This document summarizes current social media trends in 2018. It reports statistics on the number of users on major platforms like Facebook, YouTube, and Instagram. Instagram saw dramatic growth over the past year, doubling its accounts to 1.1 million and becoming the new platform for influencers and stories. Ephemeral content, videos, live streaming, augmented reality, and chatbots are among the top digital trends. The biggest trend of 2018 is ephemeral stories on platforms like Instagram, Snapchat, and Facebook, which see heavy daily use. The document advises marketers to consider whether a trend is relevant to their target audience and if they have the resources before pursuing new strategies.

1. SOCIAL MEDIA
TRENDS 2018

2. Cristian Manafu
Journalist–8years[closed]
Blogger–12years
Event Planner –15years
Consultant–9years
SMS Camp Goer –8years

3. CURRENT STATE OF
SOCIAL MEDIA

4. Social Media May 2018
• Facebook–9,6milaccounts
• YouTube- 17.000users /8milviewers
• Instagram–1,1milioane accounts
• LinkedIn–2,4milioaneaccounts
• Blogging–95.00blogs/7.000active
• Twitter –380.000accounts/23.000active

5. 1. Google.ro
2. Facebook.com
3. Google.com
4. YouTube.com
5. Yahoo.com
6. Blogger.com
7. Wikipedia.com
8. WordPress.com
9. IMDb.com
10. Filelist.ro
11. GSP.ro
12. eMAG.ro
13. Twitter.com
14. OKazii.ro
1. Facebook
2. Google.ro
3. YouTube
4. Google.com
5. Yahoo.com
6. Wikipedia
7. WordPress.com
8. Filelist
9. eMAG.ro
10. vplay.ro
11. IMDb.com
12. OKazii.ro
13. NeoBux
14. Ziarul Gândul
1. Google.ro
2. Facebook
3. Google.com
4. YouTube
5. Yahoo.com
6. NeoBux
7. Wikipedia
8. Blogspot.ro
9. Bet365.com
10. Filelist
11. OLX.ro
12. Wordpress.com
13. Tocmai.ro
14. Imdb.com
2010
2012
2016
1. Google.ro
2. Facebook.com
3. Youtube.com
4. Google.com
5. Yahoo.com
6. Olx.ro
7. Wikipedia.org
8. Emag.ro
9. Onclickads.net
10. Filelist.ro
11. Amazon.com
12. Bongacams.com
13. Tasify.com
14. Wordpress.com
2014
1. Google.ro
2.Youtube.com
3. Google.com
4. Facebook.com
5. Yahoo.com
6. Vk.com
7. Wikipedia.org
8. Olx.ro
9. Emag.ro
10. Instagram.com
11. Filelist.ro
12. Bongacams.com
13. Reddit.com
14. Imdb.com
2018
Alexa Ranking

6. TOUSE
Social Media Platforms 2018
TOWATCH TOLOSE

7. Social Platform
of the Year

8. • 1,1millionaccounts(doubledinpastyear)
• 522.000activeusers
• BestplatformforStories
• HomeoftheNewWaveofInfluencers
• JustlaunchedIGTV

9. • Astandaloneappjustforvideos
• AlsopartofInstagramapp
• Seewhatyourfriendsshare
• Madeforverticalvideos
• Sharevideosupto60minutes

10. CURRENT DIGITAL
TRENDS

11. Trends
• InfluencerMarketing
• PaidAdvertising
• EphemeralContent
• Videos
• LiveStreaming
• AugmentedReality
• ArtificialIntelligence(AI)andChatbots
• SocialMessaging
• Podcasting

12. Social Media
Trend of the Year

13. • Partofthebiggestsocialplatforms:Snapchat,
Facebook,Instagram,Messenger,Whatsapp
• InstagramStoriesandWhatsAppStatushave
300Musers
• 1/3OfInstagramusersareusingInstagram
storieseveryday
• Over50%ofbusinessesonInstagrammadean
InstagramStory

14. HOW TO TAP INTO
THE NEW TRENDS

15. Reality Check(list)
• Doesyourtargetfitinthistrend?
• Doyouhaveenoughresourcestospare?
• Willthistrendbringreasonableresults?
• Doyouknowwhattomeasure?
• Willthistrendbringequitytoyourbrand?

16. CRISTIAN MANAFU
Mobile:0733.62.62.38
E-mail:cristian@manafu.ro