From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: How Email Marketing Is Revolutionizing Paid Search. PRESENTATION: Miss Cleo Sees the Future of Email Marketing - Given by Cleo Hage, @therealmisscleo - WordStream Inc, Paid Search Strategist. #SMX #13B2
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: How Email Marketing Is Revolutionizing Paid Search. PRESENTATION: Miss Cleo Sees the Future of Email Marketing - Given by Cleo Hage, @therealmisscleo - WordStream Inc, Paid Search Strategist. #SMX #13B2
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
The Retargeting Series: Foundational 3-Audience RetargetingSearch Scientists
Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
A comprehensive look at measuring the sales funnel that exists in blogging when utilizing blogging as an SEO strategy to acquire inbound marketing leads or ecommerce conversions.
It's essential that marketers don't simply look at the big picture or overall conversion rate - they need to break up the funnel into steps and measure each step independently so that they can act independently on the results.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
This document provides an audit summary of a PPC account. The summary identifies that the account structure is simple, with keywords not separated into different campaigns and ad groups. It also finds that budgets are not well controlled and spending is dominated by underperforming ad groups and keywords. Additionally, the audit finds opportunities to improve bidding strategies, keyword matching, ad copy testing, mobile optimization, quality scores, conversion tracking, and remarketing. The document recommends revising the campaign structure, implementing regional targeting, testing advanced bidding techniques, focusing on negatives, and investing in brand awareness through display and video to help grow the business.
Part 1 of the guide discusses optimizing a business's website and Google My Business listing for local search visibility. It recommends creating individual pages for each physical location that include the city or location in titles, headings, content, and metadata. It also suggests including details like address, phone number, hours and maps. The guide stresses the importance of a mobile-friendly site and complete, optimized Google My Business listing to appear in local search results.
The document discusses various techniques for managing risk in online businesses and ensuring long-term success, including having reliable hosting and backups, diversifying income across multiple websites and products, using multiple traffic sources, developing recurring revenue streams, and ensuring content is fair and factual. Specific recommendations are provided for each risk area addressed.
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
The document provides an overview of Push PPC's PPC audit and optimization process. The summary includes:
[1] Push PPC conducted an audit of the client's PPC account which identified several opportunities for improvement, such as optimizing the campaign structure, bidding strategy, keyword matching, ad extensions, and more.
[2] Push PPC utilizes various tools like the Push Analyzer to efficiently analyze client accounts and identify underperforming areas in need of optimization.
[3] Following the audit, Push PPC would work with the client to develop an optimized PPC strategy and make improvements to the account based on the audit findings in order to improve performance metrics like conversions and decrease the cost per
The document provides an overview of Push PPC's PPC audit and optimization process. The summary includes:
[1] Push PPC conducted an audit of the client's PPC account which identified several opportunities for improvement, such as optimizing the campaign structure, bidding strategy, keywords, ad extensions, and mobile performance.
[2] As part of the optimization process, Push PPC would revise the campaign structure, test more intelligent bidding techniques, expand keyword match types, focus on adding negatives, and optimize ad copy testing.
[3] Push PPC's strategy development team would then create an account plan, set up optimization scripts, and work with the client to implement tracking and reporting solutions like the
Its all about ROI - Measuring your Social Media & Online EffortsRich Benjamin
This document discusses how to measure the return on investment (ROI) of social media and online marketing efforts using Google Analytics. It provides an overview of key Google Analytics metrics such as audience demographics, traffic sources, content performance, goals and conversions. The document emphasizes setting up goals in Google Analytics to track important business objectives and calculates the monetary value of conversions. It also cautions about potential risks to traffic from Google's algorithm updates.
7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
This document provides guidelines for setting up an online store to sell e-books. It outlines key areas to focus on such as choosing a descriptive domain name, optimizing product photos and descriptions, adding shopping cart functionality, collecting customer feedback, creating engaging content, implementing search engine optimization and affiliate marketing strategies, driving traffic through blogging, social media and ads, offering multiple payment options, ensuring legal compliance, and following up with customers to ensure their success. Regular efforts are needed across these areas to drive traffic and convert visitors into customers.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Holiday Prep: The Essential Science of Landing PagesTrada
This document summarizes a webinar about landing page optimization for holiday campaigns. It provides tips for crafting effective landing pages, including matching messages to campaigns, always testing pages, creating a sense of urgency, including trust indicators, and using compelling calls to action. It also discusses post-conversion strategies like offering coupons or signups to keep leads engaged. The webinar is part of an ongoing series about holiday preparation and marketing crowdsourcing solutions.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
Your Guide to Pay Per Click (WSI Cyprus)WSI (Cyprus)
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows
your company to create online brand exposure to your target markets. Additionally, PPC gives you
ultimate control over your marketing dollars while allowing you to capture the attention of the booming
number of online consumers who are ready to spend money on your products and services. You just
need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that
read it! How can it get any better than this in advertising?
