SlideShare a Scribd company logo
YouTube is transforming the way we search
for information on the Web
More than 3 billion searches per month
1 out of 2 Internet users is on YouTube
100 hours of videos are uploaded every
minute
Reaches more US 18-34 than any cable
network
6 billion hours of video are viewed every
month
25% of views are on mobile devices
Improve SEO
› YouTube is the second largest search engine
› Videos are 53 times more likely to get first page SERP
Increase Brand Awareness
› Average YouTube user visits the site 14 times per month
› Millions of videos are faved each day
› YouTube is the new encyclopedia; helping people solve
problems is a great way to promote your brand
Get popular on Social media
› 700+ videos are shared every minute
The
greatest
product
demonstrati
on ever!
You want a
strong
blender: this
is it!
For the past 7 years, Blendtec has proven than it will
blend anything, from an iPad, the new iPhone, Nike
shoes to Justin Bieber cds. As long as I have been
doing presentations on social media and YouTube, I
have used Blendtec as a benchmark.
Embracing
digital
marketing
Video
replies to
inquiries –
keeping fans
engagedThe Old Spice campaign changed marketing. It
proved that digital marketing works when you fully
embrace it. Social media marketing at it’s best.
Keeping fans
engaged with
great content
You have a
gmail
account?
Then get on
YouTube and
Google+
This is new.
You can
have access
to detailed
analytics on
your videos.
Title
Description
Keywords
are most
important
when it
comes to
having a
findable
video SHAR
E
Create amazing content about your brand
and share
Thank you for your time
Sophie Massé
Sophie.masse@comf5.com

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