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Birla Sun Life Insurance Platinum Plus Plan




Birla Sun Life Insurance Company Limited


Confidential Copyright Birla Sun Life Insurance Company Limited 2008
BSLI Platinum Plus
     Disclaimers
             Investment risk in the investment portfolio is borne by the policy holder.
             The premiums paid in Unit Linked Life Insurance policies are subject to investment
             risks associated with capital markets and the NAVs of the units may go up or down
             based on the performance of the fund and factors influencing the capital market and
             the policy owner is responsible for his or her decision
                                                            decision.
             Birla Sun Life Insurance, BSLI Platinum Plus and Platinum Plus Fund III are only the
             names of the Company, Policy and the Investment Funds respectively and do not in
             any way indicate the quality of the Policy, Investment Funds or their future prospects or
             returns.
             Insurance is the subject matter of the solicitation.
             Tax benefits are subject to changes in tax laws.
             Refer to product brochure for more details.


    UIN: 109L037V02
    TRA/05/09-10/3329                                                                     For Internal Use Only

Birla Sun Life Insurance Company Limited                                                                   2

Copyright Birla Sun Life Insurance Company Limited 2008
Why should you let your money go anywhere else?




                                                           Protects your NAV and its growth


 Birla Sun Life Insurance Company Limited                                                     3

 Copyright Birla Sun Life Insurance Company Limited 2008
Why BSLI Platinum Plus Plan




Birla Sun Life Insurance Company Limited                  4

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan – Basics

   Entry Age of Life Insured
       y g                                                18 to 70 years
                                                                   y
   Policy Term                                            10 years
   Policy Features
   Premium Paying Term                                    3 years
   Premium Paying Frequency                               Annual / Semi-annual / Quarterly / Monthly
   Minimum Policy Premium                                 Rs. 50,000 per annum, Rs. 25,000 half yearly
                                                          Rs. 15,000 quarterly, Rs. 10,000 per month
   Premium Reduction                                      Not Allowed
   Top-Up Premium                                         Not Allowed
   Partial Withdrawal                                     Allowed
   Sum Assured
   Minimum                                                5 x Annual Premium
   Maximum                                                Subject to Underwriting




Birla Sun Life Insurance Company Limited                                                                 5

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan - Charges

   Premium Allocation C a ge
     e u      oca o Charge                                10% First Year Premium
   (% of Premium Received)                                4% Renewal Premium
   Policy Administration Charge                           Rs. 720 in all years
       plus in years 1 to 3 only                          6 per 1000 SA
   Surrender Charge                                       16.0% in year 1
   (% of Annual Premium)                                  13.0% in year 2
                                                          10.0% in year 3
                                                          Nil thereafter
   Mortality Charge (per 1000 SaR)                        95% BSLI Table
   Miscellaneous Charges
   Revival f Policy
   R i l of P li                                          Rs.
                                                          R 100
   Premium Redirection                                    N/A
   Fund Switch                                            N/A
   Partial Withdrawal                                     Nil


Birla Sun Life Insurance Company Limited                                           6

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan
     Welcome to Innovation

                                          Premium                                               Allocated*
                                            when                                           to purchase units in
                                          received                                        Platinum Plus Fund III


                                    Applications to participate in Platinum Plus Fund III
                                          will be accepted until August 16, 2009
                                                      p              g      ,
                                                {No need to select Investment fund option in the application}


                                                          Guaranteed Maturity Unit Price

                                  HIGHEST Unit Price in 7 years
               recorded on business days between May 15, 2009 to August 16, 2016
                               is Minimum Value of Units at Maturity
      *Premium net of premium allocation charge is allocated

Birla Sun Life Insurance Company Limited                                                                           7

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan – Platinum Plus Fund III

   Objective – to optimise the participation in an actively managed well diversified equity
   portfolio of fundamentally strong blue chip companies while using debt instruments &
   derivatives to lock-in capital appreciations.
   Derivatives are for hedging purposes only and as approved by the IRDA.


   Risk profile is high and asset allocation is –
   0 – 40% in Money Market & Cash
                  y
   0 – 100% in Debt Instruments & Derivatives
   0 – 100% in Equities & Equity Related Securities


   Initial asset allocation in equities – 80% to 100%

   Fund Management Charge 1.50% p.a.


