1. Independent publishers are achieving success in niche subject areas not explored by major publishers. Sales data from Baker & Taylor shows independent publishers outperforming traditional publishers in categories like family relationships and health/fitness.
2. The top-selling titles from independent publishers target niche audiences through unique subjects like Scala programming, urban fiction, death metal music, and sexual instruction. Successful titles are often first to market in their niche.
3. To compete, independent publishers must be first, different, or visible in their niche. Traditional publishers can learn from their nimbleness in finding expert authors and underserved genres and audiences. Focusing on niche subjects and
Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: Customized Content Platforms for the New Learning Ecosystem
DESCRIPTION: During this presentation, a late substitution for Clancy Marshall’s session, Dean Florez will focus on how students can participate in their own learning ecosystem through disruptive technologies on customized Web 2.0 platforms. Dean will discuss the need for student-centric learning models built on shared knowledge and assessment tools delivered by instructors through “MeshBook,” a new initiative currently funded by The 20 Million Minds Foundation (20MM). He will further discuss the need for merging of both commercial and open resource material, future university content farms, non-proprietary shared “mesh” networks, crowd-sourced curriculum evaluation and an enhanced royalty system that values customization and individualized instruction. Dean is a Harvard MBA and past California Senate Majority Leader.
Short presentation with my LinkedIn posts dedicated to ideas and insights that I have found inspiring. Consumer Trends, Marketing, Digital, Branding, Technology etc...
Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: Customized Content Platforms for the New Learning Ecosystem
DESCRIPTION: During this presentation, a late substitution for Clancy Marshall’s session, Dean Florez will focus on how students can participate in their own learning ecosystem through disruptive technologies on customized Web 2.0 platforms. Dean will discuss the need for student-centric learning models built on shared knowledge and assessment tools delivered by instructors through “MeshBook,” a new initiative currently funded by The 20 Million Minds Foundation (20MM). He will further discuss the need for merging of both commercial and open resource material, future university content farms, non-proprietary shared “mesh” networks, crowd-sourced curriculum evaluation and an enhanced royalty system that values customization and individualized instruction. Dean is a Harvard MBA and past California Senate Majority Leader.
Short presentation with my LinkedIn posts dedicated to ideas and insights that I have found inspiring. Consumer Trends, Marketing, Digital, Branding, Technology etc...
Bayonne packaging inc case solution is a fantastic way to learn about Bayonne packaging inc. The Bayonne packaging inc case solution will teach you how Bayonne packaging inc operates and what they do.
Digital Content in Public Libraries: What do Patrons Think? bisg
From the NISO/BISG ALA 10th annual summit which took place in Orlando in June of 2016, this presentation by Publishers Weekly's Andrew Albanese covers the results of a survey conducted by Nielsen of public library patrons' attitudes towards digital and print content in libraries.
What Your Metadata Does When You're Not Looking with Joshua Tallentbisg
Metadata expert Joshua Tallent will rip back the curtain and show you how different trading partners are using your metadata, with real life examples and suggestions for getting better results. He will also provide you with an overview of some industry best practices for the most important metadata elements, and discuss the pros and cons of common metadata workflows and management strategies. Learn what keywords to use in book metadata feeds, which fields to populate, which retailers and libraries are using which fields, and how to optimize your book's metadata for discoverability.
Student Attitudes Toward content in Higher Education: Nadine Vassallo, Projec...bisg
New insights based on over 1,600 student responses to the latest survey in BISG's ongoing study tracking the content and tools students say they actually use, points to the increasing role of technology in shaping the future of higher education
The Inclusive Access Model, presented by Jason Lorgan, Stores Director, Unive...bisg
Jason Lorgan's presentation, given at BISG's Higher Ed Conference 2015: Adapt, Learn, Innovate, outlines an innovative new business model pioneered at the campus store at The University of California Davis that addresses student reluctance to embrace digital course material. The program's remarkably promising results for content providers and distributors include improved sell through for stores and publishers and significantly reduced student costs.
Navigating the Transition from ONIX 2.1 to 3.0 bisg
Graham Bell, Executive Director of EDItEUR, focuses on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. This presentation will outline the areas of the message where the changes are simple to deal with, and offer advice on those areas of the message where more significant modifications will be required.
