SlideShare a Scribd company logo
“I wouldn’t have come onboard if I hadn’t known that they were
building this massive Facebook and data machine...”
3
Data for the many, not just the few
User data and user trust are intimately linked – especially in politics.
We don’t and won’t sell our users’ individual data.
Our revenue model, crowdfunding, is bottom-up and user-aligned.
Crowdpac’s mission is all about building a better democracy.
That means our users come first – we are a platform for bottom-up empowerment of citizens.
We are also a social venture, currently registering as a B-corporation.
4
Crowdpac uses big data to map political positions
Most people have little idea about where politicians truly stand politically, or who is closest to
them
We map politicans’ positions through simple heuristics on our race pages and political
matchmakers, and provide further detail on candidate pages for citizens to educate themselves.
We use many data sources – political donations, votes/bills, social networks, speech/text,
endorsements. Our political models are locally tailored to each country. We are always keen to
incorporate more open data to improve Crowdpac’s usefulness to citizens.
more liberal more conservative
5
Supporting mass political participation
Learning about politics, crowdfunding action, getting more people to stand for office…
6
#InOrOut? 750,000 responses, closer than the polls
The overwhelming majority agreed with at least some arguments on both sides
48%
Remain
52%
Leave
Crowdpac’s Political Matchmaker
Our data on politicians is integrated into voter information and engagement tools
7
8
Macron
9
Arthaud
10
Le Pen
11
Le Pen
Interventionniste
Conservateur
Libéral
Progressiste
12
FR: Mapping users against the main candidates
This map shows the aggregate distribution of Crowdpac users’ political positions in France
• We found very few strong
economic liberals in France.
• Respondents generally
more moderate than
candidates – discuss!
• Centre of gravity seems to
be moderate Socialist, but
party in crisis post-Hollande
and support nosedived after
primary.
• Were disappointed
Socialists most likely to
need this tool?
• Do the extremes have less
appetite for voter
information and
matchmaker tools?
These statements were generally also judged the most important, with the exception of “marriage for all” (where
the reforms have taken place), and with the addition of the statement on reducing taxes and public spending.
13
The most consensual political positions
14
The most polarising political positions
Interventionniste Conservateur
Libéral
Progressiste
15
The profile of Melenchon supporters
Interventionniste
Conservateur
Libéral
Progressiste
16
The profile of Fillon supporters
Interventionniste
Conservateur
Libéral
Progressiste
17
The profile of Le Pen supporters
Interventionniste
Conservateur
Libéral
Progressiste
18
The profile of Macron supporters
19
The second round run-off
1
9
20
The second round run-off
2
0
21
The second round run-off
2
1
22
The second round run-off
2
2
23
Thank you!
2
3
Coming soon: Brazil and India (+?)
UK elections: need help with voter data and politicians’ text…
Crowdfunding and running for office: we’re here to help 
The ethics of big data and how it can be used for good: discuss!
Paul Hilder
Co-Founder & Chief International Officer
paul@crowdpac.com / @paulhilder

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