Barry Walker founded BlackChilli, a PR firm that aims to provide transparent, flexible, and effective PR services. BlackChilli works to build credibility and showcase successes for businesses to help them secure funding and withstand investment audits. BlackChilli's approach strips away unnecessary costs and complexity, focusing on delivering results on time and on budget. Barry has over 25 years of PR experience and aims to provide honest assessments to help businesses thrive.
Mount Pleasant Business Association Lunch and Learn : March 22, 2016John Park
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Inbound marketing & Lead Generation - Kalyan ChandraKalyan Chandra
Kalyan Chandra explains how business orgs can leverage Inbound marketing for lead generation.
alyan Chandra is a Hyderabad based Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology & Transformation, Marketing Research & Strategy, Online Advertising & Promotions. He is also a consultant faculty for Annapurna International Film School.
Http://www.kalyanchandra.com
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Mount Pleasant Business Association Lunch and Learn : March 22, 2016John Park
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
The deck from the first Mount Pleasant Business Association Lunch and Learn Session : "Growing your Business (Part 1): Strategic Marketing and PR for Small Businesses"
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Inbound marketing & Lead Generation - Kalyan ChandraKalyan Chandra
Kalyan Chandra explains how business orgs can leverage Inbound marketing for lead generation.
alyan Chandra is a Hyderabad based Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology & Transformation, Marketing Research & Strategy, Online Advertising & Promotions. He is also a consultant faculty for Annapurna International Film School.
Http://www.kalyanchandra.com
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Trust fuels the relationships with clients, employees, investors, or others. Being authentic about your brand is vital to earning that trust. Learn how to become more authentic about your brand to attract, captivate, and motivate the people essential to your success.
There's no company exactly like yours.
There's nothing like PowerBranding.
PowerBranding is strategic and creative. It goes further — from name, logo, and tagline....to powerful product development, web content and visual impact. Does your business deserve anything less?
Find out more.
Brand Consultant, Branding Consultant, Brand Strategy, Brand Consultancy, Brand Development, Brand Identity, Branding, Atlanta, International,
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Judging creative idea guide, this material will help the marketer especially those who work on advertising or brand to be able to formulate rational and structured thinking of judging creative idea
Trust fuels the relationships with clients, employees, investors, or others. Being authentic about your brand is vital to earning that trust. Learn how to become more authentic about your brand to attract, captivate, and motivate the people essential to your success.
There's no company exactly like yours.
There's nothing like PowerBranding.
PowerBranding is strategic and creative. It goes further — from name, logo, and tagline....to powerful product development, web content and visual impact. Does your business deserve anything less?
Find out more.
Brand Consultant, Branding Consultant, Brand Strategy, Brand Consultancy, Brand Development, Brand Identity, Branding, Atlanta, International,
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
What SMBs are Neglecting: Experts Weigh In
The demands on small business owners and management can be overwhelming. There is so much to do and only so many hours in the day. From tracking sales, to marketing, to maintaining client relationships, managing staff, and about a million other tasks — something is almost always being neglected.
To help sort through it all, we’ve reached out to a panel of small business and sales experts and asked them all a single question: “What is one thing that many SMBs are neglecting and shouldn’t be? “
Brand identity breakthrough: How to Craft Your Company's Unique Story to Make...Gregory V. Diehl
Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd?
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
• Learn how to build a unique selling proposition for your product
• Learn the best methods for how to sell a product to customers, no matter what you offer.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
11 Content Marketing Gems from Content Jam SpeakersLightspan Digital
11 of #contentjam's speakers share nuggets of wisdom and give a sneak-peek into their presentations. Because... content!
Content Jam is a one-day content marketing conference on October 2, 2014. Experts in content strategy and creation, SEO, analytics, promotion, conversion, and measurement will share their smartest tools and techniques. You’ll learn how to create, manage, promote, share, and measure your content marketing efforts.
Please call me at 562.234.8764 - I am a proven commodity. A steady, honest, hard working producer. I am a team player and excel in numerous skill sets.
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
In order to shed light on the entrepreneurs’ inspiring approaches, Insights Success has curated a list of "The 30 Most Inspiring Entrepreneurs of 2019", who are revolutionizing the business concepts and consumer standards.
Strategies for Identifying and Assessing Talent for the Staffing Industry by ...Engage
Jay Brunetti has been in the business of finding and placing professionals at staffing agencies for years. In this session, Jay will discuss strategies and an action plan to find exceptional staffing talent despite a tight labor market.
Strategies for Identifying and Assessing Talent for the Staffing Industry by ...
Blackchilli Profile Layout 1
1. Fresh Thinking
A different view from the world of
Corporate & Investor Relations
Business & Personal Profile
Barry Walker from BlackChilli
2. Blackchilli Profile . 2012
Using PR to Create a Growth
Strategy for Your Business
Does the sustainable growth of your business rely upon initial
or ongoing funding? If so, your Corporate Communications or
Investor Relations strategy is paramount. In simple terms,
you need a highly focused and strategic PR strategy.
At all stages of the growth and funding cycle, investors will want to conduct “Due Diligence”,
taking a magnifying glass approach to the business, scrutinising finances, testing intellectual
property, measuring the success of the business whilst above all gaining insight into the
impression the business creates. To stand up to this process, it is paramount that the business
projects a credible and reputable company persona, with solid foundations and a good historic
profile that exudes confidence and reflects rapid growth as well as robust achievement.
