The role of online monitoring in influencing political behaviour: an exploratory survey of UK political parties

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Keynote presentation delivered at Royal Holloway University's symposium, Measuring Political Behaviour on 14 September 2009.

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The role of online monitoring in influencing political behaviour: an exploratory survey of UK political parties Simon Collister We Are Social

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Context ,[object Object],[object Object]

Social media: A theoretical note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Aims ,[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Parties’ monitoring objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Findings: Labour Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Findings: Conservatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Findings: Liberal Democrats ,[object Object],[object Object],[object Object],[object Object]

Insight reporting within parties ,[object Object],[object Object],[object Object]

Additional insight ,[object Object],[object Object],[object Object],[object Object]

Rise of socialised communication ,[object Object],[object Object],[object Object]

Rise of monitoring socialised communications ,[object Object],[object Object],[object Object]

Network-making power ,[object Object],[object Object],[object Object],[object Object]

Hypothesis ,[object Object],[object Object],[object Object]

Hypothesis cont’d ,[object Object],[object Object],[object Object]

Conclusions? ,[object Object],[object Object],[object Object],[object Object]

What next? ,[object Object],[object Object],[object Object],[object Object]

Questions For further conversation: [email_address] www.simoncollister.com http://twitter.com/simoncollister

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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