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Bias in Usage and Experimentation Data by fmr Microsoft PM

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Product School
Product School

Main Takeaways: - Experimentation may be a false prophet: we love A/B experiments but it might not be what you need - Data bias: remember *who* your data is coming from - Customer Diversity & Inclusion: your product may impact the diversity and inclusion of your customers - Growth by engaging non-traditional users: increasing participation by nonparticipants could be a great way to drive growth

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