Defense contractor CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust.
MutualMind White Paper: Social Media ROIMutualMind
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
MutualMind White Paper: Social Media ROIMutualMind
CEO and CMO's guide to social media ROI. This white paper provides a)overview of thought leadership on the topic social media ROI, b)shows how listening & engagement leads to ROI and c) provides recommendations on how to maximize impact of social media on your business
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Influence marketing: dynamics of influencer-brand engagement Browne & Mohan
Influencer marketing is emerging as a strategic approach to inform and influence online consumers. In this paper, Browne & Mohan consultants share the life-stages evolution of influencer and brand engagement. Right from identification to nurturing and reinforcing their relationships, brands need to invest time and efforts to realize the returns from influencer marketing
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
2014 The Global Social CEO Survey - Leaders will emerge through social learni...Dr. William J. Ward
2014 The Global Social CEO Survey - Leaders will emerge through social learning and education.
- 83 percent of those surveyed said CEOs active in social media are better at building relationships with customers, employees and investors.
- 75 felt that executive social engagement fosters better overall leadership.
- 82 percent agreed that CEO engagement produces industry leadership, and 77 percent agreed that leadership enhances credibility among both internal and external stakeholders.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
Influence marketing: dynamics of influencer-brand engagement Browne & Mohan
Influencer marketing is emerging as a strategic approach to inform and influence online consumers. In this paper, Browne & Mohan consultants share the life-stages evolution of influencer and brand engagement. Right from identification to nurturing and reinforcing their relationships, brands need to invest time and efforts to realize the returns from influencer marketing
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Presentation made to the Spring Manufacturers Institute meeting at Green Valley Ranch in Henderson, Nev. on Sept. 26 on how the spring industry is using social media. It includes a survey of different social media platforms and recommendations.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
2014 The Global Social CEO Survey - Leaders will emerge through social learni...Dr. William J. Ward
2014 The Global Social CEO Survey - Leaders will emerge through social learning and education.
- 83 percent of those surveyed said CEOs active in social media are better at building relationships with customers, employees and investors.
- 75 felt that executive social engagement fosters better overall leadership.
- 82 percent agreed that CEO engagement produces industry leadership, and 77 percent agreed that leadership enhances credibility among both internal and external stakeholders.
Webinar-2: Rise of an Employee Marketer: Empowering Your Employees to be Bran...SOCXO
Webinar on Employee Advocacy Marketing: Rise of an Employee Marketer: Empowering Your Employees to be Brand Advocates. Visit – www.socxo.com
Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees.
In this webinar, you will learn:
1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session
The Power of Insight A Comprehensive Brand Awareness Survey Report_Researcher...Researchers3
The business landscape has become highly competitive today and brand awareness plays a pivotal role in shaping successful firms. As a brand owner, you need a comprehensive understanding of consumer perceptions and preferences. This helps to establish and maintain a strong brand presence.
The Power of Insight A Comprehensive Brand Awareness Survey Report_ResearcherResearchers3
The Power of Insight controls the image your brand portrays. We report the works of experts on Brand Awareness, and how they all stress one crucial point.
From Wall Street to Love Street - SMCgrPeopleizers
- Understand why social media have become so huge and why they are here to stay
- See their impact on businesses
- Learn how to deal with today`s market place best - no matter if you are a CEO, marketer or simply a consumer.
The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued behaviours include taking part in events, being accessible to the media and available in social networks, sharing new insights and trends, playing a visible role in society or featuring on the corporate video channel.
This document includes detailed percentages about different aspects that show the interdependence between CEO reputation, company reputation, and market value and it’s based on the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era, carried out by Weber Shandwick, in partnership with KRC Research, who sought to quantify the value of CEO reputation and measure the importance of CEO engagement. They conducted a survey of more than 1 700 executives that worked in companies with revenues of $500 million or more and represented 19 countries around the world.
Besides, it explains what CEO’s attitudes are more valued, what activities CEOs should do and what are the core competences for a CEO to Gain a Good Reputation.
It also talks about the perceptions of the highest executive power depending on gender. However, apart from these small differences, the reputations of male and female CEOs contribute approximately the same levels to the market value of their firms.
It ends up with some suggestions to maximize CEO's public presence and benefit corporate reputation.
