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EDF2014: Rüdiger Eichin, Research Manager at SAP AG, Germany: Deriving Value from Big Data for Enterprise Performance Management

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Selected Talk by Rüdiger Eichin, Research Manager at SAP AG, Germany at the European Data Forum 2014, 20 March 2014 in Athens, Greece: Deriving Value from Big Data for Enterprise Performance Management.

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EDF2014: Rüdiger Eichin, Research Manager at SAP AG, Germany: Deriving Value from Big Data for Enterprise Performance Management

  1. 1. Deriving Value from Big Data for Enterprise Performance Management Dr. Rüdiger Eichin SAP Products & Innovation
  2. 2. © 2013 SAP AG. All rights reserved. 2 Changes in the Value Creation of Enterprises *) Source: Ocean Tomo  Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies
  3. 3. © 2013 SAP AG. All rights reserved. 3 Changes in the Value Creation of Enterprises *) Source: Ocean Tomo  Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies 17% 32% 68% 80% 80% 83% 68% 32% 20% 20% 0% 20% 40% 60% 80% 100% 1975 1985 1995 2005 2010 Intangible Assets Tangible Assets Components of S&P 500 Market Value*  Stock Markets can serve as an indicator for these changes
  4. 4. © 2013 SAP AG. All rights reserved. 4 Changes in the Value Creation of Enterprises  How do enterprises manage their key value drivers today ?  Can Big Data help to improve the situation ? *) Source: Ocean Tomo  Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies 17% 32% 68% 80% 80% 83% 68% 32% 20% 20% 0% 20% 40% 60% 80% 100% 1975 1985 1995 2005 2010 Intangible Assets Tangible Assets Components of S&P 500 Market Value*  Stock Markets can serve as an indicator for these changes
  5. 5. © 2013 SAP AG. All rights reserved. 5 Digital & Intangible Assets (DIA) – Challenges
  6. 6. © 2013 SAP AG. All rights reserved. 6 Digital & Intangible Assets (DIA) – Challenges  Relevant for many decisions  Hard to capture, measur e and monitor  May reside in- and outside of a company  Control and reporting systems are mainly focused on financial value
  7. 7. © 2013 SAP AG. All rights reserved. 7 Digital and Intangible Assets – Benefits from Big Data  Much of the information related to DIA is unstructured, e.g. for  Customer Relationship: Behavior and sentiment  Human Capital: Collaborative tools & social company networks  Intellectual Capital: Patents and ideas
  8. 8. © 2013 SAP AG. All rights reserved. 8 Digital and Intangible Assets – Benefits from Big Data  Big Data may help to improve with regards to  Availability  Quality  Semantics  Relevance  Much of the information related to DIA is unstructured, e.g. for  Customer Relationship: Behavior and sentiment  Human Capital: Collaborative tools & social company networks  Intellectual Capital: Patents and ideas
  9. 9. © 2013 SAP AG. All rights reserved. 9 Our Project – Building a Foundation for DIA  Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content
  10. 10. © 2013 SAP AG. All rights reserved. 10 Our Project – Building a Foundation for DIA  Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content  Extensible, e.g.with methods for measuring, predicting, text analysis, sentiment analysis, and reporting of DIA
  11. 11. © 2013 SAP AG. All rights reserved. 11 Our Project – Building a Foundation for DIA  Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content  Extensible, e.g.with methods for measuring, predicting, text analysis, sentiment analysis, and reporting of DIA  Enabling new types of solutions and services, e.g. for Human Capital Managment, or Marketing
  12. 12. © 2013 SAP AG. All rights reserved. 12 Transparency on the Value Creation of a Company – Example www.sapintegratedreport.com
  13. 13. © 2013 SAP AG. All rights reserved. 13 Transparency on the Value Creation of a Company – Example www.sapintegratedreport.com Connecting financial and non-financial performance
  14. 14. Dr. Rüdiger Eichin SAP Products & Innovation Dietmar-Hopp-Allee 16 69190 Walldorf Germany ruediger.eichin@sap.com

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