ONIX: Migrating from 2.1 to 3.0, presented by Graham Bell, Executive Director...bisg
This presentation was originally give as part of a BISG webcast on October 14, 2014, and then again on November 12, 2014. The webcast focused on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. EDItEUR's Graham Bell outlined the areas of the message where the changes are simple to deal with and offered advice on those areas of the message where more significant modifications will be required. This presentation is particularly timely because of the impending sunset of ONIX 2.1 support at the end of 2014.
Product Development for Common Core Standards, presented by Emma Williams, Co...bisg
The second of two presentations given during BISG's webcast "Product Development for Common Core Standards," co-hosted by Patricia Payton (Senior Manager of Publisher Relations and Content Development for Bowker), featuring Ashley Andersen Zantop (Group Publisher and General Manager at Capstone) and Emma Williams (Collection Development Manager at Booksource).
The implementation of Common Core State Standards is changing how teachers and librarians select classroom material, with significant consequences for publishers' product development and marketing programs. The series of three webcasts will help you understand educator needs, provide guidance for developing and marketing content that teachers and librarians will look for, and optimize its discoverability by showing you how to include details of a title's conformance with common core state standards in its metadata.
Emma Williams is the Collection Development Manager at Booksource. She helped develop Booksource's Common Core State Standards book collections and is well-versed in the Language Arts Reading Standards. In addition to her buying and collection duties, Emma edits Booksource's blog, "Booksource Banter," and is part of the social media strategy team. Emma has a B.A. in English from Truman State University and has worked in the book industry for the past eight years.
XBITS 101, a presentation for BISG by Diane Degener, IT Business Analyst & Pr...bisg
XBITS (XML Book Industry Transaction Standards) is a Working Group of IDEAlliance and a BISG committee that is designing and maintaining the standard XML (Extensible Markup Language) eDocuments to facilitate bi-directional electronic data exchanges between a diverse trading partners comprised of book publishers, manufacturers, paper mills, and component suppliers. The XBITS electronic transaction standard is based upon the papiNet Standard which is open, free and easy to adopt, providing common benefits to supply chain partners supporting both traditional and digital print manufacturing.
In this webcast, Diane Degener, Co-Chair of the XBITS Committee, will explain how to best implement the XBITS standard in your business and answer any questions you may have about XBITS best practices.
This 45-minute presentation will be followed by a 15-minute Q&A session.
Thema: The new, global subject classification system- Julie Morris- BISG/NISO...bisg
Presentation at the 8th Annual BISG/NISO Changing Standards Landscape Forum at the American Library Association (ALA) Annual Conference on June 27, 2014 in Las Vegas, NV. Julie Morris (BISG) presenting on Thema: The new, global subject classification scheme for books. Event info (and other event slides) here: http://www.niso.org/news/events/2014/alaannual/2014nisobisgforum/
Best Practices for Keywords in Metadata, with Jenny Bullough, Manager of Digi...bisg
What are keywords, and how can they help you sell more books? As book purchasing and discovery increasingly moves online, judicious use of keywords can help make your book more visible to readers. Learn how to choose and use keywords for your book product metadata – join us for an online webinar where we’ll review the just-published BISG Best Practices for Keywords in Metadata. Join Jenny Bullough, Manager of Digital Assets at Harlequin Press and Chair of BISG's Keywords Working Group, and Julie Morris, BISG's Project Manager of Standards and Best Practices, as they explain why keywords should be used, how to choose the best keywords for your content, what to avoid when making that choice, and some best practices for structuring and updating keywords in ONIX, and more.
BISG Rights Summit June 11, 2014 (Michael Healy, Copyright Clearance Center)bisg
Presentation from Michael Healy, Copyright Clearance Center, at the BISG June 11, 2014 Rights Summit, looking at issues affecting the publishing industry in the management and transmission of rights and rights data.
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...bisg
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, presented by Andrew Savikas, CEO of Safari Books Online, at Making Information Pay 2014, a track of IDPF's Digital Book 2014, at Book Expo America, on May 29, 2014
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
Digital Books and the New Subscription Economy: Preliminary Results from the ...bisg
Digital Books and the New Subscription Economy: Preliminary Results from the BISG Research Study, presented by Ted Hill, President, THA Consulting at Making Information 2014, a track of IDPF's Digital Book 2014 at Book Expo America, May 29, 2014
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Bayonne packaging inc case solution is a fantastic way to learn about Bayonne packaging inc. The Bayonne packaging inc case solution will teach you how Bayonne packaging inc operates and what they do.
Digital Content in Public Libraries: What do Patrons Think? bisg
From the NISO/BISG ALA 10th annual summit which took place in Orlando in June of 2016, this presentation by Publishers Weekly's Andrew Albanese covers the results of a survey conducted by Nielsen of public library patrons' attitudes towards digital and print content in libraries.
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Metadata expert Joshua Tallent will rip back the curtain and show you how different trading partners are using your metadata, with real life examples and suggestions for getting better results. He will also provide you with an overview of some industry best practices for the most important metadata elements, and discuss the pros and cons of common metadata workflows and management strategies. Learn what keywords to use in book metadata feeds, which fields to populate, which retailers and libraries are using which fields, and how to optimize your book's metadata for discoverability.
Student Attitudes Toward content in Higher Education: Nadine Vassallo, Projec...bisg
New insights based on over 1,600 student responses to the latest survey in BISG's ongoing study tracking the content and tools students say they actually use, points to the increasing role of technology in shaping the future of higher education
The Inclusive Access Model, presented by Jason Lorgan, Stores Director, Unive...bisg
Jason Lorgan's presentation, given at BISG's Higher Ed Conference 2015: Adapt, Learn, Innovate, outlines an innovative new business model pioneered at the campus store at The University of California Davis that addresses student reluctance to embrace digital course material. The program's remarkably promising results for content providers and distributors include improved sell through for stores and publishers and significantly reduced student costs.
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Graham Bell, Executive Director of EDItEUR, focuses on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. This presentation will outline the areas of the message where the changes are simple to deal with, and offer advice on those areas of the message where more significant modifications will be required.
ONIX: Migrating from 2.1 to 3.0, presented by Graham Bell, Executive Director...bisg
This presentation was originally give as part of a BISG webcast on October 14, 2014, and then again on November 12, 2014. The webcast focused on the migration from ONIX 2.1 to ONIX 3.0, detailing the key differences between the two message standards, and the benefits and extra functionality offered by the new format. EDItEUR's Graham Bell outlined the areas of the message where the changes are simple to deal with and offered advice on those areas of the message where more significant modifications will be required. This presentation is particularly timely because of the impending sunset of ONIX 2.1 support at the end of 2014.
Product Development for Common Core Standards, presented by Emma Williams, Co...bisg
The second of two presentations given during BISG's webcast "Product Development for Common Core Standards," co-hosted by Patricia Payton (Senior Manager of Publisher Relations and Content Development for Bowker), featuring Ashley Andersen Zantop (Group Publisher and General Manager at Capstone) and Emma Williams (Collection Development Manager at Booksource).
The implementation of Common Core State Standards is changing how teachers and librarians select classroom material, with significant consequences for publishers' product development and marketing programs. The series of three webcasts will help you understand educator needs, provide guidance for developing and marketing content that teachers and librarians will look for, and optimize its discoverability by showing you how to include details of a title's conformance with common core state standards in its metadata.
Emma Williams is the Collection Development Manager at Booksource. She helped develop Booksource's Common Core State Standards book collections and is well-versed in the Language Arts Reading Standards. In addition to her buying and collection duties, Emma edits Booksource's blog, "Booksource Banter," and is part of the social media strategy team. Emma has a B.A. in English from Truman State University and has worked in the book industry for the past eight years.
XBITS 101, a presentation for BISG by Diane Degener, IT Business Analyst & Pr...bisg
XBITS (XML Book Industry Transaction Standards) is a Working Group of IDEAlliance and a BISG committee that is designing and maintaining the standard XML (Extensible Markup Language) eDocuments to facilitate bi-directional electronic data exchanges between a diverse trading partners comprised of book publishers, manufacturers, paper mills, and component suppliers. The XBITS electronic transaction standard is based upon the papiNet Standard which is open, free and easy to adopt, providing common benefits to supply chain partners supporting both traditional and digital print manufacturing.
In this webcast, Diane Degener, Co-Chair of the XBITS Committee, will explain how to best implement the XBITS standard in your business and answer any questions you may have about XBITS best practices.
This 45-minute presentation will be followed by a 15-minute Q&A session.
