Biz speak 02 of 05 | persona avatar experience journey
1. Follow the Path: the PERSONA-AVATAR Journey
Example B2B - CONTENT & EMAIL MARKETING
BRAND
SEO
jpsolyom@ksbusdev.com
Selected Social Media
Platforms
Amplification
Social Media Marketing
Command Center
Search for Persona-Avatar
rich Cohort Sites
Engage in Two-Way
Conversation
And Tools for Promoting
CONTENT
Email Marketing
jpsolyom@ksbusdev.com jpsolyom@ksbusdev.com
CONTENT indexed
by Google
Quality CONTENT
Educational CONTENT is
mentioned in conversations &
also platform Advertising
• Educational Material
(White Papers, Guides)
• Register to get CONTENT
Influence with
“Did You Know?”
Inbound
M
arketing
Q
ualifies
Prospect
Sales Assigns Qualified
Prospect &
Entered
Into
Salesperson’s CRM
Questions?
EMAIL
ADDRESSES
MEETING
the
Cloud
Website
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EDU-Canvas 02