Social media is where students are, and increasingly where alumni and other important constituencies can be reached. Colleges and universities are increasingly incorporating social media into their communication and fundraising campaigns, according to a new survey from Huron Education and marketing and communications firm mStoner.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Improving your online presence - National Association of Youth DramaRoseanne Smith
A half day seminar aimed at youth theatre leaders in Ireland. The goal of the seminar was to give the leaders concrete tasks that they could undertake to improve their theatre's online presence.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
Introduction to Social Media Marketing for Business (presented at Birmingham ...Ann Stanley
This presentation is an Introduction to Social Media Marketing for small businesses and was presented by Ann Stanley at the Birmingham City University Business School (Oct 2014)
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
Improving your online presence - National Association of Youth DramaRoseanne Smith
A half day seminar aimed at youth theatre leaders in Ireland. The goal of the seminar was to give the leaders concrete tasks that they could undertake to improve their theatre's online presence.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Conference: EnglishUSA Professional Development Conference
Venue: Middlebury Institute of International Studies
Location: Monterey, CA
Date: Jan 19, 2017
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
This presentation talks about how social media can be be used to improve business and organizational performance. It also highlight Ghana's social media landscape and Facebook usage statistics.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
The current state of social media, the social media cycle as related to the fundraising cycle, and case studies of nonprofits successfully using social media to impact fundraising. Presented to AFP San Antonio Chapter June 19, 2014
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Healthcare leaders share insights at the fifth annual CEO Forum with a focus in three crucial areas: balancing risk and reward, building the foundation for population health and responding to the rise of consumerism.
WEBINAR: Performance Improvement for Children’s Hospitals – Key Steps in Deve...Huron Consulting Group
In a recent webinar hosted by the Children’s Hospital Association, Huron leaders describe strategies that enable children's hospitals to thrive in the new healthcare environment.
Webinar: Transforming Operational Throughput – The Journey Toward Value-Based...Huron Consulting Group
At the 2014 Children’s Hospital Association Annual Leadership Conference, Huron Healthcare and Texas Children’s Hospital (TCH) presented an educational session on the journey toward value-based care.
In the presentation, Huron Healthcare managing director, Larry Burnett, TCH Senior Vice President, Tabitha Rice, and TCH Assistant Vice President of nursing, Jackie Ward, shared valuable insights from their work together at TCH. Focusing on insights and results from TCH’s engagement with Huron Healthcare, the presentation includes:
• Opportunities and results at TCH in areas including care management, care progression, patient placement, and care variation.
• Keys to driving results, successful change, and integrated care delivery
• Steps for a sustainable approach
The University of Kansas, in an effort to find efficiencies and free up money to invest in academic programs, is undertaking 11 different change initiatives simultaneously. See a summary.
Students applying for an MBA are expecting the degree to lead to significant bumps in their incomes. The applicants valued the help of consultants in preparing their applications, but many had mixed feelings about the video interviews that many business schools have begun to use. The applicants also suggest that business schools adopt common processes for recommendations.
These were some of the findings from a survey by Huron Education’s Constituent Research Group for the Association of International Graduate Admissions Consultants.
Our presentation shares the best-in-class perspective that success is equal parts transformation and technology. We’ll also review our lessons learned during the upgrade and how we leveraged new features and functionality to eliminate 25+ customizations & simplified the procure-to-pay process
The Fully Funded PeopleSoft Project : Funding your ERP Project with Non-Labo...Huron Consulting Group
Funding your ERP Project with Supply Chain Transformation: Large systems projects are an opportunity to dramatically improve business processes, increase efficiency, and improve the end user experience. In today’s economic reality of tighter budgets and rising costs, some organizations are forced to put off systems projects. However, by simultaneously undertaking a supply chain transformation savings initiative that will reduce procurement and services costs and streamline processes throughout the organization, organizations can achieve the Fully Funded PeopleSoft Project.
Achieving Asset Optimization: A Strategic Approach To Aligning Assets With Mi...Huron Consulting Group
Huron Healthcare managing director Curt Whelan and Advisory Council member Jamie Orlikoff present new tools, processes, frameworks, and data points to enable healthcare executives to strategically align their assets to their mission and market needs. This resource, from the 2014 ACHE Congress on Healthcare Leadership, utilizes recent statistics and the presenters’ years of experience to advise on how to implement a strategic framework shift, leverage board support, and avoid asset rationalization in favor of asset optimization.
The webcast focuses on what Executives need to know as the Open Payments Program is fully implemented focusing on the broader implications of how to prepare for healthcare professional transparency.
Current Practice Alignment Strategies to Ensure Long Term SurvivalHuron Consulting Group
In this MGMA presentation, John Lutz explores the merits and drawbacks of various physician alignment models and provides insights into competencies needed in the new market.
