 3 : HOW TO READ A PATENT?
3-1 : TYPES OF PATENTS
3-2 : ANATOMY OF A APATENT
3-3 : UNDERSTAND THE SCOPE OF THE INVENTION
3-4 : WHAT TO LOOK FOR WHEN YOU READ A PATENT ( for what purpose)
MODULE 4 : PATENT PROSECUTION
4-1 : THE EXAMINATION PROCESS ( prior srt search)
4-2 : WHAT IS PRIOR ART?

13. PART III: IP PROTECTION &
STRATEGY
MODULE 5 : PATENT PROTECTION AND STRATEGY
5-1 : WHAT CONSTITUTES PATENT INFRINGEMENT
5-2 : HOW TO ACHIEVE FREEDOM OF OPERATION
5-3.1 : PURCHASING
5-3.2 : LICENSING
5-3.3 : GROW ONE’S OWN PORTFOLIO
MODULE 6 : IP PORTFOLIO DEVELOPMENT
6-1 : IDENTIFY YOUR BUSINESS NEEDS
6-2 : PATENT MINING
6-3 : IP LANDSCAPE MAPPING AND IP POSITIONING
6-4 : PATENT MANAGEMENT AND ANALYTIC TOOLS

14. PART IV: ESSENTIALS OF IP
TRANSACTIONS
MODULE 7 : IP DUE DILIGENCE
7-1 : PATENT USE
7-2 : MARKET POTENTIAL
7-4 : TECHNICAL STRENGTH
7-5 : EASE OF DETECTION AND REVERSE ENGINEERING
7-6 : PATENTS TO AVOID FROM BUYER / LICENSEE’S PERSPECTIVE
MODULE 8 : PATENT SALES AND LICENSING COMMON PRACTICES
8-1 : OUTRIGHT SALE AND LICENSING
8-2 : LICENSE GRANT-BACK

15. PART V: IP TOOLS AND TYNAX
TRADING PLATFORM
MODULE 9 : TOOLS AND PLATFORM
9.1 : NAVIGATION OF TYNAX TRADING PLATFORM ( listing and finding assets )
9.2 : AVAILABLE TOOLS FOR DUE DILIGENCE ( patent database, PAIR, litigation, corporate tree )
9.3 : INTRODUCING A PATENT POOLING PLATFORM ( IP landscape and analytics )
MODULE 10: RECAP AND TEST

16. TECHNOLOGY MATURITY
ASSESSMENTS
 Offered by Partners of Tynax
 Key question: Which countries do I file my
patents
 What Assessments:
 Technology Maturity Assessment
 Competitive Technology Survey
 IP Landscape
 Market Survey
 SWOT Analysis

17. TECHNOLOGY ASSESSMENTS
 TRAINING (1-week course)
 Tech Maturity Models
 Prior Art Searches
 Patent Searching Techniques
 Market Search Methodologies
 Market Intelligence
 The Tech Triage Process
 Environmental Impact Issues

18. TRAINING ON IP MANAGEMENT TO
ENHANCE INTELLECTUAL CAPITAL
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