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The document discusses the benefits of blogging at OpenU, an online university. Some key benefits mentioned are learning, networking, reputation building, and profit opportunities through new students, projects, and consultancy. Specific benefits of blogging at OpenU include transparency, disseminating work, boosting reputation of the university and individual. Tips provided for effective blogging include regular publishing, focusing on quality over quantity, and using features like pictures and bullet points. Twitter is also discussed as a tool that can complement blogging for notifications, questions, and impressions.













