The document provides training on starting a blog, including defining what a blog is, encouraging participants to live tweet the training, and discussing topics to write about and ways to build an audience. It also covers blog basics like using Tumblr, looking at example blogs, warnings about blogging, and a walk through of setting up a blog. The overall goal of the training is to provide bloggers with guidance on how to establish and promote an effective blog.

1. Blogging training
You are encouraged to live-tweet this training. @handtomouthb
#advocacytweets

2. What is
http://www.youtube.com/watch?
a blog? v=NN2I1pWXjXI
Online diary
(we)Blog = web log
Doogie Houser – 1st blog?
Do you read blogs now? What blogs?

3. My blog
• Founded in
2007
• Food, music,
writing
• Most of my
traffic is from
google search
results of
recipes, tweets,
friends

4. Building a blog, building an audience
• Starting a blog is the easy part
• For every hour you put into writing, put the same
into promoting and sharing
• Less (text) is more
• Make it interactive
• Blogging isn’t always about writing – its about
sharing
@handtomouthb
#advocacytweets

5. Assignment 1: what to write about?
• Jot down 3 ideas for blog entries you have
• What other content could you add besides text?
• Why will people find in interesting?
• What interactive component could there be?
@handtomouthb
#advocacytweets

6. Bloggers and Charity Work @handtomouthb
#advocacytweets
• #blogladesh
• #hiddencrisis
• https://www.youtube.com/watch?
v=YIYSxCbI8yQ&feature=plcp
• In the past we have taken bloggers on trips to show
them first hand what our work does
• Beginning of a relationship
• We also hold blogger dinners and events where they
can interact with our partners

7. Blogging Basics
• For your purposes we recommend
Tumblr
• It allows easier sharing and ‘liking’ of
blogs than other platforms
• www.tumblr.com
• Read blogs and interact with other
bloggers!
@handtomouthb
#advocacytweets

8. Lets look at some blogs
• James Whatley www.whatleydude.com
• Jean Hannah Edelstein www.jeanhannahedelstein.com
• Chris Pople http://cheesenbiscuits.blogspot.co.uk/
• What do you like about them? Or not?
• Who is the audience for each blog? @handtomouthb
#advocacytweets

9. Warnings
• They should be good, but not necessarily perfect
• They are still you, and still represent you as a holistic person:
professionally and personally
• Think of organisational risks
• BE YOURSELF! 
@handtomouthb
#advocacytweets

10. Blog set up – walk through