Document written by Corporate Excellence – Centre for Reputation Leadership, quoting the research The CEO Reputation Premium: Gaining Advantage in the Engagement Era prepared by Weber Shandwick in collaboration with KRC Research in in 19 countries around the world from surveys of more than 1 700 executives of companies invoicing 500 million USD or more and released on March 2015.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
SutherlandGold's CEO Scorecard for Remote LeadershipRachelle Spero
SutherlandGold's data-driven CEO Scorecard is for executives who want to evaluate and strengthen their leadership, visibility, and engagement strategies. The CEO Scorecard evaluates multiple data sets from a leader's public-facing profile including business performance, visibility in the media, thought leadership, and social media engagement based.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic was announced. We also conducted an online survey of CEOs leading startup companies for a preview into the future of remote leadership.
The result is a multidimensional picture into what CEOs prioritize today and in the future when it comes to leading in a virtual world.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
Let us imagine for a moment that we inhabit an opposite universe.
One where left is right, up is down, in is out, and good is bad.
Now suppose we wanted to win a government contract in this strange world. To win a government contract there, we would have to lose.
How would one go about it? Try these suggestions.
New Export Control Requirement For Electronics Manufacturers In Defense And A...Douglas Burdett
New Export Control Requirement For Electronics Manufacturers In Defense And Aerospace Industries by Thomas B. McVey, Williams Mullen law firm. Updated 2 January 2015
Flight Global & PwC analysis of top 100 aerospace companies. "Our Top 100 analysis of aerospace companies’ 2013 financial performance puts hard data behind anecdotal evidence that the industry has never had it so good."
Defense News Top 100 Defense Contractors (2013)Douglas Burdett
Top 100: Looking Beyond Defense
Firms Grow Revenue - By Diversifying
The decline in defense spending by a block of nations in Europe and the US hasn’t been catastrophic, but it’s making its presence felt on this year’s Defense News Top 100 list.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Bran dfog 2012_ceo_survey
1.
2.
3. 2012 ceo,
social media &
leadership survey
Foreword by Ann Charles, CEO BRANDfog
In today’s digital world, social media has become an increasingly important communica-
tions channel for building a connection between brands and their most vocal advocates.
While many companies understand the important role that social media plays in brand
building, most have not yet realized its potential to raise the profile of corporate execu-
tives to establish industry thought leadership and strengthen the credibility of the brand.
The ubiquity of social media has changed customer expectations about brand engage-
ment. Customers now expect to have direct access to brands and brand leaders. There
is also a direct connection between social media participation, purchase intent and in-
creased loyalty to a brand. According to a recent report, 50% of consumers stated they
were more likely to purchase from a company and recommend a brand to others after fol-
lowing the company’s tweets. This shift in customer expectations and consumer behavior
coincides with another emerging trend: The rise of the Social Enterprise, in which prof-
it–oriented businesses aim to solve social and environmental problems as part of their
mission. Conscientious consumers are now seeking out brands that serve a larger societal
purpose, and this is incentivizing brands to showcase their commitment to various causes
through social media.
The most effective leaders throughout history have been great communicators, yet the
vast majority of modern day CEOs and C-Suite executives are conspicuously absent from
social media channels. As of January 2012, 61% of Fortune 500 brands were engaging with
customers via Twitter, but less than 2.5% of Fortune 500 CEOs were actively participating
on Twitter.
2 • www.brandfog.com
4. This raises an important question:
If social media
engagement is a
critical component
of digital marketing
strategies for brands,
why is it ignored
by the C-Suite and
executive leaders?
3 • www.brandfog.com
5. Survey Objectives
The BRANDfog 2012 CEO, Social Media and Leadership Survey set out to better under-
stand the connection between C-Suite engagement on social media channels and attitudes
of customer and employees toward that brand. The aim of the survey was to determine the
effect this has on brand image, customer loyalty, purchase intent and overall leadership.
Survey Results
The survey results demonstrate that executive engagement in social media raises the
brand profile and instills confidence in a company’s leadership team. It builds greater trust,
brand loyalty and purchase intent. Respondents overwhelmingly confirmed their belief
that C-Suite executives who engage in social media are better equipped to lead a company,
communicate values and shape a company’s reputation in today’s changing world.
