Reckon Conf2015 (AU / NZ) Applying digital marketing to your practice

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To grow your practice, you need to have all the right marketing tools and an integrated strategy. Our marketing expert will outline all the building blocks of today’s digital tools that you can apply to your practice – including SEO, SEM, UX and Analytics.

Applying digital marketing
to your practice
Matthew Butler

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Digital marketing

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Digital marketing competitor analysis

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What Is Competitor Analysis? We should begin with the fundamentals: the definition of competitor analysis. It is the way toward researching and analyzing the marketing methodologies and business qualities of the organizations operating in a given market. Competitor analysis is normally done to distinguish qualities and shortcomings of other market players, define your organization's standing according to them, feature holes, and gauge your latent capacity and occasions to fill them.

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Panel discussion Stuart Norman, CEO at Association of Accounting Technician (AAT) Association Matthew Addison, Executive Director at Institute of Certified Bookkeepers (ICB) Association Clayton Oates, CSO at QA Business | Reckon Accredited Partner Learn from your peers among a panel of bookkeepers as they share their journey, experience and growth. Explore, discover and see how others in your industry are adapting to change and growing from it.

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Sam Allert, Reckon’s Managing Director of Australia and New Zealand will address current industry trends and how it has been transformed by today’s technology. Sam will share unique insights into the future of the accounting industry and identify key opportunities for advisors across our product range. Hear all about the Reckon journey and how we’re connecting over 600,000 businesses and 6,000 accountants with the most comprehensive suite of products on the market.

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