Intel keynote

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Intel keynote

  1. 1. 11 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Using Technology Opportunities for Business Advantage Florin Raclariu Market Development Manager
  2. 2. 2 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. The Future: Doing More With Less $0 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 WW Spending on Servers, Power and Cooling, and Management/Administration # Installed ServersCustomer Spending ($M) Power & Cooling Mgmt & Administration New Server Spending 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 $0 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 WW Spending on Servers, Power and Cooling, and Management/Administration # Installed ServersCustomer Spending ($M) Power & Cooling Mgmt & Administration New Server Spending Power & Cooling Mgmt & Administration New Server Spending 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 New thinking!
  3. 3. 3 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Cloud Architecture Resource scalability Secure multi-tenancy Flexible Management Dynamic resource allocation Consolidation CapEx and OpEx efficiency Evolving Data Center Requirements Moving Beyond Performance and Energy Efficiency Increased Complexity Energy Efficiency Performance With Advanced Security Robust Virtualization Solutions
  4. 4. 4 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Nevada Enacts Encryption Law for Data Transmission3 Encrypt Now to Meet New Massachusetts Data Protection Law4 Google to enlist NSA to help it ward off cyberattacks1 Security is a Top-of Mind Concern in Virtualized Environments Where are my apps and services? Where are attacks coming from? What are the regulatory requirements? Security is a top priority for CIOs in 20105 Criminal gang spreads Trojan- protecting rootkit2 1 Source: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/03/AR2010020304057.html 2 Source: http://news.zdnet.co.uk/security/0,1000000189,39292012,00.htm 3 Source: http://searchsecurity.techtarget.com/news/column/0,294698,sid14_gci1346761,00.html 4 Source: http://www.crn.com/security/210605176;jsessionid=3BR5SYATQOCOHQE1GHPCKHWATMY32JVN 5 Source: Ziff Davis Enterprise Top 10 CIO Priorities for 2010. http://www.baselinemag.com/c/a/IT-Management/CIO-Priorities-for-2010-706071 More
  5. 5. 5 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Shift in types of attack targeting the platform, not just software HIPPA, SOX, PCI, etc. requiring security enforcement & auditing Security Challenges Continue to Mount in the Data Center 1 Source Ziff Davis Enterprise Top 10 CIO Priorities for 2010. http://www.baselinemag.com/c/a/IT-Management/CIO-Priorities-for-2010-706071/ Where are my apps and services? Where are attacks coming from? What are the regulatory requirements? Security is a top priority for CIOs in 20101 New usage models are blurring datacenter perimeters Back
  6. 6. 6 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Xeon 5600 “Intel® AES-NI helps removes the barriers for protecting data" TODAY “With the performance penalty, I can’t afford to use encryption” Intel® AES-NI Enabling Encryption Throughout the Enterprise AES-NI Enables Encryption as the “Default” Value full disk encryption secure transactions throughout my environment application encryption (e.g. database) support more users than Xeon® 5500, even using SSL transactions1 shorter hard drive provisioning for increased data protection3 take advantage of database encryption features2 1 Intel Xeon® X5680 can support 23% more users than Intel Xeon® X5570, even using SSL transactions. Source: Internal Intel measurements with a web banking workload, comparing Intel® Xeon® Xeon® X5680 (3.33 GHz) with SSL ON with Intel Xeon® X5570 with SSL OFF. 2 Up to 89% reduction in decryption performance using Oracle 11g with TDE, comparing the time to decrypt a 5.1 million row encrypted table with AES-256 CBC mode on Intel® Xeon® Xeon® X5680 (3.33 GHz) with Intel® Performance Primitives crypto library (IPP), and Intel Xeon® X5570 (2.93 GHz) without IPP. 3 Full Disk Encryption: Up to 42% faster server hard drive provisioning time for encrypting a 32GB X25E SSD using an Intel® Xeon® Xeon® X5680 (3.33 GHz) compared to an Intel Xeon® X5570. See backup foil for details on all configurations
  7. 7. 7 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. “ To help organizations protect data privacy at a lower cost, Oracle today announced a breakthrough in the speed of the Transparent Data Encryption feature of Oracle Advanced Security for Oracle® Database 11g Release 2 running on Intel® Xeon® 5600 series processor based servers with Intel Advanced Encryption Standard New Instructions (Intel AES-NI). According to benchmark results, Oracle Database 11g Release 2 Transparent Data Encryption shows 10x speedup in AES encryption processing rate and 8x speedup of decryption processing rate using 256 bit keys on Intel® Xeon® X5680 processor utilizing AES-NI as compared to Intel® Xeon® X5560 processor without AES-NI. ORACLE OPENWORLD, SAN FRANCISCO September 21, 2010
