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The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness

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The use of an IAB rising star creative by James Rainbow, Schroders, for IncisiveCreate

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Schroders & Incisive Create The use of an IAB Rising Star Creative James Rainbow Head of Marketing - UK March 2013 | For professional investors only. This material is not suitable for retail clients
The challenges Introduction  Publisher websites are running multiple advertisements on each page  Our advertising often appears on the same page as our competitors  It is difficult to get standout  it is difficult to present a full marketing message in a smaller ad unit The use of an IAB Rising Star Creative | March 2013 1
The solution The IAB Rising Star Portrait advertisement  Then only advertisement on the page – impact and standout  A large advertisement unit – room to really engage with readers  We are achieving a CTR of 0.6 to 0.7 – a great deal higher than an average advertisement unit The use of an IAB Rising Star Creative | March 2013 2

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The use of an IAB rising star creative by James Rainbow - Incisive Create Ad Effectiveness

  • 1. Schroders & Incisive Create The use of an IAB Rising Star Creative James Rainbow Head of Marketing - UK March 2013 | For professional investors only. This material is not suitable for retail clients
  • 2. The challenges Introduction  Publisher websites are running multiple advertisements on each page  Our advertising often appears on the same page as our competitors  It is difficult to get standout  it is difficult to present a full marketing message in a smaller ad unit The use of an IAB Rising Star Creative | March 2013 1
  • 3. The solution The IAB Rising Star Portrait advertisement  Then only advertisement on the page – impact and standout  A large advertisement unit – room to really engage with readers  We are achieving a CTR of 0.6 to 0.7 – a great deal higher than an average advertisement unit The use of an IAB Rising Star Creative | March 2013 2