This was a timeline for a project I worked on with The Green Seahorse, a fair trade store with style and purpose.

1. The Winter Project:
Building your Digital TRIBE
MEGAN WEGMANN
THE GREEN SEAHORSE

2. Tasks Dates
1 Brand & Design Dec 18-21
2 Content Dec 23-30
3 Share & Advertise Jan 02
Random To Do’s:
*Mind Jet?
Vendor Relations? (email)
Majento Expert: make tasks for them
Respond to Greenfest vendors (opportunities, ideas)
Capture page with blurb about links to blog/site/etc
Images: Organizing all images on Picasa
Google+ Circles: setting up systems (for vendors etc)

3. MEGAN’S CALENDAR:
11 FREE AFTERNOON
12 Holiday Party 6pm
13 Meeting GIG 3pm
14 FREE AFTERNOON
15 Packing/Moving
16 Packing/Moving
17 Flying SFO-CRW (Dec 17-22)
18 Blog cleanup/rebranding
19 Website cleanup/rebranding
20 Planning content (videos, social media)
21 Blog + Website design Complete
22 Driving CRW-CLT, Christmas Party
23 Creating Content: Working with Linda (Dec 23 - Jan)
24 Christmas Eve
25 Christmas
26 Creating Content: strategy for sharing, what to say, where to share, etc.
27 Building social media voice (Pinterest, FB, Youtube, Twitter)
28
29 Social Media synchronization
30 Building promotional strategy
31 New Years Eve
01 New Years Day
02 Launching ‘new’ blog and brand via social media
03
04
05
DecemberJanuary
IDEA:
Shared Task Lists
1 TO DO (and DONE)
2 IDEAS: Blog, website, general
3 Appointments/Schedules
time reminders

4. 1. Brand & Design Dec 18-21
Blog, Website, & Social Media
Branding is everything.
Logo, colors, fonts, and sense of design should depict the right voice to your digital tribe.
We want to speak to them, appeal to them, and keep them as followers.
1. Polish Blog The look and feel should match who WE are and who our AUDIENCE is. Fonts, colors,
background, images used, formatting and layout.
2. Polish Website organization + layout + design
3. Integrate Social Media outlets Making the branding match the blog/site,
Make everything easy to get to or find. This could also mean making a page with all the links on it
for a QR code.
A fresh look that is simple + smart will speak to our audience

5. 2. Content Dec 23-30
Video: I will create subjects for you to talk about for 30 seconds at least once a week. This shows
people you’re a fun, loveable real person.
Ideas:
Answering one question a week (can get interactive w viewer submissions)
1 What’s it like _____
2 Who inspires you to ______
3 How did you _____ (craft tutorials- good for pinterest etc)
4 Why should I _______
5 Where do you ______
Photo:
Show your environment (home, garden, city, neighborhood, workspace)
Show the people you admire and interact with
Show things that inspire you
Text:
POV, opinions, discoveries, experiences, etc. Every text entry should have a photo with it.
Document your interactions with the community and culture. Share your POV on Fair Trade,
current events, green culture, and anything relevant. People want to KNOW who you are,
who the company is.
Create an Emotional Response
IDEA:
This is where Linda
will be a big help. We
need fresh content that
fits Lisa & GS.

6. 3. Share & Advertise Jan 2
Blog, Website, & Social Media
Facebook Twitter Pinterest Tumblr Youtube Reddit Tumblr Email Collaborations + more
Once everything is created I’ll build a strategy using all outlets/resources to
bring new followers.
Examples of techniques:
-Host guest writers (and be a guest writer),
-rewards for sharing/liking,
-digital ads, banners,
-SEO,
-promotions,
-Anything to create more talk, chatter, buzz, publicity, excitement and exposure,
to build a TRIBE.