Decrease load time and increase traffic by optimizing site speed. A 1-second increase in load time results in 11% fewer page views as people leave slow sites. The document provides 5 tasks to improve load time: 1) Remove unnecessary plugins, 2) Optimize image sizes and widths, 3) Limit blog pages to 6 posts, 4) Use a cache plugin, and 5) Streamline the sidebar. Testing load times on Pingdom.com before and after making changes will show improvements from these optimizations.