This document discusses the impacts of technology and transparency on brands. It notes that sharing information with stakeholders can increase an organization's momentum. It also addresses how companies deal with consumers rapidly expressing opinions online and whether social media is being used correctly by companies. The document provides background on Sustainable Life Media, its mission to change the world through better brands, and serving a community of sustainable business leaders. It discusses topics like the empowered technology generation, consumers wanting greener and more purpose-driven products, and the importance of listening, authenticity and letting go of rigid messaging on social media.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Paper written by owner of Guilty Custom addressing the motorcycle industry and lack of diversity and women in the market place. Is not addressing riders but management and company level.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Our world is moving at an accelerated pace, and so is our culture. From lifestyle shifts to broader reaching, and sometimes turbulent, events that touch on all our lives, the upcoming year prods us to look at where we’ve been — and where we’re going in the future. For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries. Read on for a glimpse of our near future.
MotiveQuest and Big Data 4.16.13 slideshare versionMotiveQuest LLC
A perspective on Big Data presented by Online Anthropologist David Rabjohns, CEO MotiveQuest at the Kellogg Innovation Network (KIN) Catalyst in April 2013.
An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”.
Through the development of Ogilvy & Mather’s Cross-Cultural Report, we identified a major shift in the way we perceive and market to our clients’ customers. In the report we explain this shift and the manner in which we need to respond to it. The stakes are high. It’s no exaggeration to say that this is a change-or-die moment for many players in our industry. We believe that with this blueprint we are poised to prosper rather than perish. And we believe that David Ogilvy, who had great respect for the consumer and a deeply held belief in constant adaptation, would have approved.
After reading the Cross-Cultural Report you should understand the following:
1. The business case as to why brand and marketing leaders should shift their planning and investment approach for “The New General Market.”
2. The cross-cultural disciplined approach versus the current general market and multicultural marketing approach.
3. How the application of the Ogilvy & Mather Cross-Cultural Strategic Territories helps builds brands for The New General Market.
4. How the Ogilvy & Mather Cross-Cultural Matrix helps brands assess their current cross-cultural position and our approach for building brand value.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Entre tradition et réinvention des usages media de la Gen Z :
Nous constatons un renforcement chez les plus jeunes de certaines tendances média déjà présentes chez les Millennials. Voilà quelques points commun avec une logique de curseur plus ou moins prononcée selon les générations.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Paper written by owner of Guilty Custom addressing the motorcycle industry and lack of diversity and women in the market place. Is not addressing riders but management and company level.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Webinar Deck: Mobile marketing for youth markets roundtableArcher Inc.
Webinar Deck: Mobile marketing for youth markets roundtable
Join us for a live discussion in an open roundtable discussion that will explore insights with industry experts on the exciting subject of Mobile Marketing for the Youth Market.
We anticipate a lively discussion with a panel of "on the ground" strategists who have hands on experience on campaign deployment targeted at the all-important youth demographics. Our panel will be filled with live audience's questions as well as previously tweeted questions at #iloopmobilewebinar.
Panel:
Microsoft, Julie Lynn Southard, Group Manager, Xbox Consumer Engagement
MMA, Michael Becker, Managing Director, North America
One50One Agency, Troy Brown, President
iLoop Mobile, Michael Ahearn, VP Strategic Marketing
Moderated by Virginie Glaenzer, Director of Marketing iLoop Mobile
Millennials are at the forefront of a seismic shift in business that could be worth $335 billion by 2030 (according to PWC data). How is Uber worth $40 billion or Airbnb $20 billion? The reason is the evolving needs of the Millennial consumer and a new generation of business models delivering a better Shared Experience. Find out what this consumer wants and how that's driving the Sharing Economy in this new presentation:
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Our world is moving at an accelerated pace, and so is our culture. From lifestyle shifts to broader reaching, and sometimes turbulent, events that touch on all our lives, the upcoming year prods us to look at where we’ve been — and where we’re going in the future. For 2018, we’ve selected cultural shifts in our 2018 Trends Brief that will emerge or continue to shape our behaviors, capture our aspirations and impact industries. Read on for a glimpse of our near future.
MotiveQuest and Big Data 4.16.13 slideshare versionMotiveQuest LLC
A perspective on Big Data presented by Online Anthropologist David Rabjohns, CEO MotiveQuest at the Kellogg Innovation Network (KIN) Catalyst in April 2013.
An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”.
Through the development of Ogilvy & Mather’s Cross-Cultural Report, we identified a major shift in the way we perceive and market to our clients’ customers. In the report we explain this shift and the manner in which we need to respond to it. The stakes are high. It’s no exaggeration to say that this is a change-or-die moment for many players in our industry. We believe that with this blueprint we are poised to prosper rather than perish. And we believe that David Ogilvy, who had great respect for the consumer and a deeply held belief in constant adaptation, would have approved.
After reading the Cross-Cultural Report you should understand the following:
1. The business case as to why brand and marketing leaders should shift their planning and investment approach for “The New General Market.”
2. The cross-cultural disciplined approach versus the current general market and multicultural marketing approach.
3. How the application of the Ogilvy & Mather Cross-Cultural Strategic Territories helps builds brands for The New General Market.
4. How the Ogilvy & Mather Cross-Cultural Matrix helps brands assess their current cross-cultural position and our approach for building brand value.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
21st century smart digital infrastructure changes the way we manage, power and move economic life. We should consider innovation as an opportunity to move forward.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Similar to Koann Vikoren Skrzyniarz - Susteinable Life Media - painel 3 (20)
4. How do companies deal with the speed in which consumers express their opinion on the web?
5.
6. HISTORY SLM launched in 2004 to help companies understand and leverage the changing context within which business will operate in the 21st Century. .
