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La Importancia del Análisis de la Información

Estudios demuestran que las empresas que aplican la analítica obtienen unos resultados mejores que los de sus iguales. Y aquellas organizaciones con un alto Cociente Analítico es decir, con una filosofía general basada en analítica, tienen un rendimiento medio tres veces superior.

La analítica de negocio permite que su organización identifique las tendencias y los patrones sutiles de modo que pueda anticiparse y controlar los acontecimientos para mejorar los resultados.

Lo invitamos a ver nuestro webcast "La importancia del análisis de la información para la toma de decisiones", donde le mostraremos:

- En qué están invirtiendo las empresas actualmente para optimizar su desempeño

- Descubra cómo lograr un análisis profundo de la información para la mejor toma de decisiones a través de una estrategia de Analítica de Negocios

- Analice el grado analítico de su empresa para la toma de decisiones

Presentador: Sergio Velazquez
Información de las soluciones: informacion@nexolution.com

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La Importancia del Análisis de la Información

  1. 1. Ready now for what's next? La importancia del análisis de la información para la toma de decisiones. Sergio Velázquez Nexolution, IBM Premier Business Partner www.nexolution.com sergio.velazquez@nexolution.com Webinar Series 2013 1
  2. 2. Relevant Information Actionable Insights Smarter Decisions Better Outcomes 2
  3. 3. CIO #1 Concern Business Analytics 83% Virtualization 76% Risk Management & Compliance 71% Mobility Solutions 68% Customer & Partner Collaboration 68% Self-service Portals 66% Application Harmonization 64% Business Process Management 64% SOA / Web Services 61% Unified Communications 60% 3
  4. 4. Analytics-driven organizations outperform Sources: IBM Institute for Business Value; 2010 IBM Global CFO Study. Value Integrators All other enterprises 7.7% 12.0% 10.3% 3.8% 8.8% 9.0% 105% better 36% better 15% better EBITDA 5 -year CAGR, 2005 -2009 Revenue 5 -year CAGR, 2005 -2009 ROIC 5 -year average, 2005 -2009 Value Integrators invest in efficiency & business insight, which contributes to better financial performance 4
  5. 5. 5 How are we doing? IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE How are we doing? Why? What should we be doing? Actionable Insights to Answer Key Questions 5
  6. 6. Across the Enterprise  Improve competitive positioning  Prioritize profitable product delivery  Drive greater demand  Maximizing pipeline effectiveness and customer profitability  Reduce customer churn  Increase satisfaction and loyalty  Improve production capacity  Reduce buffer inventory  Reduce portfolio gaps  Reduce development risk  Optmize staffing mix  Benchmark benefits  Align resource plans for intelligent growth and profit  Comply with confidence Business Analytics IBM Business Analytics 6
  7. 7. 7
  8. 8. • Full breadth of BI for every decision-maker • Query, reporting, analysis, scorecards and dashboards • Delivered where, when and how needed • Revolutionary way to work with BI • Unified workspace with built-in collaboration • View of all time horizons: past, present & future • Easy progression from viewing to exploration to more advanced analysis • Free to answer critical business questions • Answer “how am I doing”, “why”, and “what should I be doing?” • Ensure organization-wide insight and alignment 8
  9. 9. • Full breadth of predictive analytics • Data collection, statistics, data mining, predictive modeling, deployment services… • Putting prediction in hands of the business • Decision Management • Driving better business outcomes • Attract and retain more profitable customers • Detect and prevent fraud • Improve resource allocation 9
  10. 10.  Simplify, structure, and automate dynamic and sustainable FP&SM practices  Monitor and analyze business performance against targets  Plan, forecast and control enterprise resources aligned with corporate objectives  Close the books, consolidate results and report financial performance with confidence. 10
  11. 11.  Enterprise requirements  CIO has to manage multiple datamarts and point solutions for risk and compliance data  CRO cannot get aggregate risk exposure position  CCO cannot ensure regulatory compliance, adapt to change or manage regulator interaction  Unifies enterprise-wide risk and compliance initiatives into a single management system  provide visibility into risk exposure and to facilitate compliance management  Provides synergy with Information and IT Governance, Risk Management, and Security 11
  12. 12. 12  Ready-made packaged reporting and analyses based on the best practices  Encompasses a comprehensive portfolio  Workforce, customer, finance & supply chain  Adaptable & extensible  Adaptive Application Framework  Source data from multiple transaction systems 12
  13. 13. The more you infuse analytics into your business, the higher your AQ and the better you and your business will perform = Analytics Quotient Realized Potential = What’s your AQ? Take the AQ Quiz here: www.ibm.com/software/analytics/aq 13
  14. 14. High ALIGNED Collaboration across business objectives FOCUSED Clear understanding of what’s important PREDICTIVE Able to anticipate, look forward and set expectations AWARE Alert, observant, informed and perceptive AGILE Highly responsive to changing priorities 14
