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Blogging, Orm & Seo PR

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Nicholas O'Flaherty
Nicholas O'Flaherty

The document discusses how the media landscape has changed with the rise of new digital channels like blogs, social networks, and user-generated content. It emphasizes that public relations professionals now need to think like online publishers by developing effective content strategies. They must also focus on search engine optimization, online reputation management, and using blogging as a tool to build relationships and thought leadership. A case study shows how one insurance company used blogging to drive traffic, spark industry debate, gain media coverage, and position itself as an innovator.

TechnologyNews & Politics
1 of 46
Blogging, online reputation management & SEO PR Nicholas O’Flaherty & Thom James, Bullet PR
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Old media landscape ,[object Object]
Current media landscape ,[object Object]
 
 
 
 
 
 
 
 
 
New media landscape ,[object Object],Blogs Podcasts Print Radio News sites YouTube Social networking sites Forums Wikis Newswires Chatrooms Social bookmarks TV
The New PR ,[object Object],[object Object]
The New PR ,[object Object],[object Object],[object Object]
SEO PR - Transforming the humble media release ,[object Object],[object Object],[object Object],[object Object]
SEO PR - Transforming the humble media release ,[object Object],[object Object],[object Object],[object Object],[object Object]
HEADLINE Bullet-point summary of key points Keywords/tags Links Embedded media files Quotes Company info Contact details RSS feed & bookmarking buttons Social media release
Social networks & PR ,[object Object],[object Object],[object Object]
Online reputation management ,[object Object],[object Object]
 
Online reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
The state of the NZ blogosphere ,[object Object],[object Object],[object Object]
 
 
 
 
Why blog? ,[object Object],[object Object],[object Object]
Why blog? ,[object Object],[object Object],[object Object]
Where does PR fit in? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Pinnacle Life/The Life Insurance blog ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
www.blog.pinnaclelife.co.nz ,[object Object],[object Object],[object Object],[object Object]
To conclude ,[object Object],[object Object],[object Object],[object Object]
Questions?

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