YouTube is a dominant platform for online video and searching for information. It receives over 3 billion searches and 100 hours of new videos per month. 6 billion hours of video are watched each month on YouTube, with 25% of views coming from mobile devices. The document discusses how companies can use YouTube to improve SEO, increase brand awareness through video content, and get more popular on social media by sharing videos. It provides an example of how Blendtec has successfully used demonstration videos on YouTube for years to promote their blenders. Overall the document advocates that companies fully embrace digital marketing and social media by creating and sharing engaging video content on YouTube.