A blog allows realtors to establish themselves as local experts by providing commentary and information on their blog. Realtors can demonstrate their local market knowledge through blog posts analyzing pricing trends and inventory. They can also provide transaction expertise by discussing the home buying/selling process as well as marketing strategies. Hyper-local blog posts can share neighborhood and school information. In addition to establishing expertise, realtor blogs provide SEO benefits to help get found online, allow for sharing knowledge with others, and create a support network through camaraderie.