Birla Sun Life Insurance Company Limited                                                 8

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan – Guarantee

  Guaranteed Maturity Unit Price
          Starts at Rs. 10 on the first business day which is May 15, 2009
          Until August 16, 2016, increased on subsequent business days to then prevailing price of
          Platinum Plus Fund III, if higher
                                ,      g
          Applies only at maturity and not in case of death, surrender or partial withdrawal




Birla Sun Life Insurance Company Limited                                                       9

Copyright Birla Sun Life Insurance Company Limited 2008
The Plan - Benefits

  Death Benefit
          Higher of Fund Value or Sum Assured (less applicable partial withdrawals)
          Fund Value is not guaranteed in any way

  Surrender Benefit
          Full liquidity after 3 policy years – 100% Fund Value
          Fund Value is not guaranteed in any way

  Maturity Benefit
          100% Fund Value plus an amount equal to
            the number of units at maturity; times
            any excess of the Guaranteed Maturity Unit Price over the then prevailing unit price
            of Platinum Plus Fund III

                                           Value of Units at Maturity is HIGHEST Unit Price

Birla Sun Life Insurance Company Limited                                                       10

Copyright Birla Sun Life Insurance Company Limited 2008
Let the Experts do all the Work for You

  Strategy – Allocation between equities and fixed income instruments will be dynamically
  managed. The equity investment strategy will revolve around building and actively
  managing a well-diversified equity portfolio of value & growth driven fundamentally strong
  blue-chip companies by following a research-focused investment approach. On the fixed
  income side, investments will be made in government securities, high rated corporate
  bonds and money market instruments.


  At inception, 80% to 100% of the assets will be invested in equities. However
  subsequently, and particularly in case of a market decline, the assets may be more heavily
  reallocated in debt instruments and money market funds. As a result, the future returns of
  Platinum Plus Fund III may be lower than those of the equity market
                                                                market.




Birla Sun Life Insurance Company Limited                                                  11

Copyright Birla Sun Life Insurance Company Limited 2008
Let the Experts do all the Work for You

  Strategy – At Work
        gy
  Following Hypothetical Fund Performance is for illustrative purposes only and in no way is
  meant to indicate the expected future performance of the Platinum Plus Fund III. Platinum
  Plus Fund III may or may not outperform other investment fund options.

  Although hypothetical, the example does reflect how the company would have dynamically
  managed assets of Platinum Plus Fund III under such circumstances.


                                                          In this plan prior to maturity, the investment risk in the
                                                          investment funds is borne by you. Investment funds are
                                                          subject to investment risks associated with the capital
                                                              j                                                 p
                                                          markets and unit prices may go up or down reflecting
                                                          the market value of the underlying assets. Past
                                                          performance is no guarantee of future results.


Birla Sun Life Insurance Company Limited                                                                          12

Copyright Birla Sun Life Insurance Company Limited 2008
Hypothetical Fund Performance (FMC – 1 50%)
                                       1.50%)




Birla Sun Life Insurance Company Limited                  13

Copyright Birla Sun Life Insurance Company Limited 2008
Hypothetical Fund Performance (FMC – 1 50%)
                                       1.50%)

  Interesting scenario in second year
            Unit Price of Platinum Plus Fund III is 8.4714
            Yet Guaranteed Maturity Unit Price (GMUP) is 10.0000
  Second Year Premium of Rs. 100,000 (less 4% Premium Allocation Charge)
            Buys about 11,332 units (96,000 divided by 8.4714)
            Yet units will mature for no less than Rs. 113,322 (11,332 units x GMUP 10)
  Enjoy the best of both worlds!
    j y
            If Platinum Plus Fund III performs well – why not invest more
            Otherwise – why not invest more given the unique guarantee at maturity
  In either case, you are a winner!
                ,y



  Kindly note - Not all units will necessarily mature due to Policy Administration & Mortality
                                    Charges which are covered by redeeming units on a monthly basis.

