Black Serum is a tattoo shop specializing in black work, line art, and dot work tattoos. Their mission is to elevate tattooing to a fine art form and foster a rewarding experience for clients and artists through personalized custom tattoos. They aim to create a culture where tattoos are seen as fine art rather than a rebel form of expression through high quality design, service, and sourcing reputable supplies to ensure safety.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
At InkedIn Beauty, we are passionate about helping you feel confident in your own skin. Our Adelaide cosmetic tattoo studio offers a range of personalised services designed to enhance or restore your natural features.With our fine line tattoos, body piercings, cosmetic injectables, eyebrow tattoos, stretch mark camouflage, and scalp micropigmentation, we provide results that speak for themselves.
Enhance Your Interior with Our Amazing Art Collectionswestendartspaceau
In addition to providing climate and sound control, storage, and archival expertise, we also offer collection and curatorial advice. Get in touch with us, and we'll give you a free visit on your first occasion.
Who is BankVic? What is our culture? How do we do 'Banking with Heart'?
All credit and thanks for this great concept goes to Hubspot and their Culture Code.
Creative Bedfordshire - Connecting With Your Audience - Creative Networking -...Creative Bedfordshire
Invigorate your 2016 business resolution by joining us in Leighton Buzzard. Our speakers are Tabitha Mary and PlatePeople. Tabitha Mary will offer a +one-year-in perspective and new business PlatePeople will tell you how they approached their first Christmas and beyond. Both will speak about how they get their content right, covering: products, research, channels, collaboration and commitment. Network and explore how to tailor your business behaviour and messages to your audience.
Tabitha Mary, the brand of designer Tabitha Wainwright, has a following in Bedfordshire and beyond. Selling own design prints and tea towels, Tabitha Mary has been commissioned by small businesses, Bedford Borough Council and ‘We are Anglesey.'
PlatePeople decorate plates and other ceramics. The creative child of Claire and Matthew Rulton, the PlatePeople look is simple and distinct. The character is quirky and personalized, generating sales online and at creative markets and pop-ups.
The evening also includes a chance to tell us about your work, and to chat informally. Work will be on display and questions are welcomed.
Creative Bedfordshire is a network of creative people and businesses in Bedfordshire and offers regular networking events and professional development opportunities. Sole traders, freelancers and creative businesses of all kinds are welcome to attend. It is funded by the economic development teams at Central Bedfordshire Council and Bedford Borough Council and is run by Bedford Creative Arts.
For more information email sandrad@bedfordcreativearts.org.uk
Follow us on Twitter @creativebeds or join our mailing list by emailing info@bedfordcreativearts.org.uk with ‘Creative Bedfordshire’ in the title.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
New website design to accommodate consumers, industry professionals, and corporate clients.
The concept includes:
an interactive catalog where visitors can play with the lamps online seeing how they move and work.
industry site where clients can get advertising media, training info, ‘swag’ and news.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
At InkedIn Beauty, we are passionate about helping you feel confident in your own skin. Our Adelaide cosmetic tattoo studio offers a range of personalised services designed to enhance or restore your natural features.With our fine line tattoos, body piercings, cosmetic injectables, eyebrow tattoos, stretch mark camouflage, and scalp micropigmentation, we provide results that speak for themselves.
Enhance Your Interior with Our Amazing Art Collectionswestendartspaceau
In addition to providing climate and sound control, storage, and archival expertise, we also offer collection and curatorial advice. Get in touch with us, and we'll give you a free visit on your first occasion.
Who is BankVic? What is our culture? How do we do 'Banking with Heart'?
All credit and thanks for this great concept goes to Hubspot and their Culture Code.
Creative Bedfordshire - Connecting With Your Audience - Creative Networking -...Creative Bedfordshire
Invigorate your 2016 business resolution by joining us in Leighton Buzzard. Our speakers are Tabitha Mary and PlatePeople. Tabitha Mary will offer a +one-year-in perspective and new business PlatePeople will tell you how they approached their first Christmas and beyond. Both will speak about how they get their content right, covering: products, research, channels, collaboration and commitment. Network and explore how to tailor your business behaviour and messages to your audience.
Tabitha Mary, the brand of designer Tabitha Wainwright, has a following in Bedfordshire and beyond. Selling own design prints and tea towels, Tabitha Mary has been commissioned by small businesses, Bedford Borough Council and ‘We are Anglesey.'
PlatePeople decorate plates and other ceramics. The creative child of Claire and Matthew Rulton, the PlatePeople look is simple and distinct. The character is quirky and personalized, generating sales online and at creative markets and pop-ups.