Thema: The new, global subject classification system- Julie Morris- BISG/NISO...bisg
Presentation at the 8th Annual BISG/NISO Changing Standards Landscape Forum at the American Library Association (ALA) Annual Conference on June 27, 2014 in Las Vegas, NV. Julie Morris (BISG) presenting on Thema: The new, global subject classification scheme for books. Event info (and other event slides) here: http://www.niso.org/news/events/2014/alaannual/2014nisobisgforum/
Best Practices for Keywords in Metadata, with Jenny Bullough, Manager of Digi...bisg
What are keywords, and how can they help you sell more books? As book purchasing and discovery increasingly moves online, judicious use of keywords can help make your book more visible to readers. Learn how to choose and use keywords for your book product metadata – join us for an online webinar where we’ll review the just-published BISG Best Practices for Keywords in Metadata. Join Jenny Bullough, Manager of Digital Assets at Harlequin Press and Chair of BISG's Keywords Working Group, and Julie Morris, BISG's Project Manager of Standards and Best Practices, as they explain why keywords should be used, how to choose the best keywords for your content, what to avoid when making that choice, and some best practices for structuring and updating keywords in ONIX, and more.
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Presentation from Michael Healy, Copyright Clearance Center, at the BISG June 11, 2014 Rights Summit, looking at issues affecting the publishing industry in the management and transmission of rights and rights data.
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, pr...bisg
Diversification, Discovery, and Data: 13 Insights from 13 Years of Safari, presented by Andrew Savikas, CEO of Safari Books Online, at Making Information Pay 2014, a track of IDPF's Digital Book 2014, at Book Expo America, on May 29, 2014
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
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The International Standard Name Identifier (ISNI): A Close Look, with Laura D...bisg
The International Standard Name Identifier, or ISNI, was created to identify the millions of contributors to creative works and those active in their distribution, including researchers, inventors, writers, artists, visual creators, performers, producers, publishers, aggregators, and more in order to resolve the problem of name ambiguity in search and discovery. Now, Laura Dawson, Product Manager of Identifier Services at Bowker, will show us how ISNI has developed since the standard was first published in 2012. How is it managed? Who receives numbers? What impact has it had on publishing? And how can it be incorporated into current metadata management and distribution?
Metadata: Standards Basics for the Independent Publishing Community, with Gra...bisg
The better your metadata, the better your sales: that's the simple truth. Books with complete metadata sell almost three times better than a book with incomplete metadata, so there's a very good reason to learn about how to format and transmit this information to your industry partners. But where to begin?
In this session, Graham Bell, Chief Data Architect at EDItEUR, will offer practical guidance on writing, formatting, and transmitting metadata in accordance with industry standards and best practices, and help to make your metadata work for you.
This is the third in a three-part series, co-produced by IBPA and hosted by BISG, aimed at demystifying several of the core book industry standards through "101"-style sessions presented by experts in the field.
ISBNs and Identifiers: Standards Basics for the Independent Publishing Commun...bisg
What are identifiers? What purpose do they serve in the book industry?
According to BISG's Best Practices for Identifying Digital Products, an identifier is generally a sequence of alpha-numeric characters that unambiguosly differentiates one thing from another in a particular context.
But while that answer may seem straightforward enough, the fact is there's a lot more to identifiers than one might think.
The book industry employs numerous identifiers for different reasons in its day-to-day operations. This webcast will cover identifiers basics—what they are, how they are developed, and how and why they are used. Special focus will be given to the venerable ISBN and its use in today's digital marketplace, and the difference between the ISBN and proprietary product identifiers.
In this session, Phil Madans, Executive Director Digital Publishing Technology for Hachette Book Group, will discuss how to correctly use identifiers to ensure your books reach the hands of happy readers.
This is the second in a three-part series, co-produced by IBPA and hosted by BISG, aimed at demystifying several of the core book industry standards through "101"-style sessions presented by experts in the field.
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The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print "textbook" as the foundational tool for instruction is changing along with the traditional publishing model. To help shed light on these changes, BISG's Student Attitudes Toward Content in Higher Education survey continues to provide a baseline for tracking the rapid evolution underway in the higher education market. Join Nadine Vassallo, BISG's Project Manager of Research and Information, as she shares data from the most recent volume of Student Attitudes, providing an up-to-the-moment analysis of the current behavioral trends that will inform the development of the higher education industry, and learn more about how Student Attitudes can offer your practical guidance for refining your business strategies in an ever-shifting marketplace.
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7. PUBLISHER GROUPS
• New Publishers
• 191 new publishers registered, with titl i 40 of 52 t
bli h i t d ith titles in f top-level BISAC subject areas.
l l bj t
• 548 titles listed (includes some backlist)
• On average, 123 units sold per title
• T diti
Traditional P bli h
l Publishers
• Included all publishers, both trade and academic, in the 40 top-level BISACs
• 311,976 titles listed (all published between 9/1/08-4/30/10)
• O average, 157 units sold per title.