Birla Sun Life Insurance Company Limited                                                               14

Copyright Birla Sun Life Insurance Company Limited 2008
Hypothetical Fund Performance (FMC – 1 50%)
                                       1.50%)
     Sample Illustration using Male with Issue Age 40
                     Platinum Plus Fund III                                 Start of Year                           End of Year
     Policy           Annual             Year-End         Year-End   Premium          Units      Units     Unit        Fund       GMUP
       Year           Return             Unit Price        GMUP       Paid         Purchased   Redeemed   Balance      Value      Value
      Issue                                10.0000        10.0000
         1                  %
                       -15.3%               8.4714        10.0000    100,000
                                                                        ,             9,000
                                                                                       ,         544       8,456
                                                                                                            ,          71,637
                                                                                                                         ,        84,564
                                                                                                                                    ,
         2             46.2%               12.3838        12.3838    100,000         11,332      533      19,256      238,458     238,458
         3             33.9%               16.5844        17.9494    100,000          7,752      313      26,695      442,714     479,152
         4             27.2%               21.0947        22.0997       -               -         47      26,648      562,128     588,908
         5             -9.2%               19.1541        22.0997       -               -         36        ,
                                                                                                          26,612      509,728
                                                                                                                         ,        588,116
                                                                                                                                     ,
         6             20.1%               23.0103        23.0103       -               -         36      26,576      611,512     611,512
         7             -2.9%               22.3391        24.1253       -               -         32      26,543      592,953     640,365
         8              0.4%               22.4219        24.1253       -               -         32      26,511      594,437     639,597
         9              5.9%               23.7500        24.1253       -               -         31        ,
                                                                                                          26,480      628,906
                                                                                                                         ,        638,845
                                                                                                                                     ,
         10             5.2%               24.9924        24.1253       -               -         30      26,451      661,066     638,130

   Guaranteed Maturity Unit Price is highest unit price of Platinum Plus Fund III recorded on Business
   days between May 15, 2009 and August 16, 2016.
   Units Purchased is Premium (net of Premium Allocation Charge) ÷ by unit price at that time
                                                                                         time.
   Units Redeemed reflect Policy Administration & Mortality Charges covered on a monthly basis.

Birla Sun Life Insurance Company Limited                                                                                                15

Copyright Birla Sun Life Insurance Company Limited 2008
Actual Fund Performance - Platinum Plus Fund II
11.00                      Platinum Plus Fund II                                                                                      Guaranteed Maturity Unit Price

10.00


 9.00


 8.00


 7.00                               Despite fall in markets,
                                    policyholders continue
 6.00
                                    to enjoy guaranteed
                                    maturity value of 10.25
 5.00



                                                                                                                                                               7‐Jan




                                                                                                                                                                                                                                     4‐Mar
                                                                                                                                                                       14‐Jan
                                                                                                                                                                                21‐Jan
                                                                                                                                                                                         28‐Jan
                                                                                                                   3‐Dec




                                                                                                                                                                                                                                             11‐Mar
                                                                                                                                                                                                                                                      18‐Mar
                                                                                                                                                                                                                                                               25‐Mar
                                     1‐Oct
                                             8‐Oct




                                                                                5‐Nov




                                                                                                                           10‐Dec
                                                                                                                                    17‐Dec
                                                                                                                                             24‐Dec
                                                                                                                                                      31‐Dec




                                                                                                                                                                                                  4‐Feb




                                                                                                                                                                                                                                                                        1‐Apr
                                                                                                                                                                                                                                                                                8‐Apr
                                                     15‐Oct
                                                              22‐Oct
                                                                       29‐Oct
         10‐Sep
                  17‐Sep
                           24‐Sep




                                                                                        12‐Nov
                                                                                                 19‐Nov
                                                                                                          26‐Nov




                                                                                                                                                                                                          11‐Feb
                                                                                                                                                                                                                   18‐Feb
                                                                                                                                                                                                                            25‐Feb