Delivering on the Vision: Keys to Achieving Breakthrough Operational Performa...Huron Consulting Group
In this presentation, Daniel May, Huron Healthcare managing director, and Mark Mullarkey, Texas Children’s Hospital Senior Vice President, share: insights into tracking the initiative’s progress, strategies for engaging physicians, and real-world lessons learned from the initiative.
Over the last 18 months, leaders of the Huron Education Innovation solution have talked with some of the leading scholars and thinkers who are reinventing higher education. Among the guests have been Jason Lane, William Massy, Patti Peterson, and Philip Altbach. This piece ties together and summarizes the topics and emergent themes, including: an elite online-only university now in development, a virtual foreign-exchange program, and how globalization and technology challenge higher education business models while creating new opportunities.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
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3. Overview
• Fourth annual survey
• Sponsors: CASE, Huron Consulting, mStoner
• Method: survey mailed to 18,144 CASE members;
tweeted by Michael Stoner and other mStoner team
members
• 1,080 response (a 6% response rate)
Thursday, 18 April 2013
4. Demographics
National originNational origin
US/Canada 89%
International 11%
Institutional typeInstitutional type
Private 54%
Public 45%
(U.S. only) What type of institution do you work at?(U.S. only) What type of institution do you work at?
Doctoral/research university 32%
Baccalaureate (four-year) college 23%
Master’s college or university 17%
Independent elementary/secondary school 16%
Associate’s (two-year) college 4%
Other 8%
Which best describes your unit (immediate department or division?Which best describes your unit (immediate department or division?
Communications 45%
Alumni Relations 38%
Development (including Annual Fund) 36%
Marketing 26%
Advancement Services 22%
Enrollment/Admissions 4%
Other 10%
Thursday, 18 April 2013
5. Social media “traditions”
• Top goals: engage alumni, strengthen brand image.
• Most commonly used channels: Facebook, Twitter,
LinkedIn, and YouTube. But: year-over-year growth has
flattened, except for LinkedIn.
• Management diversity: social media is centralized at
some institutions & highly dispersed at others. This
diversity of management shows no sign of diminishing.
• Most (83%) departments handle their own social media
activities, usually with input from others.
• Comms/PR depts. most likely responsible for creating,
monitoring compliance with, & enforcing, institutional
SM policies (73%).
Thursday, 18 April 2013
6. What’s new in 2013
• SM is increasingly woven into campaigns,
particularly for alumni engagement and brand/
marketing campaigns.
• The majority of respondents say their institution
uses SM for fundraising & development, often to
update donors on institutional news, solicit annual
fund donations, and thank donors. Facebook
predominates.
• We use SM more commonly to connect with
current students & their parents, prospective
students & their parents, and faculty & staff.
Thursday, 18 April 2013
7. • Facebook still predominates, but the SM landscape
is diversifying, with channels such as Instagram and
Pinterest gaining share of voice.
• Use of Flickr and blogs declined, as did the use of an
institutional website that aggregates social content.
• More institutions are investing in SM as a
communication tool for higher education, as
evidenced by increasing average FTE in this area.
What’s new in 2013
Thursday, 18 April 2013
9. Audiences
2013
Growth or
shrinkage
Alumni 97% 2%
Current Students 89% 20%
Faculty and Staff 86% 20%
Friends and Supporters 82% 1%
Prospective Students 74% 18%
Donors 72% 2%
Parents of Current Students 67% 16%
Parents of Prospective Students 58% 13%
Media 51% -2%
Employers 42% 2%
High School Guidance Counselors 31% 8%
Government Organizations 25% 2%
Use of social media is growing quickly for outreach to
certain audiences but it’s flat for others
Thursday, 18 April 2013
11. Responding to options
• Many recommend a thoughtful approach about whether to adopt
new social media channels:
“Attempting to be everywhere by jumping on the latest platform without a clear
sense of purpose is wasted effort. This is a case where more is not better.”
• A sense of how the platform connects with your audiences is key:
“Research where your audience is, and survey where they want to see you! If no
one is on Google+, then it is a waste of time to add this to your efforts.”
“Targeting platform to audience—i.e. current students via Facebook, alumni via
LinkedIn and Twitter, integrating strategy and selecting what platforms make
sense and what platforms not to utilize, don't be on all platforms in small ways,
strategically select key platforms and focus resources on those few.”
Thursday, 18 April 2013
12. Responding to options
• Respondents also caution that new tools mean a need for more
dedicated human resources:
“Don't bite off more than you can chew. If you can't dedicate personnel to manage
the tool properly (e.g. answering @-replies on Twitter) then don't use the tool.”
