This document summarizes a relationship productivity tool called Bliinx that aggregates all business interactions and relationships into a single timeline in Office 365. It discusses the problems with siloed relationship data, provides examples of early traction with customers, describes the solution, market opportunity, competitive advantages, customer acquisition strategies, business model, founding team, investors, timeline, and contact information.

1. Relationship productivity for business professionals

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This, is how professionals prepare for emails,
calls and meetings every single day
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1. Search through inbox
2. Search through calendar
3. View LinkedIn profiles
4. Check for notes
5. Check internal messaging app
6. Search in CRM
7. View project management tool
etc...
Problem

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Siloed relationship
information leads to :
r Limited information known
r 3 hours/week lost managing data
r 30% of opportunities missed
r Inefficient project workflows
r No team collaboration on contacts
Problem
?
?
?
?
?
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Traction after only 2 months
a32 deals in discussion $200,000 ARR
a$0 a $40,000 ARR
aPilot project with one of the top banks in Canada
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Solution
Bliinx aggregates all business
interactions into one timeline
in Office 365
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Why Businesses love us
Company-wide relationship insights
available to everyone
a Who do we know at ____?
a Who interacted with ____ recently?
a ____ is a decision maker!
a You should follow-up with people in project ____
Follow teams
interactions on
projects, clients,
partners.

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Business Relationships
Opportunity
North America
Source: Zoominfo 2020 - NAICS 2019
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Enterprise
~ 500 employees
SMB
~ 20 employees
1M Businesses
using Office 365
$80B /year
$36B /year
+
$9B /year
$4B /year
+
Initial Market Focus
Professional
& Financial
services
$1.8B /year

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Competitive
Landscape
r Limited Data Sources
r Depend on CRM
r Poor UX
aIntegrated in Workflow
aEasy to Use
aBetter Insights
aCollaboration in Teams
r For Sales Only
r Complex
r Lack of Integration
r No Collaboration
r Security
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Customer Acquisition
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Direct Sales
a20% trial rate
Bottom-up
In validation/testing
Channel partners
aClients
$200 CAC
$4,000 avg ARR
$40 CAC
$120 avg ARR

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$
/user/month
Business Model
Direct sales with
license purchases
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Freemium with
paywall

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Founders
Team
Advisors
Stephane - CMO
- 15 years in advertising
/ Art Director
- 3 years helping tech firms
with branding & UI/UX
Nathan - CTO
- Former Ubisoft
& Google engineer
- Built & Sold 3D development
project in 2016
Fred - CEO
- Leader in EQ, RQ and
Business Dev
- Founded @WeeSound
WeeSound
Gabriel Sundaram
COO, and Head of Growth at bus.com.
Ian Jeffrey
CEO of Breathe Life and founder
at Password Box (Acquired by Intel)
Armando Biondi
Head of growth at MailUp Group
and founder of AdEspresso
(Acquired by Hootsuite)
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Our Investors
Armando Biondi
Head of growth at MailUp Group
and founder of AdEspresso
(Acquired by Hootsuite)
Anthony Rjeily
Digital Innovation Partner, EY
Management consulting firm
& Bliinx’s client
500 startups
San Francisco
Panache Ventures
Most active Seed fund in Canada
Rémy Thérrien
Founder and Chairman, Croesus
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13. Confidential
Q2 2020
Q1 2020
Pre-Seed
Proof of concept
10 betas
confirmed
50% DAU
500k in pipeline
created
Predictable
acquisition startegy
First revenue
generated
2 enterprise
clients
300+ customer
interviews
$500,000+
in ARR
Pilot project with
enterprise client
20 paying clients
Q4 2021
Seed round
Timeline
Runway : 18 months
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14. Bliinx Inc, All Rights Reserved.
Frederic Melanson
fred@bliinx.ca
514-717-0627
Relationship Productivity
for Business Professionals
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