                                                                                                                                                                                                                                                                                        15‐Apr
                                                                                                                                                                                                                                                                                                 22‐Apr
                                                                                                                                                                                                                                                                                                          29‐Apr
                                                                                                                                                                                                               NAV as on 30th April’09 : 10.33
                                                                                                                                                                                                                               p
         Guaranteed returns in volatile markets
         Despite providing guaranteed maturity unit price (GMUP) to its policyholders, the fund has
         maintained higher equity exposure
         Policyholders will continue to enjoy the upside while the downside is protected by GMUP (i e 10 25
                                                                                                 (i.e. 10.25
         as on 15th April, 09)
 Birla Sun Life Insurance Company Limited                                                                                                                                                                                                                                                                 16

 Copyright Birla Sun Life Insurance Company Limited 2008
BSLI Platinum Plus Plan
                Designed with features to suit your needs

             Innovating to achieve wealth creation & protection solutions

      Convenience through shorter payment period & full liquidity

             Structured well-diversified portfolio with quality professional advice

       Commitment through guarantees




  A premier plan which takes cares of your Ins rance and Investment worries!
                  hich                 o r Insurance     In estment orries!

Birla Sun Life Insurance Company Limited                                              17

Copyright Birla Sun Life Insurance Company Limited 2008
Thank You




Birla Sun Life Insurance Company Limited
Copyright Birla Sun Life Insurance Company Limited 2008

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Birla SunLife Platinum Plus Iii Plan

