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Follow the Path: the PERSONA-AVATAR Journey
Example B2B - CONTENT & EMAIL MARKETING
BRAND
SEO
jpsolyom@ksbusdev.com
Selected Social Media
Platforms
Amplification
Social Media Marketing
Command Center
Search for Persona-Avatar
rich Cohort Sites
Engage in Two-Way
Conversation
And Tools for Promoting
CONTENT
Email Marketing
jpsolyom@ksbusdev.com jpsolyom@ksbusdev.com
CONTENT indexed
by Google
Quality CONTENT
Educational CONTENT is
mentioned in conversations &
also platform Advertising
• Educational Material
(White Papers, Guides)
• Register to get CONTENT
Influence with
“Did You Know?”
Inbound
M
arketing
Q
ualifies
Prospect
Sales Assigns Qualified
Prospect &
Entered
Into
Salesperson’s CRM
Questions?
EMAIL
ADDRESSES
MEETING
the
Cloud
Website
1
2
3
4
5
5
6
7
8
9
10
11
EDU-Canvas 02

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Biz speak 02 of 05 | persona avatar experience journey

  • 1. Follow the Path: the PERSONA-AVATAR Journey Example B2B - CONTENT & EMAIL MARKETING BRAND SEO jpsolyom@ksbusdev.com Selected Social Media Platforms Amplification Social Media Marketing Command Center Search for Persona-Avatar rich Cohort Sites Engage in Two-Way Conversation And Tools for Promoting CONTENT Email Marketing jpsolyom@ksbusdev.com jpsolyom@ksbusdev.com CONTENT indexed by Google Quality CONTENT Educational CONTENT is mentioned in conversations & also platform Advertising • Educational Material (White Papers, Guides) • Register to get CONTENT Influence with “Did You Know?” Inbound M arketing Q ualifies Prospect Sales Assigns Qualified Prospect & Entered Into Salesperson’s CRM Questions? EMAIL ADDRESSES MEETING the Cloud Website 1 2 3 4 5 5 6 7 8 9 10 11 EDU-Canvas 02