1. Jinco
Whilst navigating throughout the
presentation, just click the book in the
bottom right corner to come back to this
hyperlink screen.
OUR APP
PROBLEMS YOU MAY HAVE
CORE QUESTION
KEY INSIGHTS
ELEVATOR PITCH
USERS
OUR COMPETITOR
USER STORIES
MVP FLOW
WIREFRAME 1
WIREFRAME 2
WIREFRAME 3
DATA AND TECHNICAL
FEASIBILITY
CONTENT
OUR BUSINESS MODEL
MARKETING STRATEGIES
EXTRAS
PROTOTYPE
2. Our app is aimed at everyone above the age of five, this would only be suitable when we
have a range of genres. It’s for anybody who would like to read more; as it has obvious
academic benefits. Our app can be used whenever it is needed, due to the fact we
intend it to be fast loading. It can be used anywhere with internet access and it is useful
because the total percent of U.S. high school graduates who will never read a book after
high school is a shocking 33%. We intend to reintroduce reading into society in a fun
hence original way.
In a survey of people that don’t consider reading a regular habit, 75% of the
candidates blamed that on the lack of time they find in their modern lives to
read. Our app would defeat this due to the fact it can be used on the go, for very
little expense and is obviously transportable on phones or tablets.
Our app
3. As a user I want an app that can keep me occupied, so that I’m not bored but my parents
approve of how I’m spending my time
I wish for the app to be relatively cheap because my parents like me to understand how to
control money.
Free apps tend to be inappropriate or have complex terms and conditions
that are so multifarious, users don’t understand what they are agreeing to
and hence spend large amounts of money without parents permission. Our
app would most likely have a parental lock and simple terms and conditions
therefore people would trust our app, increasing sales hence revenue.
Problems people Encounter
4. How can I read more without the costs of buying a tedious book?
The core question
5. People who have trouble reading currently don’t read at all but this
solution does not work because of the benefits of reading for literature
and language. Did you know the total percentage of U.S. adults who are
unable to read an 8th grade level book is an appalling 50%. Our key
insight is that people need stories they can create/share socially/laugh
at, to help them overcome their problem
Our key Insights
6. Text adventures elevator pitch
My team, Jinco , is developing a mobile app to help people over 5 years
of age who don’t read to become more literate with our app for the
reason that our app will keep readers interested with updates, users
that can have an input into the content and many genres.
7. Users want- quick to access for when they want their spirits lifted,
fast. Makes them laugh out loud, stories they can share with
colleagues/ friends. Not inappropriate so younger children can also
freely use it.
Potential Users
8. The forgotten Nightmare doesn’t have a
range of genres unlike our app, it is merely
horror which is not suitable for everyone.
This is one of the top apps on the app
store, so if we better it, our app will be a
success. The comments below also
mention it being slow- as previously
mentioned ours will be fast flowing.
Our key Competitor
9. “As a teacher, I want an app to recommend to parents so that kids read
more often than not”
As a student, I want a good story to immerse into so that all my troubles
are forgotten whilst I’m reading.
Core feature
Our app’s core feature is “follow on” stories, you click an option and the
story carries on.
10.
11. Categories to
choose genres of
stories.
Where the account
user can submit
there own stories.
If stuck, this button shows
most problems which
could occur; FAQ; terms
and conditions.
Account lets you sign in
and out; alter your
account settings and
proceed to the forum.
Settings to alter
sounds, brightness,
etc.
12. Options to direct
the story different
ways.
Title of the story
will be placed here.
The story.
Two arrows to navigate pages
to go back and forward (e.g. to
go back to change options)
13. By submitting, you either
proceed or messages pop up
which either states fields are
incomplete or if details aren’t
accurate.
Create your
username and
password
Enter some basic information
(e.g. email, age, gender)
Either upload or
take a picture for
your profile. An
anonymous picture
is optional.
14. Data
Personal information of potential customers in order to allow
connectivity to social media (this data will be provided by customers) .
Due to this, we’ll have a privacy policy (this data will be provided by
Jinco). We will also need the actual stories however we won’t copyright
them (this data will be provided partly by Jinco, but mainly from trusted
users).
Technical feasibility
Our app is stripped down to the basics; therefore we can exceed
in that particular area without making it too complicated. The
wireframes are relatively simple to conquer, being done on the internet
( a web app template) and we have found an online source that will
provide the wireframes for the stories.
15. Content
The content of our app shall include: the privacy policy
(designed by team members of Jinco) and different screens,
Including menu, an account log in page and stories. The stories
shall begin once the chosen adventure is clicked, then the user
shall read through each part of the story and pick what the
character will do next. This is followed by another part of the
story etc. etc. until the user completes their story. All of this is
also designed by team members of Jinco. These features will be
easy to acquire due to the fact we are not using any
copyrighted material ;or any material from another source
other than our brains.
16. The business model we have chosen makes our app free to install at
first, but then to gain access to other content (stories), a fee must be
paid . Two stories from each genre will be free at first, this is so the
user can try our app, hence if they want, they can pay £0.69 to unlock
all of the stories in each genre.
17. 1. Social media, we shall create a page on Facebook
and a Twitter account which will inform followers
when a new story is available ( this is completely
free, yet our best marketing strategy- when users
share their stories etc, everybody who sees that
will acknowledge it and hence become aware of
our app)
2. Possibly sponsors from YouTubers (this is
dependant on price, it’s a weak strategy because
the little money we can put into this app will not
get us far)
3. Posters in local, community areas such as churches,
shops, leisure centers and parks ( a wide range of
people will be able to experience the app, and
allow others to be informed)
18. App Design Mock-upWe talked to an expert , namely, Tom Canon. He gave us critical
feedback which we took into serious consideration and hence
altered our plans. Advice he gave us consisted of: integrating social
media (sharing good stories on Facebook, Twitter etc.), making less
work for ourselves ( gaining trusted users and allowing them to add
the stories/updates therefore we don’t need to spend an excess of
time on updating the app).
We talked to potential users and they wished for cheap apps,
which we can provide with appropriate content which was also a
key feature.
19. PROTOTYPE
• We have developed a pre-alpha version of our app, showing off the core
functions of our app in an unrefined but functional way. We are working on
including a download link for the files that are required to run our app. It will be
a web based app at first, and an initial download will be required to install the
style sheet and html files, however, we believe that this download wont be too
big and is highly unlikely to be in excess of 100mb.
Editor's Notes
What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
To introduce the judges to your team and the product, include your final min elevator pitch here.Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