  • 1. Birla Sun Life Insurance Platinum Plus Plan Birla Sun Life Insurance Company Limited Confidential Copyright Birla Sun Life Insurance Company Limited 2008
  • 2. BSLI Platinum Plus Disclaimers Investment risk in the investment portfolio is borne by the policy holder. The premiums paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of the fund and factors influencing the capital market and the policy owner is responsible for his or her decision decision. Birla Sun Life Insurance, BSLI Platinum Plus and Platinum Plus Fund III are only the names of the Company, Policy and the Investment Funds respectively and do not in any way indicate the quality of the Policy, Investment Funds or their future prospects or returns. Insurance is the subject matter of the solicitation. Tax benefits are subject to changes in tax laws. Refer to product brochure for more details. UIN: 109L037V02 TRA/05/09-10/3329 For Internal Use Only Birla Sun Life Insurance Company Limited 2 Copyright Birla Sun Life Insurance Company Limited 2008
  • 3. Why should you let your money go anywhere else? Protects your NAV and its growth Birla Sun Life Insurance Company Limited 3 Copyright Birla Sun Life Insurance Company Limited 2008
  • 4. Why BSLI Platinum Plus Plan Birla Sun Life Insurance Company Limited 4 Copyright Birla Sun Life Insurance Company Limited 2008
  • 5. The Plan – Basics Entry Age of Life Insured y g 18 to 70 years y Policy Term 10 years Policy Features Premium Paying Term 3 years Premium Paying Frequency Annual / Semi-annual / Quarterly / Monthly Minimum Policy Premium Rs. 50,000 per annum, Rs. 25,000 half yearly Rs. 15,000 quarterly, Rs. 10,000 per month Premium Reduction Not Allowed Top-Up Premium Not Allowed Partial Withdrawal Allowed Sum Assured Minimum 5 x Annual Premium Maximum Subject to Underwriting Birla Sun Life Insurance Company Limited 5 Copyright Birla Sun Life Insurance Company Limited 2008
  • 6. The Plan - Charges Premium Allocation C a ge e u oca o Charge 10% First Year Premium (% of Premium Received) 4% Renewal Premium Policy Administration Charge Rs. 720 in all years plus in years 1 to 3 only 6 per 1000 SA Surrender Charge 16.0% in year 1 (% of Annual Premium) 13.0% in year 2 10.0% in year 3 Nil thereafter Mortality Charge (per 1000 SaR) 95% BSLI Table Miscellaneous Charges Revival f Policy R i l of P li Rs. R 100 Premium Redirection N/A Fund Switch N/A Partial Withdrawal Nil Birla Sun Life Insurance Company Limited 6 Copyright Birla Sun Life Insurance Company Limited 2008
  • 7. The Plan Welcome to Innovation Premium Allocated* when to purchase units in received Platinum Plus Fund III Applications to participate in Platinum Plus Fund III will be accepted until August 16, 2009 p g , {No need to select Investment fund option in the application} Guaranteed Maturity Unit Price HIGHEST Unit Price in 7 years recorded on business days between May 15, 2009 to August 16, 2016 is Minimum Value of Units at Maturity *Premium net of premium allocation charge is allocated Birla Sun Life Insurance Company Limited 7 Copyright Birla Sun Life Insurance Company Limited 2008
  • 8. The Plan – Platinum Plus Fund III Objective – to optimise the participation in an actively managed well diversified equity portfolio of fundamentally strong blue chip companies while using debt instruments & derivatives to lock-in capital appreciations. Derivatives are for hedging purposes only and as approved by the IRDA. Risk profile is high and asset allocation is – 0 – 40% in Money Market & Cash y 0 – 100% in Debt Instruments & Derivatives 0 – 100% in Equities & Equity Related Securities Initial asset allocation in equities – 80% to 100% Fund Management Charge 1.50% p.a. Birla Sun Life Insurance Company Limited 8 Copyright Birla Sun Life Insurance Company Limited 2008
  • 9. The Plan – Guarantee Guaranteed Maturity Unit Price Starts at Rs. 10 on the first business day which is May 15, 2009 Until August 16, 2016, increased on subsequent business days to then prevailing price of Platinum Plus Fund III, if higher , g Applies only at maturity and not in case of death, surrender or partial withdrawal Birla Sun Life Insurance Company Limited 9 Copyright Birla Sun Life Insurance Company Limited 2008
  • 10. The Plan - Benefits Death Benefit Higher of Fund Value or Sum Assured (less applicable partial withdrawals) Fund Value is not guaranteed in any way Surrender Benefit Full liquidity after 3 policy years – 100% Fund Value Fund Value is not guaranteed in any way Maturity Benefit 100% Fund Value plus an amount equal to the number of units at maturity; times any excess of the Guaranteed Maturity Unit Price over the then prevailing unit price of Platinum Plus Fund III Value of Units at Maturity is HIGHEST Unit Price Birla Sun Life Insurance Company Limited 10 Copyright Birla Sun Life Insurance Company Limited 2008
