This is a quick reference guide for Start Ups and businesses preparing their Business plan and grant applications

1. ●
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Executive Summary-Covering essentially the
whole plan in 3 pages
The Business/Company-” Business Description”
Vision/Mission-Yes they are different
The idea-What problems are you solving?
Pain Points Addressed
Market Potential/Scalable market
Market Size/TAM
Marketing Plan-How do you do it?Lower pricing is
not a differentiatior
Operational Plan-The Team
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2. Financial Plan-The reason for being
in business-$$$
● The Projection-The Dream
● Funding/Sources of Funds-2F,4F
● The Exit/The Promise
● Why the investor should invest/
Summary
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3. Essentials of Business Planning
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Differentiation is the key to your plan
when applying for grants
Scalability and Execution Team are vital
when pitching for VC funding.
Cash Flow Planning and Burn Out rate
is key for survival as a start up
entrepreneur and if you have ventured
into business after many years of
service
Cash flow is key for Bank Loans
Projections are key for corporates

4. Do I need a business plan?
Yes ! Succeed by Design rather than
by chance
● http://www.youtube.com/watch?
v=MCbLihzsbE8
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5. Some Tips!
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Google is good but do Yahoo and Bing search
as well
There are Information Databases at IE
Singapore, SIM and other Tertiary Libraries
which could be useful for advanced information
For Govt Grants- Advisable to complete all
sections of their templates. Be persistent and
yes ,you need to do the paperwork
Ideas Inc and Start up@ Singapore conduct lots
of workshops
You can use Business Plan Pro if you wish to
use a software tool