How we've grown the Social Media reach for CMG, Computer Measurement Group - my talk at the CMG2015 Performance and Capacity Conference

1. CMG on Social Media
By Anoush Najarian, MATLAB Performance at MathWorks
and CMG Board of Directors
#CMG2015

2. Social Media Strategy
CMG on Social Media Today
How are we growing our reach?
How can you get involved?
How are we growing CMG on Social Media?
What’s Next?
Agenda

3. Get involved with CMG on Social Media!
Use hashtags #cmg2015 and #cmgnews on Twitter and
Instagram
Retweet #cmgnews and #cmg2015 tweets!
Follow @cmgnews on Twitter
Friend us on Facebook and share our posts:
https://www.facebook.com/ComputerMeasurementGroup
Join the CMG LinkedIn Group and share:
https://www.linkedin.com/grp/home?gid=125056
Follow CMG leaders and friends on Twitter:
https://twitter.com/cmgnews/lists/perf-cap-experts

4. Download the Event Board App to follow
and navigate the CMG2015 conference!

5. Social Media Strategy
Why?
Reach performance and capacity stakeholders where they are
What?
Increase our reach
How?
Create and share content. Excite! Share our passion!
Have and promote own collaboration spaces
Engage! Crowdsource content from performance and
capacity stakeholders

6. CMG on Social Media - by the numbers
Followers: awesome growth on all channels in
the past year!
Twitter: 816 - up 180%
Facebook: 561 - up 18%
LinkedIn Group: 1882 up 28%
Meetup: 5 regions - Triangle CMG: 201 members
YouTube: 12 videos + 24 by CMG Australia
Playing with Instagram and Pinterest!

7. We developed and implemented a strategy to
help CMG HQ to post on social media ✔
CMG Board and friends have come up with
innovative uses for social media!✔
How are we growing CMG on Social Media?

8. Genchi Genbutsu 現地現物
Let’s go and see together!

9. CMG on Twitter

10. CMG on Twitter
@cmgnews
#cmgnews
#cmg2015
CMG India: #cmgindia
CMG Australia: @auscmg

11. CMG on Facebook
https://www.facebook.com/ComputerMeasurementGroup

12. CMG LinkedIn Group
CMG LinkedIn Group
CMG Headquarters account
Conference pages: CMG2014 and CMG2015

13. CMG on Meetup
Triangle Performance Engineering and Capacity Planning - 201 members,
Durham NC, 13 meetups, founded March 2015, organizer: Kyle Parr
CMG India, Pune Meetup - 59members, 2 meetups, Founded July 2014,
organizer: Santosh Kangane
CMG MSP Computer Measurement Group Minneapolis St Paul - 13 members,
2 meetups, Minneapolis, MN Founded September 2014, organizer: Tim Plas
CMG Australia - 154 members, Melbourne, Australia, Founded October 2013,
13 meetups, organizers: Marty Bolger, Michael Foster, Theo Adis
Southwest Computer Measurement Group SWCMG - 99 members, 4 meetups,
Coppel, TX, Founded March 2013, organizers: MP Welch, Jody Pudlowski,
Tom White
How to find Meetups

14. CMG on YouTube
https://www.youtube.com/channel/UCRTr596TwGgcth7xLf6GqMA (12 videos)
Also: CMG Australia channel! https://www.youtube.com/channel/UCb2Ft7t-
1igXDdNGshlVsGw (24 videos)

15. CMG on Instagram
https://instagram.com/computer_measurement_group (14 followers)

16. 10 Do’s and Don’ts on Social Media
What did we learn on:
●Twitter
●LinkedIn
●Facebook
●SlideShare
●Instagram
●Pinterest

17. Twitter Progress: Analytics
Tweet! #FF @adrianco
@apodelko @brendangregg
@DrQz @garyjlittle
@ibmperformance @jkowall
@lara_hogan @tameverts
@WKuketz @DrZeydy
@cmgnews
LinkedIn Post:
Tweeting on
Performance and
Scalability: 10 Dos
and Don'ts!
LinkedIn Post: 4
Courses on
Performance LinkedIn Post:
29 Meetups on
Performance

18. CMG President Rick Lebsack interviewed by
Practical Performance Analyst!

19. CMG Director Claire Cates authored 9
LinkedIn posts and is tweeting!

20. CMG Director Bryan Drake has been tweeting!

21. CMG Director Alex Podelko has been
tweeting and blogging!

22. Everything you do helps!
Dave Troxel and Michelle Cervantes have been posting on
social media with gusto!
CMG Director Amy Spellman’s webinar work has generated
fantastic content
MeasureIT driven by CMG Directors Bill Jouris and Richard
Gimarc, with articles by CMG VP Denise Kalm, and CMG
Directors Nell Owens and Steve Clark have been a draw
CMG Chief of Staff Kevin Mobley engaged on Facebook

23. Get involved with CMG on Social Media!
Use hashtags #cmg2015 and #cmgnews on Twitter and
Instagram
Retweet #cmgnews and #cmg2015 tweets!
Follow @cmgnews on Twitter
Friend us on Facebook and share our posts:
https://www.facebook.com/ComputerMeasurementGroup
Join the CMG LinkedIn Group and share:
https://www.linkedin.com/grp/home?gid=125056
Follow CMG leaders and friends on Twitter:
https://twitter.com/cmgnews/lists/perf-cap-experts

24. Download the Event Board App to follow
and navigate the CMG2015 conference!

25. Thank you!
Keep your ideas coming!