• However, one quick action may be necessary when a new channel
appears:
“Across four of our platforms—Facebook, Twitter, YouTube and Pinterest—
someone else owned our name. Our lesson learned is squat on your name on all
platforms. Even if you don't plan to do anything with it, you should own your
name.”
But: “If you reserve it, you'd better be ready for followers. We signed up for [our
name] on Twitter to hold it and suddenly found ourselves with 1200 followers
without marketing our presence at all. We had to get a communication strategy
together, quickly.”
Thursday, 18 April 2013
13. For instance: Instagram
• Early institutional adopters of Instagram report good results:
“Students love our use of Instagram and love when we ‘regram’ their photos.”
“We had a very successful Instagram scavenger hunt as part of homecoming. Our goal
was 10 teams, but we had 22 teams of students and staff upload over 1500 photos to
Instagram and generate a huge buzz on campus. This was the first time we leaned heavily
on Instagram, and found that it was welcomed by the campus community as a new social
platform on which to engage.”
• Careful planning helps to capitalize on a new channel’s inherent buzz:
“When deploying a new platform/tool, think before you act. And pick your launch time
wisely. For example: we launched Instagram with the beginning of the school year. This
was a great time to garner followers as the first years began and people were in the ‘fresh
start’ mindset.”
• Respondents also note advantages in the way Instagram fits in with existing tools:
“Just try it! Last year, we launched our Instagram channel. To date, we have not
promoted it anywhere on our institutional website. It has only been promoted
organically via Twitter integration. However, our follower count has spiked and, more
importantly, it has become one of our most engaging channels with an average
engagement rate of more than 7% per post.”
Thursday, 18 April 2013
14. Website 90%
Email 88%
Social media 79%
Blogging 27%
SEO or search engine marketing 24%
Internal publications 68%
Direct print mail 54%
External publications (not your institution’s pubs) 22%
Outreach and marketing at events 59%
Radio 7%
TV 5%
Other 3%
Promotion & marketing
We use mostly online tools to promote your social
media initiatives, but also many offline ones.
Up 7%
from 2012
Up 4%
from 2012
Thursday, 18 April 2013
15. Social woven into campaigns
2013
2012 41
52
Roughly what percentage of your campaigns*
included social channels?
*campaign defined as “a focused effort to achieve goals using a variety of channels
appropriate to the results sought”
Thursday, 18 April 2013
17. Social use in fundraising
Does your institution use SM to raise
money?
20%
39%
41%
yes no unsure
Does your institution use SM for
stewardship or donor communication?
18%
47%
35%
yes no unsure
Thursday, 18 April 2013
18. Social use in fundraising
For which types of development and fundraising
activities does your institution use social media?
Keeping donors up to date on institution news 77%
Annual fund solicitations 58%
Thanking donors for their contributions 52%
Keeping donors up to date on campaign or
fundraising news
49%
Inviting donors to donor events 48%
Annual fund follow-up reminders 30%
Referring to or reminding about solicitations
received through non-social channels
25%
Capital campaign solicitations 14%
Other 6%
Thursday, 18 April 2013
19. Most successful channels
Most successful for
fundraising efforts
Most successful for your
unit's goals overall
Facebook 80% 90%
Twitter 34% 49%
YouTube 18% 22%
LinkedIn 15% 31%
Thursday, 18 April 2013
20. Funds raised are small ...
Approximately how much money did your institution
raise through social media channels in FY12?
Up to $10,000 67%
$10,001 – $50,000 21%
$50,001 – $100,000 6%
$100,001 or more 6%
Thursday, 18 April 2013
22. Donations are not primary
outcomes for social
How do you measure success for your SM activities?
Outcome Measures
Rated in top two
(quite a bit/
extensively)
Number of active “friends,” "likes" 73%
Volume of participation 57%
Number of “click-throughs” to your website 53%
Event participation 40%
Anecdotal success (or horror) stories 26%
Penetration measure of use among target audience 19%
Volume or proportion of complaints and negative
comments 12%
Donations 15%
Number of applications for admission 10%
Surveys of target audiences 9%
Thursday, 18 April 2013
23. Measuring ROI
“It is difficult to measure ‘return on investment’ from
the use of social media”
2010
2011
2012
2013 38
33
32
34
Thursday, 18 April 2013
24. The benefit of metrics
• Many of those who reported their social media initiatives have
not been successful noted that metrics were lacking.
• By contrast, those who report their social media use has been very
successful also say they have robust tracking mechanisms:
“We’ve created a weekly dashboard of target metrics for all of our social
platforms and our main websites that shows changes and topics that
resonated. This has greatly elevated awareness of our efforts among
university leadership.”
“We don’t think, we know. Calculations and reports are submitted monthly
on SoMe successes and returns, both subjective and objective. We’ve
boosted ticket sales to events, recruited students, and increased awareness
about many different things.”