Navah Hopkins gives a presentation on optimizing digital marketing budgets across multiple advertising networks. She begins with an overview of minimum budget requirements for Google, Bing, Facebook and discusses the benefits of diversifying budgets rather than relying on one network. Navah then provides tips for optimizing campaigns on each individual network to get the most value. Finally, she shares two case studies that demonstrated significant improvements in key metrics like cost per acquisition by applying multi-network optimization strategies.
The Retargeting Series: Foundational 3-Audience RetargetingSearch Scientists
Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
A comprehensive look at measuring the sales funnel that exists in blogging when utilizing blogging as an SEO strategy to acquire inbound marketing leads or ecommerce conversions.
It's essential that marketers don't simply look at the big picture or overall conversion rate - they need to break up the funnel into steps and measure each step independently so that they can act independently on the results.
This document discusses how Google AdWords/Pay Per Click advertising works and how it can benefit law firms. It makes three key points:
1. Google AdWords allows law firms to pay to appear at the top of Google search results on computers and mobile phones, driving more traffic to their website and generating more leads.
2. To be successful, a law firm's ad needs to be one of the top 4 results. Landing lower means the ad will not be seen or clicked on.
3. Optimizing the landing page that website visitors are directed to after clicking an ad is important to convert those visitors into clients or sales for the law firm. Dedicated, well-designed landing pages work better
This document provides an audit summary of a PPC account. The summary identifies that the account structure is simple, with keywords not separated into different campaigns and ad groups. It also finds that budgets are not well controlled and spending is dominated by underperforming ad groups and keywords. Additionally, the audit finds opportunities to improve bidding strategies, keyword matching, ad copy testing, mobile optimization, quality scores, conversion tracking, and remarketing. The document recommends revising the campaign structure, implementing regional targeting, testing advanced bidding techniques, focusing on negatives, and investing in brand awareness through display and video to help grow the business.
Part 1 of the guide discusses optimizing a business's website and Google My Business listing for local search visibility. It recommends creating individual pages for each physical location that include the city or location in titles, headings, content, and metadata. It also suggests including details like address, phone number, hours and maps. The guide stresses the importance of a mobile-friendly site and complete, optimized Google My Business listing to appear in local search results.
The document discusses various techniques for managing risk in online businesses and ensuring long-term success, including having reliable hosting and backups, diversifying income across multiple websites and products, using multiple traffic sources, developing recurring revenue streams, and ensuring content is fair and factual. Specific recommendations are provided for each risk area addressed.
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
The document provides an overview of Push PPC's PPC audit and optimization process. The summary includes:
[1] Push PPC conducted an audit of the client's PPC account which identified several opportunities for improvement, such as optimizing the campaign structure, bidding strategy, keyword matching, ad extensions, and more.
[2] Push PPC utilizes various tools like the Push Analyzer to efficiently analyze client accounts and identify underperforming areas in need of optimization.
[3] Following the audit, Push PPC would work with the client to develop an optimized PPC strategy and make improvements to the account based on the audit findings in order to improve performance metrics like conversions and decrease the cost per
The document provides an overview of Push PPC's PPC audit and optimization process. The summary includes:
[1] Push PPC conducted an audit of the client's PPC account which identified several opportunities for improvement, such as optimizing the campaign structure, bidding strategy, keywords, ad extensions, and mobile performance.
[2] As part of the optimization process, Push PPC would revise the campaign structure, test more intelligent bidding techniques, expand keyword match types, focus on adding negatives, and optimize ad copy testing.
[3] Push PPC's strategy development team would then create an account plan, set up optimization scripts, and work with the client to implement tracking and reporting solutions like the
Its all about ROI - Measuring your Social Media & Online EffortsRich Benjamin
This document discusses how to measure the return on investment (ROI) of social media and online marketing efforts using Google Analytics. It provides an overview of key Google Analytics metrics such as audience demographics, traffic sources, content performance, goals and conversions. The document emphasizes setting up goals in Google Analytics to track important business objectives and calculates the monetary value of conversions. It also cautions about potential risks to traffic from Google's algorithm updates.