Survey Methodology
BRANDfog’s CEO, Social Media Leadership Survey surveyed several hundred employ-
ees of diverse companies, spanning in size from startups to Fortune 500 companies, and
working at all levels of their respective organizations. Respondents representing a wide
selection of industries, professions and regions were asked to answer questions pertain-
ing to social media participation by their organization and executive leadership team. Re-
spondents were also asked about their perception of other companies and brands, based
on executive participation in social media channels.
4 • www.brandfog.com
6. “Transparency, vision and open communication
are key to great leadership and corporate social
responsibility strategy today. It’s not surprising to
see that the results of BRANDfog’s survey reaffirm
that social media plays such an influential role in
shaping a company’s brand image. What’s more,
customers expect to hear from the executive
leadership team on social media channels, as a
direct way to connect and engage with the brands
they love and causes they support.”
Aman Singh; Editorial Director, CSRwire; Forbes.com
contributor; CSR Journalist; and contributor to the
BRANDfog 2012 CEO, Social Media & Leadership Survey
5 • www.brandfog.com
8. survey results
81% of respondents believe that CEOs who engage
in social media are better equipped than their peers
to lead companies in a web 2.0 world.
Q1 Do you believe that CEOs who engage in social media are better equipped
to successfully lead a company in a web 2.0 world?
yes
81%
no
1o%
not sure
9%
7 • www.brandfog.com
9. A large majority of the respondents believe that CEOs can use social media channels
to improve engagement with multiple stakeholders across their organizations.
Building better connections with customers topped the list at 89.3%, but engagement
with employees (84.7%) and investors (66.3%) also came in very strong.
Q2 Do you think that CEOs who participate in social media can build better
connections with (select all that apply):
66.3% 31.4%
89.3% 84.7%
customers employees investors other
www.brandfog.com
10. When asked what benefits C-Suite engagement
in social media can lead to, 78% cited Better
Communication and 71% stated Improved Brand
Image as the biggest positive benefits.
Q3 CEOs’ participation in social media leads to (select all that apply):
78% 71% 64%
better communication improved brand image more transparency
45% 45% 5%
improved company better leadership none of the above
morale
9 • www.brandfog.com
11. The survey asked respondents to rate how important it is for CEOs to engage in
social media and the response was overwhelmingly in favor of social engagement by
business leaders. This is indicative of the rise of consumer expectations that CEOs
become visible and accountable across social media channels.
86% of respondents rated CEO social media
engagement as either somewhat important, very
important or mission critical.
Q4 How important is it for CEOs to actively engage on social media?
very important
50%
somewhat important
31%
mission critical
5%
not important
14%
10 • www.brandfog.com
12. Trust and transparency are more important than ever in today’s tumultuous business
and economic environment. When asked about the connection between executives
on social media and trust in a brand:
82% of respondents were more likely or much more
likely to trust a company whose CEO and leadership
team engage with social media.
Q5
Are you more likely to trust a company whose CEO and leadership team
openly communicates via social media about their core mission and values
and purpose?
much more likely
31%
more likely
51%
less likely
2%
doesn’t make a difference
16%
11 • www.brandfog.com
13. Our survey revealed that social media participation has a profound effect on
a consumer’s willingness to buy from companies whose values and mission is
articulated through social channels. This is a critical insight for brands looking to build
brand loyalty with customers demonstrating values-based purchasing behavior.
77% of respondents were more likely or much
more likely to buy from a company whose values
and mission are defined through CEO and executive
leadership participation on social media.
Q6
Are you more likely to buy from a company whose values and leadership
are clearly defined through CEO and executive leadership participation on
social media?
much more likely
23%
more likely
54%
less likely
3%
doesn’t make a difference
20%
12 • www.brandfog.com
14. 93% of respondents believe that CEO engagement
in social media helps communicate company values,
shape a company’s reputation, and grow and evolve
corporate leadership in times of crisis.
Q7
Do you think CEO engagement on social media helps communicate
company values, shape a company’s reputation, and grow and evolve
corporate leadership in times of crisis?
strongly agree
39%
agree
54%
disagree
5%
strongly disagree
2%
13 • www.brandfog.com
15. What role can CEO participation in social media play in enhancing brand image? Our
respondents were unequivocal in their response, with 94% stating that CEOs and
other members of an organization’s executive leadership team do, in fact, enhance
the brand image by participating on social media.