9. TODAY Sustainable Life Media serves an influential community of over 40,000 sustainable business leaders via our events, newsletters, and website. Our flagship brand, The Sustainable Brands Conference, attracts drivers of innovation from the world’s best loved and most progressive brands. Some of the businesses we serve include:
10.
11. OUR AUDIENCE We serve optimistic, passionate and courageous leaders who are pushing the envelope to create better brands and businesses. Whether business or sustainability executive, brand, PR, or marketing communications strategist or product design/innovation expert, our audience is: • Visionary • Creative • Proactive • Strategic • Influential • Collaborative
12. OURVOICE 1 Focused on opportunity and solutions rather than obstacles and criticism 2 Informed about what is, while presenting a sense of what could be 3 A catalyst and connector emphasizing mutual respect, inviting intelligent discourse and celebrating progress wherever it is found 4 Authentic, inclusive, transparent, resilient, adaptive and honest versus perfect
13. NOT A TREND, A SHIFT “What if the crisis of 2008 represents something much more fundamental than a deep recession? What if it's telling us that the whole growth model we created over the last 50 years is simply economically and ecologically unsustainable?” Thomas Freidman, author Lexus & the Olive Tree, Hot, Flat & Crowded, The World is Flat
16. TODAY’S BRAND BATTLE “Money is not the only scarcity in the world. Chief among others are your time, and respect. FREE shifts the economy from one that can only be quantified in dollars, to a more realistic accounting of all the things we truly value today…” Chris Anderson .
18. 17 Over 70% of consumers in China, India and Brazil plan to spend more on Green products next year Plan to spend the same Plan to spend more
19. But It’s is NOT Just About Green CI Shift 87% -- Feeling connected, having a sense of wellbeing 85% -- How employees are treated at companies 73% -- A sense of higher purpose 69% -- Knowing workers who make products I buy are treated fairly 64% -- Supporting local business 63% -- Concern about pollution 62% -- Search for spiritual vs. material contentment 58% -- Supporting local community 54% -- Responding to climate change 46% -- Buying eco-friendly products 28% -- Products that are Organic
21. . STYMIED BY LACK OF CONFIDENCE June, 2009 July 2010 Military 82% 76% Small business 67% 66% Police 59% 59 % Organized religion 52% 48 % Medical system 36% 40% U.S. Supreme Court 39% 36% The presidency 51% 36% Public schools 38% 34% Newspapers 25% 25% Banks 22 % 23% TV news 23% 22% Organized labor 19% 20% Big business 16% 19% HMOs 18% 19% Congress 17% 11% Source: Gallup Poll, August 2010
22. The Rise of Social Media 78% trust consumer recommendations over advertising Social media is3Xmore credible 65%of people trust friends, 27% trust experts for product recommendations 120 millionsocial media profiles - each person averaging 2-3 networks (Sources: Nielsen Ratings, WOMMA, Yankelovich and Rapleaf Study)
23. What is Social Media? Using online resources to: Facilitate sharing Listen Create conversation Empower
24. Social Media vs. PR Bothwork to establish relationships PR establishesthirdparty credibility Social media eliminates third party, createspeer-to-peerinteraction Two-waycommunication
25. Why Social Media? It istrustworthy,allows people toparticipatein thecampaign and brand, and allows you tolisten&understandyour audience. Restores Connection!
26. Luxury or Necessity? “Social Media has created a permanent shift in the way the world works” – Forrester If your business depends on a positive reputation then you have little choice than to explicitly manage that reputation online – Gartner
27. Best Practices Listen, Listen,Listen! Let goof your message Authenticity & Transparency are key Only occupy the space where you feel most comfortable Remember it’s aboutpeople, not technology
29. “If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands folks will buy…” – John Battell
30. How can brands HELP US restore Our HUMANITY? “The only option is a change in the sphere of the spirit, in the sphere of human conscience. It’s not enough to invent new machines, new regulations, new institutions. We must develop a new understanding of the true purpose of our existence on this Earth. Only by making such a fundamental shift will we be able to create new models of behavior and a new set of values for the planet”. Vaclav Havel
33. How do companies deal with the speed in which consumers express their opinion on the web?
34.
Editor's Notes
The number of voluntary social and non-profit organizations dedicated to societal and environmental concerns has surpassed the one million mark. For simplicity, imagine each unites efforts of only 10 people, whether volunteers or employees – that equates to ten million activists == many pursuing visions of social equity or healthy ecology with as much strategy, efficiency, rigor and innovativeness as any well run business.
The technology of Web 2.0 is meeting with the demography of Generation Y, with each acting as an accelerant for the other. “At no point since the 1960s have young people worn their causes so openly–but this time around, the Facebook Generation is not fighting the establishment. They own it. For today’s superwired, always-on, live-life-in-public young Americans, the causes you support define who you are. Societal aspirations have so permeated the ‘net-native’ population that causes have become like musical tastes, style choices, and ‘blog bling’.” More than just the attitudes and technological inclinations, the sheer size of the Millennial Generation is staggering. It is “estimated at 80 million Americans. Indeed, there are twice as many millennials as Gen-Xers and already a million more millennials alive than Baby Boomers.”26% have voted30% have boycotted a product within the last year ‘because of the conditions under which it was made or the values of the company that made it.’36% have volunteered within the last year. And here is a number that the nation’s consumer marketers should consider tattooing on some portion of their bodies: 61% of Americans born between 1979 and 2001 ‘feel personally responsible for making a difference in the world,’ and74% said they are more likely to ‘pay attention to a company’s overall messages when they see that the company has a deep commitment to a cause.’”
Economic stability, fairness and equity, a sense of purpose or meaning, authenticity and trust.
Personal health and economic stability, social fairness and equity, environmental sustainability and a sense of purpose or meaning, authenticity and trust.