1. Promoting Cycling in
Nairobi
Tonny K. Omwansa, Phd
Director, C4DLab
@tomwansa

2. Partners
C4DLab
● An R&D and startup incubation lab,
based at the School of Computing
and Informatics, UoN
● Previous work on innovative mobility
solutions (e.g. Digital Matatu
Mapping)
UN-Habitat
● Knowledge, advocacy and technical
assistance on sustainable urban mobility
solutions
● Previous experience on Bike Share and
Road Safety Advocacy (e.g. at Makerere
University, Kampala; Zambezi Cycle Race)
SifaSafi
● Startup incubated at C4DLab
● VISION: To develop
sustainable business
solutions for cities in Africa
● Initiators of Pilot Bike Share

3. Limited mobility options around campus
Stats: World Bank Journal,2015
Problem
Inconvenient Movement between
the two Colleges and hence
several Schools and Departments

4. THIS IS A SOLUTION
 To demonstrate how an alternative means of transport between the two
campuses could work
 To create awareness around health and environmental issues of cycling
 To pilot a mobility solution for replication beyond campus
 To promote multidisciplinary collaboration, by facilitating incubation and
innovation

5. PILOTING SOLUTION
 Two docking stations with 10 or so bikes per station
 Identification mechanism enable give access
 Intelligence to monitor bike usage

6. LET’S REVIEW OUR BIKESHARE UON PILOT

7. LET’S REVIEW OUR BIKESHARE UON PILOT
Survey Results, Day 4: Number of Rounds and Willingness to PaySurvey Results, Day 4: Number of Rounds, Willingness to Pay, Comment

8. HOW TO MAKE IT SUSTAINABLE
Advertising space
City tours/realities
safety drills/training
Clubs/ student
participation
Repair &
Maintenance
IoT for personal data/
tracking
Flexibility of business
model
subscription model

9. GENDER
 Slow uptake of cycling among women in Nairobi
 Inconvenience, poor safety and culture issues
 Pilot shows female interest in cycling (!!)
 Specific Design (low crossbar etc.)
 Outreach (incentives, training)
 Female interest in cycling would make cycling “cool” for men

10. Design Thinking outcomes
(brainstorm session)

11. WHY ARE YOU HERE?

12. References
1http://repository.up.ac.za/bitstream/handle/2263/20017/Mitullah_Mainstreaming(2012).pdf?sequence=1
2http://www.worldbank.org/transport/transportresults/regions/africa/ssatpwp80.pdf
3 We can power Change Bike. Share at Campuses

13. THANKS!
Any questions?