The evening also includes a chance to tell us about your work, and to chat informally. Work will be on display and questions are welcomed.
Creative Bedfordshire is a network of creative people and businesses in Bedfordshire and offers regular networking events and professional development opportunities. Sole traders, freelancers and creative businesses of all kinds are welcome to attend. It is funded by the economic development teams at Central Bedfordshire Council and Bedford Borough Council and is run by Bedford Creative Arts.
For more information email sandrad@bedfordcreativearts.org.uk
Follow us on Twitter @creativebeds or join our mailing list by emailing info@bedfordcreativearts.org.uk with ‘Creative Bedfordshire’ in the title.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
New website design to accommodate consumers, industry professionals, and corporate clients.
The concept includes:
an interactive catalog where visitors can play with the lamps online seeing how they move and work.
industry site where clients can get advertising media, training info, ‘swag’ and news.
Noir is a sleek and sultry lounge that recently opened in Hayes Valley, one of San Francisco's more fashionable neighborhoods. Here's a quick summary of the potential approaches using social media to build excitement around Noir and their ongoing events.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
3. Company Description
BLKS offers custom tattoo services specializing in black work, line art, dot work and etching style tattoos. Each tattoo is an inspired piece of art.
Black Serum offers custom fine art tattoo services specializing in black work, line art, dot work, and etching style tattoos. In addition to tattoo
services we will be selling apparel and accessories.
Our mission is to take tattooing to the next level, from the artwork to the client’s experience. We want to foster an experience that’s rewarding for
both the client and artist. Each tattoo is a new piece of fine art imagined and created specifically for that client.
Our vision is to create a culture around tattoos as a fine art form. Our quality customer service and design work set us apart from our
competitors. Our artists spend quality time with each client to create a design that reflects their personality and ideas. All equipment and ink are
sourced from reputable suppliers to ensure the safety of our clients and employees. All procedures are performed to the standards set by the
state of California.
4. Mission Statement
Our mission is to take tattooing to the next level, from the artwork to the client’s experience.
We want to foster an experience that’s rewarding for both the client and artist. Each tattoo
is a new piece of fine art imagined and created specifically for that individual.
5. Our Vision
We want to create a culture around tattoos as a fine art form moving away from the traditional “rebel art form”
and towards something more refined.
6. Values
INDIVIDUALITY Our clients have a strong sense of style and identity. We encourage self expression, comfort in one’s own skin.
ART We don’t do work that we’re not inspired by and excited for.
COLLABORATION Each piece is a collaboration between artist and client. The expression isn’t one sided.
CUSTOMER SERVICE The customer’s experience is really important to BLKS. When we tattoo, it’s not about the money. It’s a gift—it’s the
best feeling when someone leaves and they are so stoked. Getting to know someone and making them feel at ease
during their session is just as important as giving them a great tattoo.
Traditional tattoos are well-loved and will always have a place, only now they share the industry with a different group of artists. Tattoos in
general have advanced to an art form that pay tribute to graphic design, CG art, art history, and many fine art media. Art is by definition an
expression according to aesthetic principles. That elevated significance is awarded to it both by the artist and dilettantes.
“Being a part of a subculture rather than the mainstream is part of my lifestyle, and breaking stereotypes is important to me.
It really comes down to humanity, and I like San Francisco for that reason. Everybody’s themselves, there are no barriers.”
7. Brand Promise
THE WORK
We promise inspired, original, personalized art for each client. We spend quality time working with each
client so that the final design is a reflection of who they are and what they want to express.
THE EXPERIENCE
Customer service is a top priority. We create an environment that’s, inviting, interesting, relaxing,
soothing, and inspiring. We’re creating art and the shop reflects that. Our staff is approachable, down
to earth, calm, and relatable. We try to make each client comfortable.
8. Our Story
“Compassionate, empathetic, creates safe and welcoming environment where you can be vulnerable. Shows a certain amount of professionalism
and perfection, relentless about getting things right. Super focused.”
“He is talented and attracts talented people.”
BACKGROUND IN FINE ART
Brücius studied architecture, then fine arts at the Art Center College of Design in Pasadena. His passion for fine art and art history give him a
unique and informed perspective.
SCULPTOR OF LINES
Brücius is one of the top Tattoo artist in San Francisco. The fine details are everything. “Knowledge in rendering, layout, light/dark, and design
are at the core of my work.”