7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
This document provides guidelines for setting up an online store to sell e-books. It outlines key areas to focus on such as choosing a descriptive domain name, optimizing product photos and descriptions, adding shopping cart functionality, collecting customer feedback, creating engaging content, implementing search engine optimization and affiliate marketing strategies, driving traffic through blogging, social media and ads, offering multiple payment options, ensuring legal compliance, and following up with customers to ensure their success. Regular efforts are needed across these areas to drive traffic and convert visitors into customers.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Holiday Prep: The Essential Science of Landing PagesTrada
This document summarizes a webinar about landing page optimization for holiday campaigns. It provides tips for crafting effective landing pages, including matching messages to campaigns, always testing pages, creating a sense of urgency, including trust indicators, and using compelling calls to action. It also discusses post-conversion strategies like offering coupons or signups to keep leads engaged. The webinar is part of an ongoing series about holiday preparation and marketing crowdsourcing solutions.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
Your Guide to Pay Per Click (WSI Cyprus)WSI (Cyprus)
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows
your company to create online brand exposure to your target markets. Additionally, PPC gives you
ultimate control over your marketing dollars while allowing you to capture the attention of the booming
number of online consumers who are ready to spend money on your products and services. You just
need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that
read it! How can it get any better than this in advertising?
Navah Hopkins gives a presentation on optimizing digital marketing budgets across multiple advertising networks. She begins with an overview of minimum budget requirements for Google, Bing, Facebook and discusses the benefits of diversifying budgets rather than relying on one network. Navah then provides tips for optimizing campaigns on each individual network to get the most value. Finally, she shares two case studies that demonstrated significant improvements in key metrics like cost per acquisition by applying multi-network optimization strategies.
Big profits with little budgets PubCon Florida 2018Navah Hopkins
Big profits can happen for $1000 or less per month! i talk about AdWords, Facebook, Display, and Bing and how to get those networks to work together for ultimate profit.
Chasing Quality Over Quality Score Search Marketing SummitNavah Hopkins
The document discusses quality score in Google Ads and provides advice on how to optimize campaigns based on quality score as a health indicator rather than a key performance indicator. It notes that chasing high quality scores does not always correlate with campaign success and outlines factors like ad relevance, landing page experience, and audience targeting that have a bigger impact on results. The document also shares a case study of a dog training business that improved revenue 130% from February to May while quality score decreased slightly, demonstrating the need to evaluate multiple metrics.
THIS JUST IN: you don't need to spend a lot to see major profits from online advertising.
Don't believe us?
Join our expert for a power hour in how you can leverage AdWords, Bing, Display and Facebook to produce noticeable results without breaking the bank.
You'll walk away knowing exactly what you need to do to:
- Decide which advertising networks make the most sense for your business
- Set a realistic budget that WILL win you new customers
- Use multiple platforms together to blow your competition out of the water
Unlocking ROI Out of Any Budget 2019 advanced search summitNavah Hopkins
Star wars themed deck on how to trouble shoot budgets (can't spend the budget, over spending, and scaling success) looking at impression share, auction price, and settings.
Chasing quality over quality score 2019 doNavah Hopkins
Session on understanding quality score, and optimizing for profit instead of a specific score. Includes lessons learned around account structure, landing pages, and ad copy
My PubCon Florida deck on how to navigate budgets and leverage marketing channels so marketing is all about return on ad spend. Includes Google ads, Bing, Display, and Facebook.
Sam Shetty presented a webinar on measuring ROI from PPC campaigns. The webinar covered determining if PPC is right for a company based on goals, calculating a target CPA, optimizing budgets and quality scores, improving landing pages, and tips for improving ROI such as long-tail keywords. Shetty also discussed outsourcing PPC campaigns and took questions from the audience.
