Black Mobile Solutions is a mobile agency specialized in creating and building mobile solutions. The document discusses the importance of context when targeting mobile audiences and optimizing campaigns. It provides a case study of a campaign for Incisive Media that recognized peak mobile traffic times for commuters. The campaign engaged this audience through a mobile website providing articles and a call to action, resulting in over 500 white paper downloads and exceeding engagement targets by 400%.

1. BLACK MOBILE SOLUTIONS
IS A SPECIALIST MOBILE AGENCY
OUR STRENGTH IS IN CREATING
AND BUILDING
MOBILE SOLUTIONS

2. Some of our clients

3. THE CONTEXT
THE CONTEXT IS IMPORTANT
CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE
OPTIMISE FOR YOUR TARGET CHANNEL

4. INCISIVE MEDIA CASE STUDY
CONTEXT
 RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 – 9AM AND 5.30 – 7PM.
 RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME
 ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE ‘SNACKERS’ OF
INFORMATION, TYPICALLY ON MOBILE DEVICES.
OBJECTIVE
 CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT
 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB)
DEVELOPED
 SMARTFACTS.MOBI – MOBILE INTERNET SITE PROVIDING
 GROWING NUMBER OF RELEVANT ARTICLES
 ABSTRACT OVERVIEW
 CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)

5. INCISIVE MEDIA CASE STUDY: RESULTS
400% OVER TARGET
OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER
500 DOWNLOADS
OVER 15000 IMPRESSIONS
49% 26% 14% 11%

6. MOBILE NUMBER
CAMPAIGN PARTICIPATION AND PUBLICATION
POLL ENTRIES
POLL RESPONSES ENTRY POINT
MOBILE, EMAIL, ONLINE, PRINT
EMAIL ADDRESS HANDSET INFORMATION
MOBILE WEB PAGES VIEWED
WHITE PAPERS REQUESTED
WHITE PAPERS DISTRIBUTED

7. THANK YOU Peter Bryant
Managing Director
Black Mobile Solutions
peter.bryant@blackmobilesolutions.com
Peter Bryant
peter.bryant@blackmobilesolutions.com
Managing Director
Black Mobile Solutions