The document discusses the benefits of blogging at OpenU, an online university. Some key benefits mentioned are learning, networking, reputation building, and profit opportunities through new students, projects, and consultancy. Specific benefits of blogging at OpenU include transparency, disseminating work, boosting reputation of the university and individual. Tips provided for effective blogging include regular publishing, focusing on quality over quantity, and using features like pictures and bullet points. Twitter is also discussed as a tool that can complement blogging for notifications, questions, and impressions.

1. Blogging @ OpenU
Wilfred Rubens

2. In 25 minutes
• A personal story about the benefits of
blogging
• Why and how blogging @ OpenU
• And what about Twitter?

3. My history
• End 1995: editor BVEnet
• 1999: www.wilfredrubens.com
• 2003: personal blog (what is blogging?)
• Almost everyday ('a monthly weblog')

4. Some facts
• More than 4100 posts
• More than 4280 comments
• About 400 page views per day
• About 1200 subscribers

5. Some benefits
• Personal learning environment
• Personal archive
• Networking
• Working more efficiently

6. Some benefits
• Free access to conferences (e.g. OEB)
• Advisory board & program committee conferences
• Editor 3 specials e-learning
• Presentations, workshops, keynotes (paid and not
paid)
• Consultancy & jobs (opportunities)

8. Benefits blogging
• Learning
• Networking
• Reputation
• Transparency
• Profit
• ROI after 3 years: it's an investment!

9. Why blogging @
OpenU
• Transparency and dissemination
• Reputation (personal and OU)
• Profit (new students, projects, paid
subscribers, consultancy)
• Power network: focus and filtering!

10. How blogging @
OpenU?
• It's about quality, stupid!
• Be selective
• Regular publishing (collaborate)

11. Set up blog posts
• Personal style, your opinion
• Reflect
• Connect
• Your speciality, experiences
• Stimulating title
• Lead

12. Editorial and technical
guidelines
• Dutch is preferabel
• Mark your language
• Bullets and bold
• Use of pictures
• Crossposting, not attending
• .....

13. And what about
Twitter?
• Great tool for notifications (e.g. blog posts)
• Selective use of #CELSTEC
• 'What are you doing?' can be interesting
• Great tool for asking questions and providing advice in
140 characters
• Impression of conferences (sphere and content; #oeb11)
• It can be fun! (virtual coffee machine)

14. ?
http://www.wilfredrubens.com
http://twitter.com/wrubens
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