On i ld il
Interesting Comparisons
• In both groups, exactly 15.7% of titles released were adult fiction. However, new publishers
released many more juvenile fiction titles than traditional publishers did (28% vs. 8%)
• In both groups, the distribution of titles across formats was identical: 4% CD/spoken word; 28%
cloth, and 68% paper.
p p
BISG WEBCAST
7
www.bisg.org
8. New Publisher
Subject Area Study
BISG WEBCAST
8
www.bisg.org
9. SUBJECT AREAS FAVORED BY NEW PUBLISHERS
In these subject areas, new publisher output exceeded that of traditional publishers by
more than double in percentage terms
terms.
Body, Mind & Spirit Juvenile Fiction
Family R l ti
F il & Relationships
hi Poetry
P t
Foreign Language Study Self-Help
Health & Fitness
Within Family & Relationships and Health & Fitness, the new publishers achieved
high average unit sales per title (within 20% of traditional publishers in the same
a erage nit ( ithin p blishers
categories). This warrants a closer look at the titles they published.
BISG WEBCAST
9
www.bisg.org
10. FAMILY & RELATIONSHIPS TITLES
Top Five Family & Relationships Titles from New Publishers (Sales through 6/7/10)
Is It You, Me, or Adult A.D.D.? A Regular Guy: Growing Up
Published by 1201 Alarm Press With Autism
948 units sold since 2/24/09 Published by Landscape Press
414 units sold since 7/7/08
The Pro-Child Way:
Parenting with an Ex
Published by Untapped
Talent
First the Broccoli Then
229 units sold since
the Ice Cream 1/10/10
Published by Two Fish, Inc.
456 units sold since 4/15/10
You Can Call Me Hoppa!
Published by Lauren Charpio
233 units sold since 8/5/08
BISG WEBCAST
10
www.bisg.org
11. HEALTH AND FITNESS TITLES
Top Five Health & Fitness Titles from New Publishers (Sales through 6/7/10)
Eat for Health
Published by Nutritional
Excellence Sleep Interrupted
2,498 units sold since Published by Jodev Press
2/18/09
297 units sold since 9/23/08
Raw Inspiration
Published by Martin Pearl
Beat Crohn’s! 249 units sold since
8/13/09
Published by
Solutions
99 Practical Ways to Save on
1,027 units sold
Prescription Drugs
since 6/15/09
Published by Villa One Group
149 units sold since 7/1/09
BISG WEBCAST
11
www.bisg.org
12. New Publisher
Top-Selling Titles
BISG WEBCAST
12
www.bisg.org
13. TOP-SELLING NEW PUBLISHER TITLES (Sales through 6/7/10)
#2 Trust No #3 Eat for
#1 Programming in Health
Scala Man
Nutritional
Wahida Clark
Artima Inc. Excellence
Presents
7,211 units sold since 2,498 units sold
4,163 units sold
1/19/09 since 2/18/09
since 4/1/09
#4 Estate #5 Thirsty #6 E i
Essie #7 Ki d
Kingdom
Planning Smarts Mindfulness of Simplicity
Wahida Clark
Publishing Skywriter Books
DJ Working Unlimited Presents
1,032 units sold 986 units sold
2,145 units sold since 1,519 units sold
since 6/25/09 since 6/24/09
12/22/09 since 4/29/09
#8 Is It You, Me, or #9 Swedish #10 Oral Sex Is
Adult ADD? Death Metal the New
1201 Alarm Press Bazillion Points Goodnight Kiss
948 units sold since 710 units sold since Bollywood Filmed
2/24/09 12/26/08 Entertainment
630 units sold since
9/15/09
BISG WEBCAST
13
www.bisg.org
14. TOP-SELLING NEW PUBLISHER TITLES:
BACKGROUND
Simply, this was the first book available on Scala #1 Programming in
p g
programming. Others followed from traditional
g Scala
publishers in June, July, August, and October of Artima Inc.
2009, but they did not do nearly as well as the first
7,211 units sold since
out of the gate.
1/19/09
#2 Trust No
Man
Wahida Clark Trust No Man was assigned the BISAC of
Presents Fiction/African American/General, and Thi t was
Fi ti /Af i A i /G l d Thirsty
4,163 units sold assigned Fiction/Urban Life. From 9/1/08 to 6/7/10,
since 4/1/09 only 332 books have been published in English
overall in these two categories (most by independent
#5 Thirsty
y p
publishers). Kensington is strong in this g
) g g genre, but
Wahida Clark entries from large trade houses were scant.
