The document discusses the evolution of customer engagement, highlighting the shift from mass and transactional marketing to engagement marketing that focuses on building long-term relationships. It emphasizes the importance of personalization in buyer journeys, with significant statistics indicating a high demand for meaningful brand experiences. Additionally, it presents the company as a leading independent marketing platform dedicated to empowering enterprises with innovative marketing solutions.

1. #ufx2016

2. ANDY CHOI

3. Beyond the First Transaction
Andy Choi – Sr. Director, Business Development

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Today’s World
2900
Marketing Messages Per Day
50
We Recognize
4
We Remember

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Buyers are Self-Directing Journeys
66% to 90% of a Buyer’s Journey Today is Self-Directed (Forrester, 2014)

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And Demand a Personalized Experience
87% of people demand a meaningful brand experience
(Edelman Consulting, 2014)

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A Transformation in Customer Engagement
Mass
Marketing
Focus
on
the
message
Transactional
Marketing
Focus
on
the
upfront
transactions
Engagement
Marketing
Focus
on
long-­‐term
relationships

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9
Continuously Over Time
30%increase in
year-over-year
ticket sales 90% renewal
rates12-24mth purchase
cycle

10. Every Touchpoint Counts
4MM unique blog visitors
every month 100MM emails sent
per month >15MM marketing
subscriber users

11. Who we are
4,600
customers
worldwide,
including:#1
independent
marketing
platform
for
enterprises
• Empowering
companies
to
build
long-­‐term
relationships
with
their
customers
• Marketing
First
– exclusive
focus
on
marketers
helps
us
sets
the
pace
of
product
innovation
for
the
industry
Top
rated
by
Analysts
including
Gartner,
Sirius
Decisions
and
Forrester
Top
rated
by
Large
Enterprise
Customers
on
G2Crowd
and
TrustRadius

12. Thank You
Contact: achoi@marketo.com