The document discusses how big data and analytics are driving new business application models and identity management needs. It outlines how big data is enabling data-driven decision making and personalized user experiences. This requires separating data access from application logic and controlling access at the data level. Identity analytics is a core component to enable predictive and real-time access to data based on changing user contexts. The new application architecture centers on enabling secure access to data across cloud infrastructure through an identity and analytics fabric.