INSPIRATION
Inspired by nature, taxidermy, scientific illustrations, Brucius says, “I have an obsession with lines, engravings, etchings, and woodcuts. Albrecht
Dürer, Raymond Pettibon, da Vinci, and Egon Schiele are a few of the many artist that I continue to study. Control in the lines is what I focus on
and am proud of, and that contrasts with the freedom in nature. Nature inspires me most.”
9. Our Audience
For some it’s a rite of passage, for others it’s a memorial marking a certain person or time. Tattoos are very personal and often have deep symbolism. Getting
a tattoo can be a pivotal time of moving forward through expression.
Our typical client is,
mature, comfortable in their own skin
educated with an appreciation for artisanal craftsmanship
an individual with a sense of personal style that’s not traditional
usually without tattoos, trusting us with their first tattoo. They are very intentional, have a clear vision of what they want and have
possibly thought about it for years. People come to us because they feel they can trust us with this new and vulnerable experience as it
is a right of passage and a mark in their own history.
10. Our Competitors
INDIRECT
Because tattoos are so personal and permanent people tend to plan for them, creating a separate budget specifically for the
tattoo. Indirect competitors include trendy alternative lifestyle shops and collectives offering products and services that are
creative, personal, and build a client’s sense of identity. Examples of such products/services include hair services, piercing
and body modification services, personal style items, artwork, collectables, and interior design products and services.
DIRECT
BLKS has two main types of direct competitors:
1. Traditional tattoo parlors offering less personalized tattoos at a lower price point. Although their lower prices and
more casual ‘walk in’ style parlors make them easier to approach, they generally do not attract the same audience
as BLKS.
2. High end tattoo parlors with reputable artists similar to our own founding artist. These competitors are more of a
threat as they offer similar services and target our audience. Examples include: Sang Bleu and MXM (London, UK
) 2 Spirit Tattoo (San Francisco, CA), Shamrock Social Club (Los Angeles, CA), Lisa Orth (Los Angeles, CA), and
East River Tattoo (Brooklyn, NY).
11. Brand Architecture
Resident Artists Black Serum has a family of in house tattoo artists, all with their own specialties and clients.
Guest Artists We have guest tattoo artists who visit for 15 days at a time.
Art Gallery The shop will host art exhibitions showcasing interesting artists.
Merchandise We will have merchandise such as clothing and leather goods featuring artwork curated by the owner, Brucius.
14. Voice & Strategy
We care about each person and piece we work on. We’re thoughtful in how we approach each tattoo and that is reflected in our voice.
The tone should be straightforward, down to earth, thoughtful, and clever when applicable.
We want to be relatable and approachable.
Twitter / Facebook / Instagram / Snapchat
Straightforward yet down to earth voice. Think about BLKS overall brand style and how photos can further emphasize it.
Pinterest
Make sure content links back to your website. Use keywords that target local pinners in addition to the general audience. Consider
group boards for general inspiration images shared among clients and artists.
Tumblr
Like with Instagram, keywords/tags are important. Tumblr users want creative inspiration, they want to express their current mood,
content isn’t as time sensitive. Keep this in mind when creating tags. Each image needs to be formatted properly for Tumblr so that
users can find the posts and find you through the posts.
15. Voice & Strategy
#hashtagstrategy
Each Instagram post should have at least 3 out of these 5 types of hashtags:
1 Branded hashtags
#BRUCIUS #sculptoroflines #FineInk etc. and even things you’re trying to own like #pointalism. The tagline should be unique and should be
something people want to use, something clever. A good example is kit kat with #haveAbreak
2 Location hashtags
#sftattoo #bayareatattoo #sftattooartist etc.
3 Trending hashtags
see if there’s anything trending that relates to the content you want to post. Trends can pass in a matter of minutes but get attention
immediately and show your personality. This includes daily hashtags like:
#MondayBlues #MCM or #ManCrushMonday #ManicMonday #TransformationTuesday #WCW or #WomanCrushWednesday #TBT or
#ThrowbackThursday #FBF or #FlashbackFriday #SaturdaySwag or #SaturdayShenanigans (for shopping) #SS or #SelfieSunday
4 Content hashtags
#blackwork #dotworktattoo #maptattoo #mapillustration #mapart #legtattoo #largetattoo #blackinktattoo
things that describe the content you’re sharing
5 Campaign hashtags
have a visiting artist? doing a series of tee shirts? give it a cool #
track hashtags http://keyhole.co
List of top hashtags, new hashtags, etc. http://top-hashtags.com/instagram/