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[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'


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John Straw, Search Guru and Expert on Link Partnerships, Founder & CEO at - presented at Hit Me! Social Media and Search @ Microsoft HQ

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[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'

  1. 1. John Straw Founder & CEO Linkdex Finding Digital Partnership Opportunities In ‘The Long Tail ’
  2. 2. Identifying Potential Online Partnerships John Straw
  3. 3. <ul><li>Definitions </li></ul><ul><li>Why partnerships? </li></ul><ul><li>Partnership benefits </li></ul><ul><li>Properties that define good partnerships </li></ul><ul><li>What’s important to whom? </li></ul><ul><ul><li>Influence </li></ul></ul><ul><ul><li>Performance </li></ul></ul><ul><ul><li>Relevance </li></ul></ul><ul><ul><li>Achieveability </li></ul></ul><ul><li>How to find the best partnerships </li></ul>Agenda
  4. 4. <ul><li>Online partnerships, otherwise known as; </li></ul><ul><ul><li>Link building/off page SEO </li></ul></ul><ul><ul><li>Online PR </li></ul></ul><ul><ul><li>Branded content </li></ul></ul><ul><ul><li>Ecommerce partnerships </li></ul></ul><ul><ul><li>Affiliate networks </li></ul></ul>Definitions
  5. 5. Why Partnerships?
  6. 6. <ul><li>Better positions on Google search listings </li></ul><ul><li>Better distribution </li></ul><ul><li>Bigger brand profile </li></ul>Benefits of Online Partnerships
  7. 7. The Properties of Partnerships Property Manifestation Influence Google Pagerank Performance Traffic Relevance Keyword in URL/Page/Title Achieveability Contactability
  8. 8. Influence , Relevance, Achieveability Performance, Relevance , Achieveability Performance, Relevance , Achieveability Performance , Relevance, Achieveability What’s Important to Whom
  9. 9. Influence
  10. 10. Performance
  11. 11. Relevance
  12. 12. Achieveability
  13. 13. <ul><li>Install the Google Toolbar </li></ul><ul><li> </li></ul>Finding Pagerank
  14. 14. <ul><li>Install the Alexa browser plugin </li></ul><ul><li> </li></ul>Identifying Performance
  15. 15. <ul><li>Touchgraph finds and groups relevant sites </li></ul><ul><li> </li></ul>Finding Relevance
  16. 16. Achieveability
  17. 17. <ul><li>Get an intern and do it manually </li></ul><ul><li>or </li></ul><ul><li>Get (September) </li></ul>Finding those Partners
  18. 18. [email_address]