This document discusses effective communication strategies in a changing technological landscape. It emphasizes the importance of clearly defining goals and resources, and focusing on engagement over media. Key recommendations include listening to feedback, tailoring messages to different audiences, and fostering collaboration over control to build networks and alliances. The overall goal is to thoughtfully "blow up" outdated approaches and leverage new tools to widely disseminate information and empower communities.

1. Blow It Up Communicating effectively in the face of changing rules, tools and noise Jon Ford, SLHI June 10, 2008

2. Who Knew?

3. ^ c.1999

4. Technology Habits Expectations

10. Take what you have… Take what you know… … and mercifully (but forcefully) get it out of your way.

13. I = P x A x T The formula for noise, competition

14. I = P x A S The formula for connection, engagement

15. What Goals? What Resources? What Sustainability?

18. Every Point of Contact Is a Point of Brand Contact Image by Gabriel Cain © 2007

19. Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…

20. Send a signal, Get the feedback

22. Listen

23. Learn what you need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)

27. Tom Roach, 1968

30. The power of being heard is the power of feedback. Its power is human. Don’t outsource it.

32. Create the clearing, step into the middle. Invite others to join.

34. The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”

36. To Prosper --

45. Our Goal

46. Once we’re all there we can harness collaborative energy and…

47. Blow It Up