The document discusses how product lifecycle management (PLM) will change in the next 10 years. It notes challenges with the current implementation of PLM like high costs and customization needs. It explores how PLM could reinvent itself to better manage big data, improve the user experience with more mobile access, enhance communication through social tools, and distribute applications through app stores. A panel discussion addresses questions on how PLM will handle data, evolve its devices, change communication, and whether it will use suites or apps and how PLM will be sold in 10 years.