"Will It Blend?": an early social media success case study
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The document discusses the social media success of BlendTec, a blender manufacturer known for its "Will it Blend?" YouTube videos. It outlines how BlendTec's consistent YouTube video uploads since 2006 engaged audiences and led to a 700% increase in blender sales. The key factors to BlendTec's success included video content showcasing their product, engagement across social media channels, and producing videos that surprised and delighted viewers.
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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- 1. WILL IT BLEND? an early social media success case study OpenCoffeeClub: The social media Jazz Club Mine Akman - Delightwave Kuala Lumpur, Malaysia April 17th 2012
- 2. Overview History Getting it right? Statistics "Will it blend?" Applied to your Startup BlendTec Social Media channels Q&A Fallout from the YouTube videos
- 3. About BlendTec Small commercial and home blender manufacturer Started in 1975 by Tom Dickson in Utah Was doing testing "Will it blend?"-style long before YouTube Currently active in 90+ countries
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- 7. Fallout From The YouTube Videos 2006 - 2008: 700% increase in total blender sales 50K+ USD revenue from YouTube ads (2006 - 2008) 2012: new manufacturing plant: 59% larger 6 years of increasing brand awareness A viral phenomenon
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