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UX on the big screen - MobX Conference 2016

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Slides to my presentation at the MobX Conference 2016 about UX on TV and signage screens and why mobile is a very important topic here as well.

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UX on the big screen - MobX Conference 2016

  1. 1. UX on the big Screen Thorsten Jonas | Head of Concept CELLULAR | @dolbydigger
  2. 2. Thorsten Jonas Head of Concept CELLULAR - @dolbydigger
  3. 3. Thorsten Jonas Head of Concept CELLULAR - @dolbydigger
  4. 4. Stuff we do at CELLULAR Sunrise ZDF TUI Cruises TV Spielfilm
  5. 5. Why UX on TV?
  6. 6. 460 Mio. Connected TV-Devices
  7. 7. In 2019: 80% of Internet-Traffic is Video
  8. 8. 9 1 out of 8 US citizens 
 own an 4K TV today!
  9. 9. Smart TV Functionality reaches „the masses“
  10. 10. „Hey, did you know? By pushing the Red Button, you can watch all the parallel olympic sports live as well.“
  11. 11. People might watch less „classic“ TV
  12. 12. But the TV will be used more than ever.
  13. 13. Thesis In the future, the TV will be always on.
  14. 14. In addition big screens become usual out of home as well
  15. 15. In fact, big interactive screens are everywhere.
  16. 16. The 5 Dimensions of UX on TV
  17. 17. #1 Ease of Use
  18. 18. Thesis A TV screen is a totally different thing
  19. 19. My Grandma
  20. 20. My Grandma The last technical device she was able to handle was her TV.
  21. 21. Using the (classic) TV is super easy and almost the same for the past 40 years.
  22. 22. Using the (classic) TV is super easy and almost the same for the past 40 years. Even my grandma knew how to use it up to a very high age!
  23. 23. Recommendation An App on TV should be as easy to use as the TV itself
  24. 24. #2 Platform
  25. 25. Learning Performance of todays „Smart TVs“ is a killing joke
  26. 26. But The Smart TV is the most widely spread TV device
  27. 27. „Hey, did you know? By pushing the Red Button, you can watch all the parallel olympic sports live as well.“
  28. 28. Recommendation Do not forget Smart TV! But make performance your first principle.
  29. 29. Thesis Set-Top Boxes UI principles could differ significantly
  30. 30. ZDF App - Apple TV ZDF App - Amazon Fire TV
  31. 31. Recommendation Stick to platform guidelines
  32. 32. Stick to platform guidelines Side effect: You get featured
  33. 33. Learning Signage Screens are a whole new thing I mean really!
  34. 34. #3 Distance
  35. 35. Thesis Distance of usage to the screen varies dramatically
  36. 36. Average Distance to a TV screen: 2-4m
  37. 37. Average Distance to an interactive signage screen: 0,3m
  38. 38. Average Distance to a TV screen: 2-4m
  39. 39. Field of view is the whole screen
  40. 40. Learning Give the content room. Reduce. And once you are done, reduce again.
  41. 41. Hyper - Apple TV MLB App - Apple TV
  42. 42. Learning Create a cinematic experience
  43. 43. ZDF - Apple TV NASA - Apple TV
  44. 44. Average Distance to an interactive signage screen: 0,3m
  45. 45. Average Distance while interacting with a digital signage screen: 30cm
  46. 46. Average Distance when taking notice of a digital signage screen: 2-4m
  47. 47. Average Distance while interacting with a digital signage screen: 30cm
  48. 48. Average Distance while consuming on a digital signage screen: 100cm
  49. 49. Notice Interact Consume How to handle this?
  50. 50. 1. Make one out of these two Notice Interact Consume
  51. 51. 1. Make one out of these two Notice Interact & Consume
  52. 52. Reduce the important content to the field of view
  53. 53. Field of view
  54. 54. 2. Create special „notice“-mode Notice Interact & Consume
  55. 55. Make use of the full screen
  56. 56. Field of view
  57. 57. Trigger usage with moving elements
  58. 58. #4 Input Method
  59. 59. Learning Input methods for TV screens compare like chalk to cheese
  60. 60. Input Method: 4-Way Remote
  61. 61. Learning 4-Way Remote People need to see where they are on screen
  62. 62. Question Where is the focus?
  63. 63. Homescreen - Samsung
  64. 64. ZDF App - Apple TV
  65. 65. Recommendation Make focus obvious
  66. 66. Recommendation Use focus as value
  67. 67. Learning 4-Way Remote The remote does not support „diagonal“ directions
  68. 68. Recommendation 4-Way Remote Avoid diagonal navigation
  69. 69. Homescreen - Fire TV
  70. 70. Recommendation 4-Way Remote Arrange content 1-dimensional
  71. 71. #2 Input Method: Touch Remote
  72. 72. Learning Touch Remote Touch remote is nice, but also hard to use sometimes
  73. 73. Recommendation Touch Remote Make the user feel the interface
  74. 74. ZDF App - Apple TV
  75. 75. #2 Input Method: Touch Screen
  76. 76. Learning Touch Screen Height is a totally new issue
  77. 77. She is on her Tip-toes already!
  78. 78. Recommendation Touch Screen Make sure all interactive elements are in reach
  79. 79. Learning Touch Screen Everything is touched
  80. 80. Recommendation Touch Screen Be Super-Chrystal-Clear about what is touchable
  81. 81. #2 Input Method: Voice
  82. 82. 62 seconds! And the job is not done yet…
  83. 83. 62 seconds! But I am angry!
  84. 84. Learning Data Input on TV is horrible
  85. 85. #5 Mobile
  86. 86. Thesis Remote Control Apps suck
  87. 87. No haptic Feedback!
  88. 88. Thesis But Content Discovery on mobile rules
  89. 89. Learning Mobile is the perfect complement to the TV remote
  90. 90. Recommendation Connect your Mobile and TV Apps
  91. 91. Recommendation A Mobile and TV App of the same service should to be connected always
  92. 92. Prediction And this is just the beginning
  93. 93. You are in TV Mode close
  94. 94. You are in TV Mode close
  95. 95. Learning Mobile is the perfect complement to the TV remote
  96. 96. Learning Mobile is the perfect complement to TV Apps
  97. 97. UX on TV starts on the Mobile Device
  98. 98. Thank you. Thorsten Jonas | Head of Concept CELLULAR | @dolbydigger

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