  15. 15. 1515 Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged Data governance is in place AQ maturity determined by:  Decision-making savvy  Readiness and capacity to leverage analytics across critical roles and processes  Mastery of information The AQ Journey
  16. 16. 1616 •You rely on spreadsheets with information gaps •The rear view is your only view STEP 1: Novice Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged Data governance is in place The AQ Journey
  17. 17. 1717 • You rely on spreadsheets with information gaps • The rear view is your only view STEP 1: Novice •You have a view into current results and a little of what’s driving them •Results are shared with other teams within your department STEP 2: Builder Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged Data governance is in place The AQ Journey
  18. 18. 1818 • You rely on spreadsheets with information gaps • The rear view is your only view STEP 1: Novice • You have a view into current results and a little of what’s driving them • Results are shared with other teams within your department STEP 2: Builder •Your VP sets the strategy •Your department’s metrics map to other departments metrics •You look forward as much as you review the past STEP 3: Leader Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged Data governance is in place The AQ Journey
  19. 19. • You rely on spreadsheets with information gaps • The rear view is your only view STEP 1: Novice • You have a view into current results and a little of what’s driving them • Results are shared with other teams within your department STEP 2: Builder STEP 4: Master • Your VP sets the strategy • Your department’s metrics map to other departments metrics • You look forward as much as you review the past STEP 3: Leader • Top-down goal setting • Insights flow freely across divisions and departments. • You allocate resources, minimize risk and maximize outcomes with equal ease and speed Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged Data governance is in place The AQ Journey 19
  20. 20. Only IBM can enable total solutions …now and in the future IBM Business Analytics Analytics-based Research Workload Optimized Systems Global Business and Technical Services Smarter Planet Solutions Information Management Cloud, Virtualization Channel and Partners •Smarter Commerce •Social Business •Smarter Cities •Watson •Massive stream analytics •Smart Analytics System •Netezza •Big Data •Data quality •Cognos BI 10 on IBM SmartCloud •SPSS decision management • 10,000+ certifications • 27 certified business partner solutions •Fraud and Abuse Management (FAMS) •Financial Integrated Risk Mgnt (FIRM) •CFO Dashboard 20
  21. 21. Summary  Our customer are outperforming and have a high “AQ”  They are advancing their journey by upping their: – Decision-making savvy – Capacity to know how to use analytics across critical roles and processes – Mastery of information  We are delivering a comprehensive, unified business analytics system that meets both the growing demands of the business user, while enabling Finance and IT to deliver the appropriate level of enterprise governance and control  IBM Business Analytics empowers: All People …for All Decisions …with Analytic Freedom  Only IBM can enable total solutions…now and in the future IBM Business Analytics 21
  22. 22. AQ en otras palabras Message Sources Modern and Legacy Sources Application Sources OLAP SourcesRelational Sources Acceso fácil a vistas de información consistente, confiable y relevante, cuando sea necesario y como sea requerido Capacidades Intuitivas altamente integradas creadas para tomadores de decisiones con diferentes necesidades y skills Modelo de negocio común
  23. 23. El auto-Servicio incrementa la satisfacción en los negocios y la productividad, e.g.:  Reportes y análisis Intuitivos y con auto servicio  Contribución guiada de planes, presupuestos y pronósticos  Administración de las Dimensiones del Negocio Sistema de Toma de Decisiones fácil de implementar y administrar, con capacidades que reducen los incedcios en TI al mismo tiempo que se da mayor satisfacción al negocio. e.g.:  Plataforma abierta SOA que se adecua a cualquier ambiente  Opciones flexibles de desarrollo  Crear una vez, publicar en cualquier lugar AQ en otras palabras
  24. 24. Planeando el Viaje •C-Level Studies (IBM Research) •El Libro “Performance Manager” •Demostraciones de Productos y Soluciones Aceleradores de Negocio • Blueprints Funcionales y Por Industria •Aplicaciones Analiticas • Aplicaciones Mid-Market Extendiendo el Valor •Innovation Center •Champion’s Kit •Performance Management Workshops •Entrenamiento, Cursos y Servicios Acelerando el Exito INDUSTRIAL HEALTHCARE LIFE SCIENCES EDUCATION BANKING INSURANCE DISTRIBUTION GOVERNMENT COMMUNICATIONS
  25. 25. ¡Gracias! La importancia del análisis de la información para la toma de decisiones. Sergio Velázquez Nexolution, IBM Premier Business Partner www.nexolution.com sergio.velazquez@nexolution.com 25
  26. 26. Referencias INDUSTRIAL HEALTHCARE LIFE SCIENCES EDUCATION BANKING INSURANCE DISTRIBUTION GOVERNMENT COMMUNICATIONS Resources Blog Community Analytics Zone link Information AQ Build Your Analytics Center of Excellence link Quiz What´s your AQ?....... Take the AQ Quiz link Information AQ Whitepaper link Libro The Performance Manager (español) link Libro The Performance Manager (ingles) link

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