Presents
1,519 units sold
since 4/29/09
BISG WEBCAST
14
www.bisg.org
15. TOP-SELLING NEW PUBLISHER TITLES:
BACKGROUND
There is a dearth of titles on heavy metal music: #9 Swedish Death
since 9/1/08, only 30 have been published. The top
, y p p Metal
two sellers as of 7/19/10, Radio Silence and Bazillion Points
Swedish Death Metal, are from new publishers.
710 units sold since
12/26/08
#10 Oral Sex Is the
New Goodnight This title was assigned the BISAC code of
Kiss Self Help/Sexual Instruction
Self-Help/Sexual Instruction. Since 9/1/08
9/1/08,
only 213 titles have appeared in this category
Bollywood Filmed (most from independent publishers). The #1
Entertainment seller in the category as of 7/19/10 is Joy of
Sex from Crown, and there are other
630 units sold since
traditional publishers i th t t
t diti l bli h in the top ten.
9/15/09
BISG WEBCAST
15
www.bisg.org
16. TOP-SELLING NEW PUBLISHER TITLES:
BACKGROUND
The author of this title, Holly Payne, was #7 Kingdom
p
previously p
y published by major houses. The
y j of Simplicity
publicity for this title was extensive, and it is set in Skywriter Books
the recently popular locale of Amish Country 986 units sold
(Lancaster, PA). since 6/24/09
#6 Essie
Mindfulness This powerful memoir of Jewish resistance to
Publishing imprisonment b th N i i superbly marketed at
i i t by the Nazis is bl k t d t
1,032 units sold
essieshor.com. It is targeted to journalists and
since 6/25/09 teachers and makes the most of a tie-in with the
2008 major motion picture, Defiance.
BISG WEBCAST
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17. MARKETS FOR NEW PUBLISHERS (Sales through 6/7/10.)
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18. Lessons for New And
Traditional Publishers
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19. NEW PUBLISHER LESSONS
Conclusions for new publishers aiming to compete against traditional publishers.
1. Be first.
2. Be different.
And/or
3.
3 Be visible (cultivate readership).
readership)
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20. TRADITIONAL PUBLISHER LESSONS
What traditional publishers can learn from new publishers.
1. Stay nimble and locate expert authors quickly.
2. Be aware of emerging genres and topics that are
under served.
And/or
3. Watch the self-publishing arena for authors
with a demonstrated following.
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23. Under the Radar
$14.2 billion
1.25 million
2009 Titles: 764,448 vs. 288,355
764 448 vs 288 355
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24. Definition: a place or position suitable or appropriate for a person or thing (or book).
Success Factors
1. Subject: Choose wisely
2. Education: Learn continuously
3. Editorial: Create professionally
4. Marketing Strategy: Focus relentlessly
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26. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
Definition: a position particularly well
suited to the (book) that occupies it.
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27. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
“Niche-Mining”
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28. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
DJ Working Unlimited 1201Alarm Press
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29. 1. Subject: Choose wisely
•Know your subject matter
•See a need and fill it
See
•Analyze the competition
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30. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
2. Education: Learn continuously
• Business Basics
Industry
•Industry
•Formal: Books, trade journals, seminars
•Informal: Network support group
Informal: Network,
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31. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
3. Editorial: Create professionally
• Team of experts
•Industry standards
Industry
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32. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
4. Marketing Strategy: Focus relentlessly
• Marketing plan—Estate Planning Smarts
• Marketing plan Is it You Me or Adult
plan—Is You,
ADD?
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33. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
Marketing plan—Estate Planning Smarts
• Offline—mailings, trade shows, review
copies
• Online—articles, bloggers, Linked In,
Google
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34. Niche:
Definition: a place or position suitable or appropriate for a person or thing (or book).
Marketing plan—Is it You, Me or Adult ADD?
• Offline—speaking, endorsements, mailings
• O li
Online—support group, blogs, webinars,
t bl bi
Google
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35. Definition: a place or position suitable or appropriate for a person or thing (or book).
Success Factors
1. Subject: Choose wisely
2. Education: Learn continuously y
3. Editorial: Create professionally
4. Marketing Strategy: Focus relentlessly
g gy y
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36. Definition: a place or position suitable or appropriate for a person or thing (or book).
www.estateplanningsmarts.com www.1201AlarmPress.com
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