This document contains Amrutha Sreeramaraju's resume. She is currently working as a Business/Portfolio Analyst at Thomson Reuters and has experience as a Business Plan Developer. Her responsibilities include coordinating and analyzing portfolio data from multiple sources to ensure data integrity. She has an MBA in Finance and IT from Leeds Metropolitan University and a B.Tech in IT. Her technical skills include Java, C/C++, SQL, and data warehousing. She led a project to develop an effective business plan for a new signage startup called Signshaper that included market research and business modeling.

1. AMRUTHA SREERAMARAJU
Email ID: s.amrutharaju@gmail.com
Contact No.: +91-8867678041
Career Objective:
Management and Technology graduate seeking a position in the global arena with continuous development of
professional skills and an ability to work as a key player in challenging and creative environment
Experience Summary:
 Currently working as Business/Portfolio Analyst in Thomson Reuters from past Three years.
 Six months experience at Diago, UK as a Business Plan Developer for their new business Signshaper.
Job Description:
As part of the Portfolio Integration group in San Francisco, I am responsible for coordinating, analyzing, and
facilitating the processing of all post-production data from multiple data sources, including custodian banks and
accounting platforms. This will include the loading and processing of portfolio security data and analyzing portfolios
for data integrity, and coordinating the delivery of portfolio analytic data.
Essential Day-to-Day Responsibilities:
 Monitoring client data arriving from all sources ensuring all data is available in a timely manner to be viewed on
front-end applications.
 Evaluating and processing portfolio security data.
 Master tools to analyze and dissect portfolio data.
 Leverage tools and vendor contacts to resolve daily client portfolio reconciliation issues and general client
content queries.
 Establish/Document operational efficiencies in Portfolio Integration workflow.
 Work collaboratively with developers and Product leads to ensure necessary enhancements are being conveyed
and developed.
 Currently handling migration projects for Eikon Testing, Alpha testing and Beta testing.
Academic Profile:
 Merit in MBA (Finance and IT) from Leeds Metropolitan University, UK.
 B.tech (Information Technology) from Sree Vidyanikethan Engineering College affiliated to JNTU
University.
Technical Skills:
Languages : C, C++, CORE JAVA
Data base : DBMS, DWDM, SQL
Project Details:
Project: Effective Business plan for Signshaper( Diago)
Role: Project Leader
Description:
Diago is a rapidly growing product design and development business. The business is working on a new proposition
that could greatly benefit from a market research and business modeling project. It's a web-based custom
manufacturing start-up that would be both a disruptive and sustaining innovation.

2. Signshaper.com is an online sign artwork analysis, quotation and manufacturing technology. They are looking for the
best ways to develop a business to exploit this technology. Signshaper.com is to the signage world, what
photobox.com is to the photograph printing world.
The business would like to evaluate the new web based tool that has been developed and test it with a cross section of
customers that are expected to use it to suggest any improvements that can be made to its operation.
The business would like to create, analyze, evaluate and select one or more business models to best exploit the
technology. We have done research and developed a business plan model with respect to each model’s investment
requirements, cash flow, growth, marketing, and sales potential.
From the research done for the project, the following are the suggested solutions.
Solution 1: targeting on the local outlets, small-chain restaurants and common people till it establishes its own market
in the signage industry.
Solution 2: subcontracting with the existing signage companies for printing the signs to avoid excess investment of
machinery
Solution 3: promoting the website through social networking websites such as face book, twitter etc and also by using
SEO (Search Engine Optimization) tool to prioritize the website for the existing customers.
Responsibilities:
 Contributed major part in developing a Research Proposal.
 Distributed work among the team members effectively.
 Collected secondary data for research from journals and newspapers.
 Visited and Conducted interviews for the existing Signage companies.
 Refine the available technologies and finalized SPSS tool for data analysis.
 Continuously followed up team member’s work and managed effective timelines.
 Motivated team members for their maximum effort.
 Took the responsibility in preparing the final report.
 Formulated a Solution to the business plan for the future success of Sign shaper.
Personal Information:
Passport No : H4555900
Date of Birth : 2nd
June 1988
Nationality : Indian
Hobbies : Reading Books, Listening Music, Cooking.
Languages Known : English, Hindi, Kannada and Telugu.
Declaration:
I hereby declare that the information furnished above is true and correct to the best of my knowledge.
Date : 1-27-2016
Place : Bangalore, India (Amrutha S)