  8. 8. 8 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Better Energy Efficiency Same performance as X5570 and up to 30% lower power1 Secure Virtualization Encrypt today Measure & Enforce tomorrow Performance Leadership Up to 60% performance boost2 5-month refresh ROI3 Intel® Xeon® Processor 5600 Series An Intelligent Choice for Server Refresh in 2010 Boost Performance, Lower IT Costs, Enhance Security 1 Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006. See http://docs.ts.fujitsu.com/dl.aspx?id=0140b19d-56e3-4b24-a01e-26b8a80cfe53 and http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f177389 2 Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. 3 Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. For notes and disclaimers, see performance and legal information slides at end of this presentation.
  9. 9. 9 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Sun Fire X4470 Nehalem EX 4-socket 512 GB Sun Fire X4800 Nehalem EX 8-socket 1 TB Sun Fire X2270 M2 Westmere EP 2-socket 96GB Sun Netra X4270 Nehalem EP 2-socket 144 GB Sun Fire X4270 M2 Westmere EP 2-socket 144 GB Sun Blade X6275 Nehalem EP 4-socket 192 GB Sun Blade X6270 M2 Westmere EP 2-socket 144 GB Sun Fire X4170 M2 Westmere EP 2-socket 144 GB Oracle Exadata Database Machine X2-8 Oracle Exalogic Elastic Cloud Westmere EP Nehalem EX 8-socket 1 TB
  10. 10. 10 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Business Intelligence & Large In-memory Databases Mission Critical High Availability Workloads Data Center Simplification (incl VM sprawl) Multi-tier Application Consolidation Bigger Database, CRM and ERP Workloads Business Critical Virtualization Workloads HPC Bigger Science Workloads Emerging Big-Server Trends Market Trends Driving Need for Ever-More Capable Hardware
  11. 11. 11 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Big-Server Hardware Requirements Current Usages and Trends Drive Hardware Xeon® 7500 is Design Optimized for the Needs of the Big-Server Market Bigger Workloads Higher & Bigger VM Densities Accelerating RISC Migration HPC Super Nodes Ongoing ROI Focus Xeon® 7500 Design Optimized For: Maximum Performance Best Performance/$ at Capacity High Availability Expandability
  12. 12. 12 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Intel® Xeon® Processor 7500 Series Benefits 1.Average of 3x performance claim based on geometric mean of four industry-standard, common enterprise benchmarks (SPECjbb*2005, SPECint*_rate_base2006, SPECfp*_rate_base2006, and TPC Benchmark* E) comparing best published / submitted results on 4-socket (4S) Intel Xeon processor X7560 –based server platform to best published 4S Intel Xeon processor X7460 – based server platform as of March 26, 2010. 2. 8 socket system with 128 DIMM slots populated with 16GB DDR3 DIMMs 3. 8X per Intel internal memory BW measurement 3.2.10 4. Estimate of Xeon 7500 vs older single core 4socket servers. See 20:1 Refresh Foil for details 5. Per published history of Intel Xeon product performance 6.See RAS list for new features Average 3X performance boost over Xeon® 74001 2 terabyte of memory (8 sockets)2 2-256 sockets 8X memory bandwidth3 Over 20x performance vs. older, single-core servers4 Biggest Performance Leap Ever for Xeon5 12 Month Refresh ROI4 Higher VM Density and Investment Protection Flexible Virtualization I/O Virtualization Intel VT Flex- Migration Assist for virtualization pool investment protection Over 20 new RAS features7 Machine Check Architecture- recovery Recover from fatal errors Mission Critical Reliability Scalable Performance Advanced Reliability
  13. 13. 13 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Sun Fire X4470 Nehalem EX 4-socket 512 GB Sun Fire X4800 Nehalem EX 8-socket 1 TB Sun Fire X2270 M2 Westmere EP 2-socket 96GB Sun Netra X4270 Nehalem EP 2-socket 144 GB Sun Fire X4270 M2 Westmere EP 2-socket 144 GB Sun Blade X6275 Nehalem EP 4-socket 192 GB Sun Blade X6270 M2 Westmere EP 2-socket 144 GB Sun Fire X4170 M2 Westmere EP 2-socket 144 GB Oracle Exadata Database Machine X2-8 Oracle Exalogic Elastic Cloud Westmere EP Nehalem EX 8-socket 1 TB
  14. 14. 14 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation. Standardisation on x86 Building Blocks for the 21st Century Data Centre Storage As A Workload Compute & I/O Efficient Performance Next Generation BI Xeon® Processor Capabilities Help Extract the Value of your Data
  15. 15. 15 * Other names and brands may be claimed as the property of others. Copyright © 2010, Intel Corporation.

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