Case Study - Panasonic Europe Powered by Apache Solr

Technology

SEARCH
for 30 countries - powered by Apache Solr

Daniel Pötzinger
CIO AOE media GmbH
Wednesday, May 25, 2011

image
agilist retrival

www.imagerr.com

CIO
AOE media

TYPO3
Community

Open Source

Wednesday, May 25, 2011

80 6
PEOPLE
COUNTRIES

12
YEARS

2700%
GROWTH

CLIENTS Open
Source
COMMUNITY

Wednesday, May 25, 2011

Panasonic Europe

30 individual localisations
Wednesday, May 25, 2011

complex Web IT
Microsites

CMS

Product Data

Wednesday, May 25, 2011

- grown CMS system
- individual microsites
- distributed maintenance

...the problem:

20 sec. for a search
Wednesday, May 25, 2011

..main Problem: search was too slow
- didnt show relevant products
- no manipulation possibilities
- high drop out of users

...the solution:

search as a service

Wednesday, May 25, 2011

the search as a service
Infrastructure
1. intelligent crawling

2. simple Integration

3. flexible search result output

Wednesday, May 25, 2011

Crawling & Administration Search Output
Import - Promotions & CMS
- Facets - flexible Templating
- intelligent Crawling - Manipulation - Promotion, Suggest
- Feedimporter
- Search, Livesearch ...

Index
scalable Solr cores
search / facetting...

Wednesday, May 25, 2011

Crawling & Import

Crawler Indexer /
Extracter

Documents Relations

Wednesday, May 25, 2011

As a second beneﬁt the crawler also detected a lot of broken links and duplicated content -
which helped clean up the CMS content as well.

Crawling & Import

1. page and product detection 2. page aggregation
3. data extraction
4. color extraction

Wednesday, May 25, 2011

Search Administration

Login to Panasonic Search UK

Wednesday, May 25, 2011

Administration Features
CMS

Stopword / Facet-
Promotions
Synonym configuration

Ranking Input
Statistics
Manipulation Control

Wednesday, May 25, 2011

Facet / Filter configuration

Wednesday, May 25, 2011

Promotions

Panasonic introduces the new
consumer 3D camcorder
HDC-SDT750 - Dynamic 3D Images
Press Can Now Be Recorded by Anyone
You are looking for the press and news section?

Wednesday, May 25, 2011

promotion use cases and customer beneﬁts
1) Hints for common search words - wow effect
2) Promotions of new products / campaigns

boosting

page type /
product type
document
boost
link-rank

Wednesday, May 25, 2011

ranking manipulation

gp age
din
lan
st the
boo

Wednesday, May 25, 2011

instant livesearch
Wednesday, May 25, 2011

personalisation

interest
click boost
boost

search browse
history history

Wednesday, May 25, 2011

0.25 sec per search
Wednesday, May 25, 2011

massive increase in
conversion rate
Wednesday, May 25, 2011

40% server resource
reduction
Wednesday, May 25, 2011

60% reduction on
drop outs

Wednesday, May 25, 2011

want to know more?
Ask now or later... aoemedia
typo3media
searchperience

US Headquarter: AOE media Inc.
251 Rhode Island
St. 94103 San Francisco

Tel.: +1 415 230-0690
Fax: +1 415 230-0699
E-Mail: sales@aoemedia.com
Web: http://www.aoemediacom

Wednesday, May 25, 2011

Used Images:

http://www.flickr.com/photos/manicomi/2391828247/sizes/l/

http://www.flickr.com/photos/bearpark/2373643780/

http://www.flickr.com/photos/oakleyoriginals/3065393607/sizes/l/in/photostream/

http://www.flickr.com/photos/notmpres/401782545/

http://www.flickr.com/photos/stuckincustoms/4848088053/

http://www.flickr.com/photos/geyring/5290188093/sizes/l/

Wednesday, May 25, 2011
planbar

nicht planbare

In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base. Join us for a webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments.

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Panasonic search

In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution. Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic. Features like relevancy manipulation, autosuggest, contextual filtering for properties like color or product category were implemented under not the most ideal circumstances mainly that there was no access to structured data. The search was rolled out in close to 30 countries so far also putting Solr multi-lingual handling to a test.

Panasonic search

May 25, 2011 In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution. Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic. Features like relevancy manipulation, autosuggest, contextual filtering for properties like color or product category were implemented under not the most ideal circumstances mainly that there was no access to structured data. The search was rolled out in close to 30 countries so far also putting Solr multi-lingual handling to a test.

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Dr. V Vorvoreanu

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