The document discusses how information and technology are transforming our world. It describes how information has become highly addictive due to apps and social media, and how this affects control and engagement. It suggests we are moving from an atomic to a digital world where data is the new oil and everything is connected in real-time. New interfaces like brain-computer interfaces and skin interfaces will become more common as technology extends human capabilities. The conclusion is that people are increasingly people of the screen and that businesses need to innovate and experiment with emerging technologies.

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BIG DATA
Sander Duivestein

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@duivestein

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from ELECTRICITY to INFORMATION

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INFORMATION is EMOTION

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ADDICTION

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THE APP EFFECT

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EVERYONE IS ADDICTED IN 2020

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INFORMATION is the new HARD DRUG

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INFORMATION is the new RELIGION

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CONTROL

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RISE of the CONVERSATION SOCIETY

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from MASS MEDIA to MEDIA MESS

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MARKETS are CONVERSATIONS

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NEWS no longer BREAKS, it TWEETS

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TWITTER is a HUMAN SEISMOGRAPH

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WHO’S IN CONTROL?

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THE DARK SIDE OF SOCIAL MEDIA

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ATTENTION IS SCARCE

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INFORMATION OVERLOAD

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ENGAGEMENT

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WE THE WEB

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7 BILLION PEOPLE

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DIGITAL FOOTPRINT

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WE ARE ALL CONNECTED

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INTERNET OF THINGS

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REALTIME is the NEW PRIME TIME

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MECHANICAL AGE OF
We are moving from the
SPEED into the DIGITAL AGE OF REAL TIME.

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Water 1768 1793 1829
Steam 1829 1848 1873
Oil 1875 1893 1918
Energy 1908 1929 1974
ICT 1971 2008 ?

35. NBIC
GDP
ICT
Energy
6
Oil
5
4
Steam
3 1971
Water
2 1908
1 1875
Atoms Bits
1829
1771
Time

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We are moving away from a world of
ATOMS towards a world of BITS.

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DATA is the NEW OIL

38. WEB OF PAGES WEB OF PEOPLE WEB OF THE WORLD
LINK GRAPH SOCIAL GRAPH INTEREST GRAPH
GOOGLE FACEBOOK TWITTER

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41. DIKW+ HIERARCHY
ENLIGHTENMENT HOW CAN I MAKE IT HAPPEN?
UNDERSTANDING CONTEXT
FUTURE
WISDOM WHAT IS LIKELY TO HAPPEN?
KNOWLEDGE WHAT IS HAPPENING?
PAST
INFORMATION WHY DID IT HAPPEN?
DATA WHAT HAPPENED?

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POST-PC

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INFORMATION at your FINGERTIPS

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HUMAN BODY is the CONTROLLER

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BRAIN INTERFACES

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INFORMATION gets under our SKIN

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TECHNOLOGY is an EXTENSION OF MAN

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All media are extensions of some human faculty.
Mental or physical. The wheel is an extension of the
foot. Book is an extension of the eye. Clothing is an
extension of the skin. Electric circuitry is an
extension of the central nervous system. The
extension of anyone's sense, displaces the other
senses and alters the way we think. The way we see
the world and ourselves. When these changes are
made, men change.

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SINGULARITY is NEAR

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CONCLUSION

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PEOPLE of the SCREEN

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INNOVATE and EXPERIMENT

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QUESTIONS

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@duivestein