  • 11. Let the Experts do all the Work for You Strategy – Allocation between equities and fixed income instruments will be dynamically managed. The equity investment strategy will revolve around building and actively managing a well-diversified equity portfolio of value & growth driven fundamentally strong blue-chip companies by following a research-focused investment approach. On the fixed income side, investments will be made in government securities, high rated corporate bonds and money market instruments. At inception, 80% to 100% of the assets will be invested in equities. However subsequently, and particularly in case of a market decline, the assets may be more heavily reallocated in debt instruments and money market funds. As a result, the future returns of Platinum Plus Fund III may be lower than those of the equity market market. Birla Sun Life Insurance Company Limited 11 Copyright Birla Sun Life Insurance Company Limited 2008
  • 12. Let the Experts do all the Work for You Strategy – At Work gy Following Hypothetical Fund Performance is for illustrative purposes only and in no way is meant to indicate the expected future performance of the Platinum Plus Fund III. Platinum Plus Fund III may or may not outperform other investment fund options. Although hypothetical, the example does reflect how the company would have dynamically managed assets of Platinum Plus Fund III under such circumstances. In this plan prior to maturity, the investment risk in the investment funds is borne by you. Investment funds are subject to investment risks associated with the capital j p markets and unit prices may go up or down reflecting the market value of the underlying assets. Past performance is no guarantee of future results. Birla Sun Life Insurance Company Limited 12 Copyright Birla Sun Life Insurance Company Limited 2008
  • 13. Hypothetical Fund Performance (FMC – 1 50%) 1.50%) Birla Sun Life Insurance Company Limited 13 Copyright Birla Sun Life Insurance Company Limited 2008
  • 14. Hypothetical Fund Performance (FMC – 1 50%) 1.50%) Interesting scenario in second year Unit Price of Platinum Plus Fund III is 8.4714 Yet Guaranteed Maturity Unit Price (GMUP) is 10.0000 Second Year Premium of Rs. 100,000 (less 4% Premium Allocation Charge) Buys about 11,332 units (96,000 divided by 8.4714) Yet units will mature for no less than Rs. 113,322 (11,332 units x GMUP 10) Enjoy the best of both worlds! j y If Platinum Plus Fund III performs well – why not invest more Otherwise – why not invest more given the unique guarantee at maturity In either case, you are a winner! ,y Kindly note - Not all units will necessarily mature due to Policy Administration & Mortality Charges which are covered by redeeming units on a monthly basis. Birla Sun Life Insurance Company Limited 14 Copyright Birla Sun Life Insurance Company Limited 2008
  • 15. Hypothetical Fund Performance (FMC – 1 50%) 1.50%) Sample Illustration using Male with Issue Age 40 Platinum Plus Fund III Start of Year End of Year Policy Annual Year-End Year-End Premium Units Units Unit Fund GMUP Year Return Unit Price GMUP Paid Purchased Redeemed Balance Value Value Issue 10.0000 10.0000 1 % -15.3% 8.4714 10.0000 100,000 , 9,000 , 544 8,456 , 71,637 , 84,564 , 2 46.2% 12.3838 12.3838 100,000 11,332 533 19,256 238,458 238,458 3 33.9% 16.5844 17.9494 100,000 7,752 313 26,695 442,714 479,152 4 27.2% 21.0947 22.0997 - - 47 26,648 562,128 588,908 5 -9.2% 19.1541 22.0997 - - 36 , 26,612 509,728 , 588,116 , 6 20.1% 23.0103 23.0103 - - 36 26,576 611,512 611,512 7 -2.9% 22.3391 24.1253 - - 32 26,543 592,953 640,365 8 0.4% 22.4219 24.1253 - - 32 26,511 594,437 639,597 9 5.9% 23.7500 24.1253 - - 31 , 26,480 628,906 , 638,845 , 10 5.2% 24.9924 24.1253 - - 30 26,451 661,066 638,130 Guaranteed Maturity Unit Price is highest unit price of Platinum Plus Fund III recorded on Business days between May 15, 2009 and August 16, 2016. Units Purchased is Premium (net of Premium Allocation Charge) ÷ by unit price at that time time. Units Redeemed reflect Policy Administration & Mortality Charges covered on a monthly basis. Birla Sun Life Insurance Company Limited 15 Copyright Birla Sun Life Insurance Company Limited 2008
  • 16. Actual Fund Performance - Platinum Plus Fund II 11.00 Platinum Plus Fund II Guaranteed Maturity Unit Price 10.00 9.00 8.00 7.00 Despite fall in markets, policyholders continue 6.00 to enjoy guaranteed maturity value of 10.25 5.00 7‐Jan 4‐Mar 14‐Jan 21‐Jan 28‐Jan 3‐Dec 11‐Mar 18‐Mar 25‐Mar 1‐Oct 8‐Oct 5‐Nov 10‐Dec 17‐Dec 24‐Dec 31‐Dec 4‐Feb 1‐Apr 8‐Apr 15‐Oct 22‐Oct 29‐Oct 10‐Sep 17‐Sep 24‐Sep 12‐Nov 19‐Nov 26‐Nov 11‐Feb 18‐Feb 25‐Feb 15‐Apr 22‐Apr 29‐Apr NAV as on 30th April’09 : 10.33 p Guaranteed returns in volatile markets Despite providing guaranteed maturity unit price (GMUP) to its policyholders, the fund has maintained higher equity exposure Policyholders will continue to enjoy the upside while the downside is protected by GMUP (i e 10 25 (i.e. 10.25 as on 15th April, 09) Birla Sun Life Insurance Company Limited 16 Copyright Birla Sun Life Insurance Company Limited 2008
  • 17. BSLI Platinum Plus Plan Designed with features to suit your needs Innovating to achieve wealth creation & protection solutions Convenience through shorter payment period & full liquidity Structured well-diversified portfolio with quality professional advice Commitment through guarantees A premier plan which takes cares of your Ins rance and Investment worries! hich o r Insurance In estment orries! Birla Sun Life Insurance Company Limited 17 Copyright Birla Sun Life Insurance Company Limited 2008
  • 18. Thank You Birla Sun Life Insurance Company Limited Copyright Birla Sun Life Insurance Company Limited 2008