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Friday, February 25, 2011
AutoArena 2.0
     & Social media
     feb 24 2011
                            Vincent Everts
                            +31647180864




Friday, February 25, 2011
AutoArena 2.0
     & Social media
     feb 24 2011
                            Vincent Everts
                            +31647180864




Friday, February 25, 2011
Vincent Everts?




Friday, February 25, 2011
Vincent Everts?




Friday, February 25, 2011
InterimIC innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, February 25, 2011
InterimIC innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, February 25, 2011
Tudou.com bigger YouTube




Friday, February 25, 2011
Tudou.com bigger YouTube




Friday, February 25, 2011
Social Media
                               2.0



Friday, February 25, 2011
• Mijn Tools




Friday, February 25, 2011
Videoblogger




Friday, February 25, 2011
Videoblogger



                            Talk to Me!




Friday, February 25, 2011
Videoblogger



                            Talk to Me!




Friday, February 25, 2011
• kassa




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
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Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Make your
                            own company
                             TV Channel

Friday, February 25, 2011
Make your
                            own company
                             TV Channel

Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Talking Car!            Twitter
                            Google Maps
                              Youtube
                             Uitzending




Friday, February 25, 2011
What are we going to talk about?




Friday, February 25, 2011
What are we going to talk about?

                     Web 1.0 Viral Marketing (PP)
              time consumption                                              travel


                  RSS Explained Web 2.0 Kindle
          explained Marketing 2.0 Google Adwords Tudou
                             Google Docs   Online video elections 2.0
                              Twitter Amazon Yubby Co-Creation
                       Multitasking
              Google Streetview Online collaboration Social tools

                            Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock       Enterprise 2.0              VMS Zoomz HD   ebay
                            news resume VMS Google trends

Friday, February 25, 2011
Web
                            1.0




Friday, February 25, 2011
Web
                            1.0




Friday, February 25, 2011
7


Friday, February 25, 2011
7


Friday, February 25, 2011
7


Friday, February 25, 2011
7


Friday, February 25, 2011
7


Friday, February 25, 2011
How do we spend our time?

                                       4%
                                  6%
                                            39%
                            19%


                                   33%




Friday, February 25, 2011
How do we spend our time?

                TV:         39% 178 min.               4%
                                                  6%

             Radio:         33% 151 min.                    39%
                                            19%
          Internet:         19%   86 min.

     Newspaper:             6%    20 min           33%
       Magazines:           4%    18 min
                                            TV              Radio
                                            Internet        Newspapers
                                            Magazines
Friday, February 25, 2011
• $32 billion sales
                            • 1 Billion searches/day
                            • Money from Adwords
                            • Almost nothing from
                              Youtube, Google earth/
                              map, gmail, apps etc




Friday, February 25, 2011
Google adwords
           •Easy to set-up
           •Easy to budget
           •Price per keyword
    Also on
    YouTube

Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
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Friday, February 25, 2011
iPhone 4




Friday, February 25, 2011
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Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
§



Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
IMPACT ON BUSINESS
                                                 12



Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
DELL Case




Friday, February 25, 2011
DELL Case




Friday, February 25, 2011
Dell notebooks




Friday, February 25, 2011
Dell notebooks




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
17


Friday, February 25, 2011
17


Friday, February 25, 2011
17


Friday, February 25, 2011
17


Friday, February 25, 2011
Friday, February 25, 2011
tekst




Friday, February 25, 2011
tekst




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
E-commerce worldwide


                            2010: €500B
                          +15%
          Web influenced: €3000B
                                          bron: forrester

Friday, February 25, 2011
Online bestedingen
                            2009: 7,3 miljard euro

                       2010: 9 miljard euro

                Web-influenced 48
                     miljard
Friday, February 25, 2011
                                                     bron: thuiswinkel.org
Social tools   Productinformatie
Friday, February 25, 2011
Social tools   Productinformatie
Friday, February 25, 2011
Friday, February 25, 2011
Product info     what else do people buy

                             what do they recommend?

                             Description of customers

 Social tools               90% social tools
                             What do they buy in the end?
                             what else?
                             Tags of clients
                             review of the reviews
                             reviews of the customers
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
.



Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
Customer service




Friday, February 25, 2011
Customer service




Friday, February 25, 2011
Friday, February 25, 2011
It’s now mainstream!




Friday, February 25, 2011
It’s now mainstream!




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
kindle




Friday, February 25, 2011
kindle
        Buy books wirelessly
                                   Download everything
                                       wirelessly


     E-ink technologie reads
             the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
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Friday, February 25, 2011
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Friday, February 25, 2011
85


Friday, February 25, 2011
86


Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Playmate




                            90


Friday, February 25, 2011
beta




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, February 25, 2011
Who talks



Friday, February 25, 2011
Blogs demografie




                                              Bron: Technorati 2008
Friday, February 25, 2011
Blogs demografie




                                              Bron: Technorati 2008
Friday, February 25, 2011
Blogs demografie




                                              Bron: Technorati 2008
Friday, February 25, 2011
Professional




Friday, February 25, 2011
Professional




Friday, February 25, 2011
7 guidelines
               1.           Know what you are doing
               2.           Avoid marketing talk
               3.           Keep it fresh
               4.           Reinforce company’s core values
               5.           Encourage employees to use it
               6.           Create blogging policies
               7.           Have fine print
Friday, February 25, 2011
RSS
Friday, February 25, 2011
RSS Readers




Friday, February 25, 2011
RSS Readers




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Social Networking



Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Internet is pain!




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Communication 2.0




Friday, February 25, 2011
Communication 2.0




Friday, February 25, 2011
Why call
Friday, February 25, 2011
                            via computer?
It’s
                            personal!


Friday, February 25, 2011
It’s
                            personal!


Friday, February 25, 2011
It’s
                            personal!


Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Wordprocessing 1951




Friday, February 25, 2011
Wordprocessing 1985




Friday, February 25, 2011
Wordprocessing 1985




Friday, February 25, 2011
Wordprocessing 2008




Friday, February 25, 2011
Wordprocessing 2008




Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
Online collaboration
Friday, February 25, 2011
Revisions
Friday, February 25, 2011
                            compare
Web 2.0 Trend:
                             Co-Creation


Friday, February 25, 2011
Friday, February 25, 2011
Friday, February 25, 2011
49


Friday, February 25, 2011
Friday, February 25, 2011
Social Media
                               2.0



Friday, February 25, 2011
Vincent Everts
                                   www.vincente.nl
                                   www.yubby.com
                                  www.interimic.nl
                                 vincent@everts.net
                               www.twitter.com/vincente
                                    +31647180864
Friday, February 25, 2011

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