Sylvia Nakanyike from Makerere University presented research on farmers' willingness to pay for virus-free sweet potato vines in Uganda. The research found that farmers were willing to pay an average of 8,400 Ugandan shillings for virus-free vines, which was higher than the 2,611 shillings for farmer-saved vines. Factors like higher income from sweet potato crops and better market access increased farmers' willingness to pay. Based on the average willingness to pay, number of farmers and planting seasons, the estimated total market potential for virus-free sweet potato vines in Uganda is 35.8 billion Ugandan shillings.