This document discusses the emergence of new distributed ecosystems and business models enabled by technologies like blockchain, IoT, and smart contracts. Key points: - Traditional centralized industries and infrastructures will be replaced by distributed ecosystems that blur lines and enable new types of collaboration. - Smart contracts will replace centralized business logic and allow for automated transactions and invoicing across ecosystems. - By 2025, these new ecosystems could generate over $50 trillion in revenue by facilitating services across industries like mobility, housing, supply chains, and more. - Successful ecosystems will be built on principles of openness, focusing on customer experience, selecting the right partners, and following where the data and value flows occur.

1. Oliver T. Bussmann
Ecosystems Without Borders
CEO & Founder
CordaCon Conference
London

2. Create Ecosystems without Borders
Key Messages
OPEN
ECOSYSTEMS
MOBILITY
ECOSYSTEMS
HOUSING
ECOSYSTEMS
SUPPLY
CHAIN
ECOSYSTEMS
NEW
BUSINESS
MODELSCREATE
NEW
ECOSYSTEMS
2

3. Source:Ernst&Young(2016)
Convergence of emerging technologies will change
market infrastructures and blur the lines
3

4. The central business logic is replaced by distributed
smart contracts
SMART
CONTRACT
Counter-
parties
Business
Logic
External
Sources
Schema
Ledger
Instance
4

5. New ecosystems to emerge in place of many traditional
industries with over $50 trillion in revenue by 2025
Ecosystem illustration, estimated total sales in 2025 in USD trillion
Source:McKinsey&Company(2017)
5

6. Standard Modelling Environment
Mobility
Services
Blockchain
Mobility: Mercedes-Benz Mobility Operating System (MOS)
Source:MobilityOperatingSystem|Mercedes|KIgroup|DeonDigitalAG
6

7. Smart Contracts
Utilities
Real Estate: Smart Contract based Ecosystems have the
potential to reduce complexity for customers
Banks Real Estate Agent Buyer/Tenant
Relocation
Services
Refurbishing Other
Telco
Alarms
Goods
Suppliers
IoT
Asset Manager
Property Content
7

8. Source:SmartContainers.ch(January2018)
Centralized
Database
Monitoring
Traditional
Invoicing
Autonomous
tracking of
Containers
Smart Contracts to
automate Invoicing in
Cryptocurrencies
B2B Ecosystem: Smart Containers in pharma & food
distribution
8

9. Marco Polo: Evolution of Trade Finance
Trade Finance Platform built on an interoperable business network powered by R3’s Corda
Ecosystem for
global
Trade Finance
Over 100 major partners
9

10. B2B: Beam - the future of retail
Creating a transparent value-driven relationship between customers and retailers
10

11. Business model change in new distributed ecosystems
Source:McKinsey&Company(2017)
• No aggregators
• Customer interface
for each network
player
• Resiliency
11

12. New Standard by aggregating supply in a collaborative
approach
Aggregation on demand level
Aggregation on service level via regulation
Aggregation/collaboration on supply level
Customers
SERVICE
A
SERVICE
B
SERVICE
C
Demand
Supply
12

13. Benefits for Distributed Ecosystem Players
• Direct interface to
customer
• Value creators
• Reduce negotiation power
of platform players
Products Brand
Attachments
• Ecosystem Platform as
thought leader
• Gain technology know –
how
• Attractiveness for top IT
talents
• Integrating offerings from
vast network
• Fast build up of large
ecosystem
• Part of a resilient network
Business
Models
13

14. How to set up a new ecosystem – Lessons learned
14
Building Blocks
Service
Focus
Tier 1
Partner
Selection
Service &
Workflow
Definition
Smart
Contract
Development
Business Case
Operating
Model
Follow the Data
Ecosystem Mindset
Build emotional ties to
customers
Change the partnership
paradigm

15. Contact Information
Oliver T. Bussmann
Bussmann Advisory AG
CEO & Founder
Email oliver@bussmannadvisory.com
Website www.bussmannadvisory.com
Mobile +41-79-710-5528
Twitter @obussmann
Office: Alpenstrasse 9, CH – 6300 Zug

16. ICO Advisory Strategic Advisory Associations
Leading ICO & Crypto Advisory Portfolio
S M A R T
C O N T A I N E R S
Financial
Services
Supply
ChainBiotechProtocolE-Commerce
SwitzerlandUSAUK

17. Financial Services Industry High Tech Industry
BanksUtilityPrivateEquity
ConsultingSoftwareHardware/Telco
Enterprise Client Portfolio