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THE BIRDS AND 
THE BEES
The way we run businesses is still shaped 
by industrial-era mindsets
McGrath, R., (2014). The end of competitive advantage, Harvard Business Review Press, Boston, Massatusetts.
Only 13% of small businesses think that 
their accountant is forward-thinking. 
72% have changed accountant because 
they thought they were “reactive”.
1. 
BALANCE STABILITY 
WITH AGILITY
Perfect 
Knows Less 
Knows even 
less 
Knows 
Basically 
noting 
Don't listen to 
her 
Pretend he 
doesn't exist 
Less Important 
Don't trust 
him 
Who is that? 
Waste of 
oxygen 
Just ignore 
him
2. 
FUTURE FOCUSED
3. 
SOUND INGENUITY
The Old Way The Future 
Analytical, logical, linear Mindset 
Clever, original and inventive, but 
grounded in experience & reason 
Control and efficiency Driver Agility and effectiveness 
Trusted Heritage Brand Sound ingenuity
AGILE 
FUTURE 
FOCUSSED 
SOUND INGENUITY
THANK YOU

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Birds and Bees - Reckon conference 2014

  • 1. THE BIRDS AND THE BEES
  • 2.
  • 3.
  • 4.
  • 5. The way we run businesses is still shaped by industrial-era mindsets
  • 6. McGrath, R., (2014). The end of competitive advantage, Harvard Business Review Press, Boston, Massatusetts.
  • 7. Only 13% of small businesses think that their accountant is forward-thinking. 72% have changed accountant because they thought they were “reactive”.
  • 8. 1. BALANCE STABILITY WITH AGILITY
  • 9. Perfect Knows Less Knows even less Knows Basically noting Don't listen to her Pretend he doesn't exist Less Important Don't trust him Who is that? Waste of oxygen Just ignore him
  • 11.
  • 13.
  • 14. The Old Way The Future Analytical, logical, linear Mindset Clever, original and inventive, but grounded in experience & reason Control and efficiency Driver Agility and effectiveness Trusted Heritage Brand Sound ingenuity
  • 15. AGILE FUTURE FOCUSSED SOUND INGENUITY