Thursday, 18 April 2013
25. And of multiple metrics
• Respondents note that having a wide array of measures, beyond
number of followers or “likes,” is helpful to seeing the bigger
picture. In particular, achieving a true conversation can be hard
to measure:
“Due to the changing nature of technology and the preferences for its use, goals
for social media often feel like moving targets. What's important in terms of
metrics one day, may not be the case the following day. Ex. One of our department
goals is related to direct engagement with posts. We've seen actual typed
feedback fall away in favor of the one click ‘likes.’ Is direct engagement via typed
feedback becoming a thing of the past, or are there new methods/suggestions
(beyond open ended questions) that truly prompt dialogue?”
“When students start using your page for their own conversations ... you know
you've hit success!”
“In the last two years, social media has been overhauled from stagnant and
sporadic event promotion to planned content planning with plenty of time for
listening. It has really become a conversation—key for alumni relations.”
Thursday, 18 April 2013
27. Greater time investment
More work hours are being devoted to social media
than last year. But: the change in number of employees
working on social media was flat this year.
At the institution level:
• 34% have social media FTE between 0 and 1, up from 24%
last year.
• The proportion with 0 FTE is down to 5% from 9% last
year.
At the unit level:
• 62% have social media FTE between 0 and 1, up from 45%
last year.
• The proportion with 0 FTE is down to 7% from 17% last
year.
Thursday, 18 April 2013
28. Barriers to success persist
% who see this barrier in their unit “quite a bit” or “extensively 2013 2012
Staffing for day-to-day content management 55% 49%
Staffing for site development 44% 42%
Lack of relevant human resources in my unit 40% 37%
Slow pace of change 31% 22%
Expertise in how to implement it 25% 23%
Funding 26% 22%
Lack of IT resources 22% 20%
Lack of institutional clarity about who is responsible
for social media initiatives
22% 20%
Concerns about loss of control over content and tone
of postings by others
19% 17%
Lack of commitment by decision-makers 19% 17%
Thursday, 18 April 2013
29. Need for experienced staff
• Many believe that lack of staff devoted to social media hampers their
success and that they could improve with help from ... “Dedicated staff
person(s). Currently this responsibility is an add-on to current staff
positions and responsibilities . . . .”
• There are advantages to concentrating social media duties in fewer
staff people with greater expertise and sense of the big picture:
“I think we could do more to collaborate with other campus departments. In addition,
our small staff . . . does not allow for social media to be an explicit part of someone's job
description. If someone was able to focus on it day in day out, we would be pretty
amazing at it. As it stands now, we all collectively try to post when we can.”
“We do not have in-house expertise to help establish strategic initiatives or to ensure our
messages are consistent and aligned with other University messaging.”
“At our level (a college within a large university) we have been very successful because
we hired someone with solid social media experience who is in charge of all of our social
media outlets. This person has set clear goals and has integrated social media into the
majority of our campaigns.”
Thursday, 18 April 2013
30. Harmonizing, if not centralizing
• While the survey responses did not indicate that social media has become more
centralized in its institutional use, some think that it should be. They advise:
“Centralize efforts instead of individual development units/officers creating their own Facebook
pages and campaigns.”
“Do not allow unlimited numbers of entities on a social media channel (in our case Facebook) to
dilute your brand. External audiences need to be able to find the official institutional page quickly.”
• We also see suggestions of other ways to reduce fragmentation without making
social media usage highly centralized or top-down:
“We would like for more cross promotion throughout the university, from other areas/units than
our own, and also from the central administration. It would also be useful with closer teamwork
with other units in terms of promoting and/or creating relevant content.”
“We are a decentralized university and all 12 schools, as well as most of the 24 departments, all are
managing a social media strategy. We have done an outstanding job of centralizing an otherwise
decentralized voice. Our most effective tool has been using Facebook Groups as a vehicle for
driving messaging from all of the disparate groups, upward to the main university profile
managers. Every day, anyone within the university can post their top stories to the internal group
and have a very strong chance of having their story posted that day, or the next on the universities
main profiles.”
Thursday, 18 April 2013
31. Champion, expertise key to
success
2010
2011
2012
2013
80
72
61
63
52
“A champion is essential to the successful implementation of social
media in our institution”
“Expertise to help our social media efforts is readily available”
2010
2011
2012
2013 34
31
28
26
Thursday, 18 April 2013
37. Cheryl Slover-Linett and Michael Stoner
#SOCIALMEDIA
AND ADVANCEMENT:
INSIGHTS FROM
THREE YEARS OF DATA
White Paper, 2012: #SocialMedia & Advancement
mstnr.me/TpQPTv
Thursday, 18 April 2013