This document summarizes Change.org Argentina's efforts to engage political candidates with citizen-led petitions on their elections 2019 platform. They launched a website to facilitate this, garnering over 200 petitions signed by nearly 8 million unique users, nearly 9% of eligible voters. They had success engaging candidates through direct outreach and highlighting relevant petitions. This helped acquire over 900 monthly donors over the year, generating $50,000 in revenue to help ensure sustainability.

1. From Traditional Formal
Accountability to Digital Accountability:
Argentina Elections in 2019
TICTEC 2020, Reykjavik, Iceland

2. Gaston Wright
Change.org Southern
Cone Director
Leandro Asensos
Change.org Campaigns
Director

3. Objective

4. “ Change.org Argentina launched a platform
www.elecciones2019change.org to
engage candidates with citizen led petitions
started on the platform. We wanted to prove
that there is a transition from traditional
formal accountability to new digital forms.

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8. Impact Metrics
Data from March 2019 to December 2019

9. 1. Petitions

10. 236
Number of petitions
started on Elections 2019

11. 2 . Signatures

12. Total signatures
7,912,671

13. 3. Unique users

14. Total of unique users
2,792,925
Of the eligible voters
% 8,7

15. 4. New users

16. Total of new users
749,901

17. 5. DMs Responses

18. Total of decision makers
responses
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19. 6. Petition Victories

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Total victories
19
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21. 7. Most signed petition

22. Ficha Limpia (Clean Slate) Signatures
345,130
Decision makers responses
16

24. How we
enganded
DMs?

25. Nicolás Del Caño
Presidential candidate
(FIT)
María E. Vidal
Governor candidate
(Cambiemos)
Juan Negri
Councilor
(Córdoba Cambia)

26. Two fold
strategy

27. 1 - High touch engagement
with DMs and their comms
teams

32. 2 - Digital outreach to DMs
and follow up

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Massive
outreach
strategy
(Whatsapp)

34. How we sold profiles?
Contact the
politician
Twitter and whatsapp
are the most effective
channels to contact
politicians and their
teams. We also travel
to main electoral
districts to have one
on one meetings.
Research the
politician profile
What do they like to talk
about in media and social
networks?, what are their
background? Showing
them petitions from
their constituencies.
Presentation
Data is the key. Show
them the opportunity to
participate. Voters, new
audiences, no trolls or
haters.
Get the first
response
It is easy to manage, it
is free, we give them
support, show an
easy example to
start.

35. Reply from City of Buenos Aires Mayor

36. Comments from Users

37. Revenue Metrics
How we used this project for sustainability?

38. 962Monthly donors acquired since March 2019

39. $ 50,112 USDRevenue generated through monthly donors in 12 months

40. 161Number of petitions promoted with a single donation
On 68% of the petitions on Elections 2019 the users
promoted with a single donation

41. 106Number of petitions that generated recurring monthly
donors
On 45% of the petitions

42. Thank you!
For follow up questions please write to:
● gaston@change.org
● leandro@change.org