public talk at Blogtalk 2010 by Werner Breitfuss Hypios and the impact of the social web on expert finding

1. Blog Talk 2010
Dr Werner Breitfuss
R&D Project Manager
Hypios

2. Outline
What is Hypios
What kind of research are we working on
What is the social webs impact on our company
How do we facilitate the social web
Telling the Future of Hypios Research

3. What is Hypios
• Problem Solving Platform
• Driving Innovation
• Connecting Seeker (Companies)
• and Solvers (everybody else)
• Different ways - different products

4. What is Hypios

5. First Social Market Place for Solutions
• Web 2.0 Technologies to detect Experts and
keep them connected
• Seekers and Solvers building communities
• Social tools to improve Solution finding
• Manage gained knowledge and solutions

6. Hypios Products
• Hypios.com
– Main platform - social market place
– Used to keep userbase informed
– Offers a medium for the ongoing solving process
• Hy.Inside
– Service that offers similar functionalities as
Hypios.com for internal use
– Internal expert identification
– Access to 150.000 Hypios experts
– Antidote to “not invented here” syndrome

7. Hypios Products
• Hy.Prize
– a turn-key service
– Creates Community
– Fits any request
– Large scale competition
• Hy.Link
– Software-as-a-Service tool
– research hub for research organizations
– maps and analyzes an organizations research expertise,
highlighting new partnership
– Uses Social Networking tools to stimulate knowledge exchange
among research teams.

8. What Hypios is not
• Question – Answer Website
– Ask.com
– Google Answers
– Yahoo! Answers
• Free to use
• Open Knowledge

9. Example
• Problem:
• Producer of Cereals
• Customer needs Solution for :
“Chocolate that doesn’t immediately
dissolve in hot milk”

10. Example
• Surprisingly no chemist, food researcher no
chocolate expert but
• Solution proposed by small bakery in Italia
• Was using technology for their chocolate pans
• Been in use for years

11. Hypios Research Overview

12. There is only
the social
Web

13. Social Web
• The Social Web and our interactions
– Semantic Web
– Expert Extraction
– Information Challenges
– Contacting
– Keeping connected

14. Facebook campaign impact

15. Chain
• Keywords, Topics, Concepts
• SolverSurfer
• Silver Rabbit

16. Keyword Extraction
• From problem description to
– Keywords
– Topics
– Categorize
• Matching Word clouds

17. Solver Surfer
• Find Experts in the Social Web
• Hotspots for different topics
• Crawling
• Selecting
• Ranking

18. Solver Surfer
• Different Resources Different Analyzers
• Social Interaction – No Social Interaction

19. Silver Rabbit
• Addressing Experts
• Channels
• Psychological Backgrounds
• Social Backgrounds
• Behavioral Patterns
• Personalized Messages

20. Silver Rabbit

21. Future Work and Challenges
• Predicting the Future
– Delphi Methods
– Expert consents of Solution Finding
• From A to C without B (Automatically find
Solution A for Problem C without expert B)
– Automatic Mapping from Problems to Solutions
– Inherent Structures

22. Future Work and Challenges
• From Social Web to Physical Web
– Geological Information
– Connecting people and objects in same vicinity
– Best Place for Best Solution
• Different Kind of Solvers
– Experts
– Leaders
– Connectors

23. Questions ???

24. Thank you for your attention !