If you are preparing for initial, or next round, funding then BlackChilli could be working with
you to add value to your high growth plan, firmly anchoring your credibility, showcasing your
successes, letting the numbers speak for themselves and creatively harnessing positive
newsworthy events to build the impression of an investment worthy business.
An injection of good PR will help a business to withstand an investment audit, clarify its
direction, strategise its future and help that business to achieve its aims.
3. Blackchilli Profile . 2012
About BlackChilli
According to Collins Dictionary and Thesaurus, Public Relations is
defined as: “The practice of creating, promoting, or maintaining
goodwill and a favourable image among the public towards an
institution, a public body or an individual whilst managing the
relationship between an organisation and its public.”
Many Public Relations practitioners would do well to ponder this definition, as the industry is
much misunderstood and maligned, suffering from a poor public image and continuing bad press.
At BlackChilli, we do things a little differently. We have stripped down the whole PR methodology
to its barest and purest components. No mystery, no unnecessary charges, just pure honesty and
total commitment from a team that thinks ‘outside’ the box. We are seasoned PR practitioners as
well as marketers; we are professional and responsible and we deliver what the client wants as
well as what the client does not yet know that he needs.
Our service is transparent, flexible, highly effective, totally rational and predictably reliable, never
over promising, but always over delivering. We don’t do lunch. We don't do "fluffy" meetings. We
don't flap and cluck like demented hens. We don't travel first class and bill the client. What do we
do? We get the job done, on time and on budget, with no extras or hidden costs, to meet your
objectives, devoid of unnecessary frills and frippery.
BlackChilli works with businesses of all sizes. Some are established sector leaders, others
operate internationally, and then there are those that have only recently started on their
commercial journey. BlackChilli is not industry specific. We work across the technology, B2B,
consumer and new media sectors, in a variety of vertical markets, but only representing one
business from any particular sector of the market at any one time. By doing this, we believe we
have the full focus of the media when dealing with our customers' accounts and would never be
in a position to promote their competitors.
4. Blackchilli Profile . 2012
About Barry Walker
Barry Walker is the founder and Senior Account Director of BlackChilli. Barry has worked in the
PR industry for over 25 years and is a Member of the Chartered Institute of Public Relations
(MCIPR). Barry is a visionary, business generator, networking king and would, according to his
peers 'turn up at the opening of an envelope!' Barry speaks his mind, is highly creative and is a
regular freelance contributor to a number of industry titles.
Whilst one client once summed Barry up by calling him Mr. Marmite, saying “You will either love
him or hate him, but you can't ignore him - he’s the Simon Cowell of the PR industry”, Barry is
keen to point out that whilst he has strong opinions, he will always give a truthful and sound
assessment of a situation that is not only honest but free from PR fluff.
Barry is a driven and giving professional. He thinks ‘out-of-the-box’ and his glass is always half
full. Barry wants to help businesses thrive and survive. He’s a thinker and a doer, he’s charis-
matic and modest (OK!!), certainly outspoken at times but he does listen. Barry is blunt yet kind
and will always say it ‘how it is’ and if you don’t want the truth, don’t ask. If you are looking for
an accurate assessment of a situation, Barry is the one to ask.
“If I was down to my last $, I would spend it on PR.”
Bill Gates, founder of Microsoft
5. Blackchilli Profile . 2012
What people say about
Barry Walker & BlackChilli
“I have known Barry since 2006 and worked with him directly for 2 years on a number
of projects: a consummate professional, he always delivers a result no matter how
complex and tight the time-frame. The ability of Barry to deliver rational yet creative
thinking ensures a lively and productive meeting, producing the most effective
PR I have ever seen.
I have heard it said of Barry that ‘he is a unique individual’ - it is true on so many levels,
he is somebody who is never short of an idea or solution to any given problem. In life,
you rarely meet somebody you count as a true friend, who you would trust with your
business, let alone your life. Barry, I am proud to say, is one of those special people,
impeccably honest and forthright yet great company to be with. I would have no
hesitation in recommending Barry to any individual or company.”
From Eddie Partridge FInstSMM
who first hired Barry as a PR Expert in 2006.
January 6, 2012.
6. Blackchilli Profile . 2012
“Barry is a master in his field. He is one of the most knowledgeable men I have had the
pleasure to speak with and our company has benefitted greatly from his expertise. His
business is unrivalled in providing out of the box thinking ideas and great, punchy
marketing and PR. He is also a wizard at working a room and speaking to everybody,
not just the big cheeses. Barry Walker, the person, is one of the most pleasant, polite
and funniest people you could wish to meet. A real gentleman and one of life's good
guys. I cannot recommend Barry and his team highly enough.”
From Joe Barbera
who hired Barry as a PR in 2009
December 16, 2011
“I first met Barry Walker some 8 years ago. It was at a networking event where he
made an interesting but telling statement that told me he understood what he needed
to do to get PR to work for his clients. He said "I know that I need to sell my clients.” I
have introduced Barry to a number of my clients and continue to do so but my
introduction is somewhat unorthodox - Barry is like Marmite, you either love him or
hate him but I’ve not known anyone to concede to the latter. This is because he is no
nonsense; he understands what is needed and importantly knows he must deliver.
In the ‘woolly’ world of PR you can be assured that Barry Walker and his team at
BlackChilli PR are very clear in what they deliver, the effect it can have on your
business and the strategy for delivering results. He also happens to be a great guy
to be with, ebullient, outgoing and fun but always sincere and honest in what he
does. If you’ve ever wondered what PR can do for your business, Barry Walker
is worth your time to find out.”
From Antonio Falco, Business Consultant
who has worked with Barry at BlackChilli
December 19, 2011