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Chasing quality over quality score 2018 pubcon Navah Hopkins
PubCon Pro session on the mechanics of quality score and why it's important to treat quality score as a health indicator, instead of a KPI. This talk discusses structure, campaign strategy, and a case study of a client who focused on profit/
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
The webinar discusses finding the right leads for a business through pay-per-click (PPC) advertising. It covers identifying ideal customer profiles, determining budget and operations, and optimizing ad copy and landing pages. The webinar suggests focusing PPC campaigns on customers most likely to buy, using keywords that show intent, and creating ads and pages that guide qualified prospects to convert. The goal is to use PPC to find "profitable partners" that meet business needs and become long-term customers.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
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When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
This document discusses features from an INBOUND14 conference, including new personalization tools, a calendar tool, an email dashboard and optimizer, Sidekick and HubSpot CRM tools. It prompts discussion questions about how attendees would use the new personalization features, how they currently manage campaigns, common email pitfalls, whether their sales team uses similar tools, and which CRM system they currently use. The second part discusses finding a balance between sales and marketing, including focusing on personas, content that should be used, putting the right information on forms, using workflows to connect teams, and putting data and workflows into sales team inboxes.
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Affiliate Management Days - Battle of the Email Offer Types-CPA-CPM_FINALDaryl Colwell
This document summarizes a presentation about email marketing campaigns using cost-per-acquisition (CPA) versus cost-per-mille (CPM) models. It notes that while CPM campaigns guarantee delivery dates, they carry more risk since payment is made upfront. CPA campaigns pose less risk since payment is only made for acquired leads, but delivery dates are not guaranteed. It recommends testing both models and consolidating marketing partners to improve performance. Mobile optimization, compliance monitoring, and managing data sources are also discussed as keys to success.
Similar to Big Profits With Little Budgets sfima (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Session on If this, then that on ppc automation for SMX Munich. In This deck, I discuss whether to opt into PMax, broad match, creative, and automated account workflow.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
This document discusses strategies for building trust and revenue through first-party data and conversion experiences. It emphasizes understanding audiences, message mapping creative experiences across channels, and using email lists to nurture prospects. Specifically, it recommends crafting mobile-optimized experiences, using guardrails when prospecting with email, leveraging cross-channel attribution, and defending against competitors by asking for contact information upfront. The overall message is that understanding audiences and providing consistent, trust-building experiences across channels can improve engagement and conversion.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
This document discusses how to translate brilliant messaging across marketing channels by understanding audiences and inspiring desire. It emphasizes defining target personas based on buying power, motivation and frequency. Messaging should be tailored to different channels, with search focusing on needs, social media nurturing wants, and display planting seeds. Leveraging customer data through audiences is key to personalizing ads and guiding prospects through their journey. The goal is to consistently meet prospects' needs across all channels so they develop a craving for the brand.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
This document outlines an agenda and topics for a PPC conference day focused on profitability. The agenda includes sessions on setting up campaigns profitably, creating effective creative, evaluating campaign performance, and identifying valuable customer segments. Specific topics within the sessions include account structure, automation, trends, ad creative, landing pages, testing, metrics, personas, audiences, and compliance. The document also provides details from several of the sessions, including tips for small accounts, grouping keyword concepts, using match types effectively, negatives, and automation strategies like Dynamic Search Ads and bidding options.
This document summarizes a presentation about conducting a paid search audit. It discusses key metrics to examine like impression share and reasons for losing impressions. It also covers when to make changes to campaigns versus letting them run. Hidden settings that could impact campaigns are outlined as well as lessons from COVID-19 like automated bidding struggling and adjusting messaging. The presentation provides an overview of important aspects to evaluate when auditing paid search campaigns.
Discussing how to troubleshoot budgets and how to help solve those problems through auditing scope of campaign, conversion type, and nature of the channel we're going after.
The document discusses strategies for creating effective paid search ads. It provides tips for dissecting ad copy, understanding what customers are asking for, and leveraging automation vs human creativity. Key lessons include crafting ads for specific audiences, using trends to guide but not replace branded messaging, and using automation for basic tasks but not creative work or analysis that requires human judgment. Automation can improve metrics but not replace human star power in copywriting. Overall it emphasizes understanding searchers' needs and writing ads that solve problems over simply promoting brands.
Finding and Converting Your Perfect Customers ASW2020Navah Hopkins
Paid search and social session on strategies and structures to find and convert your perfect leads using audiences, extensions, ads, and landing pages.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
2. | #PubCon @navahf 2
Agenda
• Budgets By Network
• How to Make the Most of Your Budget
• Signals of Growth/Case Studies
• Work across the entire WordStream book of
business
• Started working in Digital Marketing in 2008
• I call my husband, my lovely…we’re very nerdy
A Little About Me
3. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 3
Ryan Reynolds (aka Deadpool) was asked one of the
most important questions: which ad network is
better?
4. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 4
Let’s play the Ad Network
Dating Game!
5. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 5
• Really smart, rich, and powerful.
They’re constantly changing their
look to set trends.
• Sometimes over fixates on the little
things
• Only dates power players like them.
Meet Alpha Adwords
6. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 6
• Sometimes roped into going out
with the wrong people as a favor to
the other Chris’s.
• Tries to create value for you
through experimental projects.
• Invests a lot into special effects,
that don’t always land.Meet Dreamy Display
7. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 7
• Often overlooked, but has looks
and smarts in their own right.
• Is a little nerdy and prefers a cheap
date of gaming over a night on the
town.
• Loves art and appreciates those
who draw for them.
Meet Bashful Bing
8. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 8
• Really laidback and is down to
party whenever and however you
want.
• Struggles to reconcile their love of
retro payments with forward
thinking design.
• Sometimes gets in trouble for their
openness, and doesn’t always get
taken seriously despite being
quietly loaded.
Meet Fun Facebook
9. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 9
In the Old Days, Advertising was a Monogamous
Relationship
10. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 10
It was Usually With AdWords
11. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 11
This Worked for a While, but Then Sticker
Shock Set in for All Those Expensive
Cocktails (clicks)
12. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 12
On Average, Adwords Requires at Least $750 Ad
Spend Per Month.
13. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 13
Display Auction Prices are More Reasonable
14. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 14
Bing Requires at Least $450
15. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 15
Facebook can get by on $250 (highly dependent on
initiative)
16. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 16
No One Network Should Get All Your Budget – Let’s
Shed the Confines of Budget Monogamy!
18. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 18
Let’s get to know each other
19. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 19
How Much Do You Make When A Prospect Becomes a
Customer?
20. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 20
Are All Parts of Your Business Equal, or Should We Be
Playing Favorites?
21. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 21
Can You Focus Your Advertising Efforts into Being a Big
Fish in a Little Pond?
22. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 22
Depending On Your Answers, You Will Need to Use
Some Filters
23. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 23
Pick the Right Time to Make Your Move
0
2
4
6
8
10
12
14
16
18
20
Conversions
Conversions by Day Of Week
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Saturday
CPA $9.29
24. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 24
Location Can Make or Break the Mood
25. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 25
Keyword Choices Dictate How Far Your Budget Can Go
Based on $369
spend between
October 25th and
November 23rd
2017
26. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 26
Broad Keywords Can Drag Your Budget into
Unintended Auctions
162%
More
Than
Average
27. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 27
In Many Cases, Controlling for Auction Price is Enough
to include AdWords in Initial Touch Plans
28. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 28
Sometimes the Average CPC is Just Too High…
29. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 29
Meet the Yentas of Online Advertising: Remarketing
Lists for Search Ads & Customer Match
30. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 30
• Bid more/less aggressively on
certain users.
• Target exclusively those users so ad
copy can be the perfect match.
• Begin weighting different behaviors
and interactions with your brand.
Using RLSA/Customer
Match You Can:
31. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 31
The Average User Takes 3.58* Exposures to Your Brand
to Act. Your Budget Might Need Other Networks to
Make the Introduction
*Based on 5000 accounts running AdWords and Display
34. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 34
One of the Most Costly Mistakes Advertisers Make is
Combining Search & Display in the Same Campaign
35. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 35
Display Average CPC’s Are Cheaper – Google Could Be
Fooled into Funneling More Budget into Display Than
Search
0
0.5
1
1.5
2
2.5
3
3.5
0
200
400
600
800
1000
1200
1400
Display Search
November 2017
Clicks Conversions Average cpc
10%
conversion
rate vs 4%
conversion
rate
41. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 41
Display Can Bring Users Your Branded and
Remarketing Search Campaigns are Poised to Pick-up
$16.54
Budget
168550
Impressions
701
Clicks
*Average monthly budget, impressions and clicks
across 4000 accounts (no budget over $50 and no
budget under $1)
42. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 42
• Exclude mobile apps
• Check content for brand integrity
• Audit placements for cost
effectiveness
• Have remarketing tag placed
BEFORE starting display campaign.
Friends Don’t Let Friends
Party With Display Without
A Game Plan.
44. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 44
Bing Works Because a Lot of the Search Rules of
Engagement are the Same
45. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 45
It Can be As Easy as Hitting the Import Button
46. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 46
• Ad group level location and
schedules
• No “unknown” demographics (just
can’t completely exclude).
• Target specific search partner sites.
Budget-Saving Bing Unique
Traits
47. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 47
• Not all bidding strategies carry over
– make sure you’re bidding to rank!
• Bing serves ads in the time of the
user – audit your schedule!
• Extensions can lead to conversions
– make sure they’re set up
correctly!
What to Check For:
48. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 48
Bing Empowers Other Networks to Be Better:
49. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 49
It’s Much Easier to Own 90%+ Impression Share on
Bing Than AdWords
51. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 51
Facebook Takes Us into Uncharted Structure Territory
– the Ad Set, Not the Campaign Holds Strategic
Control
52. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 52
Given that Facebook
Charges in CPM – the Most
Strategic Energy Should be
Focused on the Copy (Don’t
Reuse Your Display Ads)
53. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 53
Too Broad
54. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 54
If You’re Working With
$500 or Less, Use At Least
One Prebuilt Audience
55. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 55
The key is Getting Your
Message in Front of the
Right User (and Not
Lumping Your Users
Together)
56. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 56
Same Copy: Drastically
Different Results!
• 19 conversions vs 0
• 2,144 impressions vs. 3,782
• 76 clicks vs 179
57. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 57
Always Include at Least One Location Target (Ideally
More Focused Than a Whole Country)
58. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 58
Average CPC is a Good Indicator if Your Copy is
Engaging or Getting Friendzoned
59. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 59
Facebook is a Safe-Haven for Many Disapproved
Industries
61. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 61
We’ve Explored Each Network’s Budget Optimization Powers
62. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 62
But as Ryan said, “we want all the scoops...with pine
nuts on top!”
63. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 63
Sync in Audience segments for analytics to capture cross
network audiences
64. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 64
You can either overcome the reason your
organic traffic bounced, or outright
exclude them (since they’re coming to
you anyway)
65. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 65
In-Market Audiences Now Available on Search and Display
*On Google Ads
and Bing
67. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 67
Client Story: The Facility
68. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 68
• Focused optimization efforts on
prime prospects, and layered in
demographic targeting/bid
adjustments.
• Launched Facebook lead campaign,
which allowed for branding and
acquisition
• Supplemented winning search
campaign with Bing
Main Action Items:
70. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 70
Client Story: A & A Machinery
71. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 71
• Segmented giant campaign into
micro campaigns focused on
specific locations.
• We audited each location for how
users searched and paused
variations driving up the spend.
• Imported successful campaign into
Bing (allowing for further location
targeting).
• Ran Facebook look a like campaigns
on services that were too expensive
to achieve on search.
Main Action Items:
72. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 72
A & A Machinery
Benchmark (1/13/16)
• Spend: $2,726.42 (AdWords)
• Impressions: 14,041
• Clicks: 435
• Average CPC: $6.27
• Conversion Rate: 1.61%
• CPA: $389.49
Post Optimizations (11/1/17)
• Spend: 357.78 (AdWords/Bing)
• Impressions: 1,537
• Clicks: 74
• Average CPC: $5.44
• Conversion Rate: 32.43%
• CPA: $14.91
73. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 73
But Navah, They Eventually Grew Their Spend Past
$1000…
74. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 74
Of Course They Did – Once You Get the Machine
Working, Putting More Money in Means More
Leads/Sales
75. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 75
The Goal of Most Businesses is to Grow Scalably
77. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 77
Action Item #1: Audit All Networks for Auction Prices
That Could Be Running Away With Your Budget.
78. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 78
Action Item #2: Build in Remarketing Lists So Your Ad
Spend Can Empower Itself Rather Than Live in a
Vacuum
79. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 79
Action Item #3: Audit Your Copy For Each Stage of the
Buying Cycle
80. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 80
Action Item #4: Conduct an Honest Audit of Your
Business’s Profit Centers, Lead Values, and Growth
Trajectories
81. | #SFIMA @navahf Grade Your Account: wordstream.com/sms 81
Action Item #5: Create Criteria for Campaigns That
Account for Growth – and Don’t Be Afraid to Take Your
Relationship With Your Budget To the Next Level!