94% said that CEOs and an organization’s executive
leadership team enhance the brand image by
participating on social media
Q8 Does CEO and executive participation on social media channels help
enhance brand image?
strongly agree
36%
agree
58%
disagree
4%
strongly disagree
2%
14 • www.brandfog.com
16. 92% of respondents stated that social media
is a valuable venue for sharing and pursuing
CSR initiatives.
Do you think it’s important for CEOs to communicate their commitment to
Q9 corporate social responsibility on social media? CSR communications can
cover the environment, employee volunteerism, community development,
sustainable practices, and good corporate citizenship.
strongly agree
43%
agree
49%
disagree
7%
strongly disagree
1%
15 • www.brandfog.com
17. Attracting and retaining top talent in today’s competitive marketplace is a key
priority of companies large and small. Our survey results indicated that social media
participation can be a potential talent magnet.
78% of respondents would prefer to work for a
company whose leadership is active on social media
Q10 Are you more likely to want to work for a company whose leadership is
active on social media?
strongly agree
30%
agree
48%
disagree
1%
strongly disagree
21%
16 • www.brandfog.com
18. When asked to identify social media channels actively used by their companies,
employees identified Facebook as the most popular (81%), followed by Twitter
(79.3%), LinkedIn (72%), and Corporate blogs (56%).
Q11 Is your company brand represented on social media channels? Select
all that apply:
81% 79.3% 72% 56%
facebook twitter linkedin corporate blog
17.1% 10.1% 7% 4.8%
google + other quora none of these
17 • www.brandfog.com
19. Despite high levels of brand participation across various social channels, CEOs are
still slow to adopt social media as a key communications vehicle. Only 50% of survey
respondents stated that their CEO was engaged on Twitter, 47% listed LinkedIn,
45% listed Facebook, and 38% listed a corporate blog. Notably, 25% of respondents
reported that there was no social media engagement at all from their CEO.
50% of survey respondents stated that their CEO
was engaged on Twitter, 47% listed LinkedIn, 45%
listed Facebook, and 38% listed a corporate blog.
*Note: Only 2.5% of Fortune 500 company CEOs are on Twitter
Q12 Does your CEO engage on the following social media channels? Select
all that apply:
45% 38%
50.3% 47%
twitter linkedin facebook corporate blog
24.9% 12.1% 9.2% 4.3%
none of these google + other quora
18 • www.brandfog.com
20. Of all the C-Suite executives, CEOs were the best represented on social media. Just
under half of survey respondents reported CEO participation in social media, while
only 28% of CMOs, 20% of COOs, 17% of CTOs and 10% of CFOs engaged through
social media channels.
Q13 Are any of the C-Suite executives in your company on social media?
If so, please identify by title (select all that apply):
47.4% 30.2% 27.8% 20.5%
ceo none of these cmo coo
16.9% 13% 9.4%
cto other cfo
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21. conclusion
While many of the top global brands have embraced social media as a customer relationship
and talent recruitment tool, executive leadership adoption of social media has been slow to
pick up its pace. Social media engagement presents a strategic challenge for today’s business
leaders, however, as executives begin to migrate to social media channels, this shift is likely
to have far-reaching and strategic implications for brand loyalty, brand image and brand
awareness. More importantly for ROI-driven brands, C-Suite engagement on social media will
have a long-lasting influence on customer purchase intent and purchase decisions.
The next generation of business leaders will require new talents and a different set
of skills to successfully grow their companies. While an excellent venue to champion
company values and enhance the reputations of senior executives, social media demands
transparency and ongoing, high level interaction. These demands are precisely the
reasons that social media may be viewed as too time consuming and risky for the C-Suite.
Yet in order to effectively lead a company, management competencies will have to be
reinvented around a new set of principles including transparency, integrity, collaboration,
and consistent communication with stakeholders about company vision, mission, and
values through social media channels.
This survey concludes that customers will increasingly value a CEO’s commitment to having
true conversations with customers, and will reward that engagement with trust and loyalty.
These new interactions will build lasting relationships between brands and customers that
will lead to a corporate culture with a foundation in transparency and openness, enabling
improved customer advocacy, employee engagement and sustainability.
For more information on this survey, please contact BRANDfog at contact@brandfog.com
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