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RULES                                                                                                                     ...
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How to Link Your Social Media Activities into a Process that Builds Your Personal Brand


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This flow diagram is designed to get you thinking about how you can strategically link your social media activities and measure the subsequent results against your sales goals. Whether you are a small business owner looking to increase brand awareness or you want to increase your chances of finding a job via self-promotion, I hope you find this example diagram to be valuable in your efforts.

Published in: Self Improvement

How to Link Your Social Media Activities into a Process that Builds Your Personal Brand

  1. 1. RULES 12 ● Be active. Social media is NOT static. Don’t create profiles ast that you will not Podc ation) o edu c 13 regularly update. (audi (fri ● Remember, quality Fac s & en over quantity. 11 eB fans d The Social Media Brand Building Process oo ● Learn the proper use r k ) tte of each social site. sle ew m They ARE NOT created ic N fro ) ron mail PDA equal. ect ia E r or El ( v ● Never hard sell or 7 pu te come across as c om desperate in your 10 W ich ord-r eb messages. /keyw load to in tag Au ial m app ar ● Always find out a Write nt and up site 14 8 tom (follo eb soc ere te person’s preferred way Twitt rs) io i con /o r W at ik (w g and uc , W n) ate edia p priat of receiving info. h Blo we ed te er ● Test any new social n si link rof e) 9 te eb media site for at least rit W age iles mes for you g (w log, hash gy (inc ging ro 6 90 days before n r of ludi B deleting a profile. g all Secure smaller URL 20 stra elop ta . ● Be genuine! sage In icks % ↑ affic #o link (i.e. to spread Ra 19 30 ) as nd pr its s dio f cl ll as ile tr tags vis ct & track your message via sh o al pe Dev ) we da and/ in si te a w ot os steps #10 - 18 ys, .t r vs I (p me r vie e (professional connections) rs O of ye e R asu ws 5 LinkedIn o bu ur 15 re & eas 1 21 M /tr sea le t pa to re ytics, (i.e. rns view Goog ds. rch l ols 2Ale gle A EO to Optimize tagging ry en u st s ind topic Determine your subject strategy & message 18 na g) S rch t gin matter expertise. delivery based Go Use r sea & ho o you ssa tte nt pe Re ds on ROI results ) t rts nt o n . sta Sky tre leva ertise Me 4 3 re exp )n l ed re s tio Ch oo eed l 17 ua Sha (In uca se S F sefu wr a sp RS to ning u o. (vis Slide ite eci e /ta fic rib tai inf 16 lk a top bo bsc s con vant Su te ut. ic to si rel e © Copyright 2010-2013. Alicia Butler Pierre. All Rights Reserved. Social media is an incredibly dynamic and You of and robust platform for virtual communication and real-time, interactive promotion. As such, the above process is (audio/vis Tube ual e intended to show individuals as well as business owners an example of how, based on their marketing strategy, duca tion) various activities can be linked together into a cohesive process that can be monitored and measured against your sales goals. Request a customized process at View full article at: